MØL Audience in Germany
MØL has an estimated audience of 219,955 people in Germany. 41.7% are female, 58.3% are male, average age 36.8. Top brand affinities: Cro (rapper), Immortal (band), Billy Joel, Powerwolf, Deathcore.
Top brand affinities include Cro (rapper), Immortal (band), Billy Joel, with strongest over-indexing on Cro (rapper) (22.73× the country average). Demographically, the MØL audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Tradition, Convenience Orientation.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of MØL fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 36.8 |
| Estimated audience size | 219,955 |
Audience persona
The typical MØL fan in Germany is more male, around 36.8 years old, with strong Tradition tendencies and a notable affinity for Cro (rapper).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cro (rapper) | 22.73× | Music & Radio |
| Immortal (band) | 89.29× | Music & Radio |
| Billy Joel | 27× | Music & Radio |
| Powerwolf | 33.59× | Music & Radio |
| Deathcore | 31.14× | Music & Radio |
| Thrash metal | 12.3× | Music & Radio |
| Thomann | 7.22× | Shopping |
| Porcupine Tree | 70.18× | Music & Radio |
| Death metal | 9.24× | Music & Radio |
| Genesis (band) | 11.52× | Music & Radio |
| Heavysaurus | 14.37× | Music & Radio |
| Guns N' Roses | 10.79× | Music & Radio |
| Grindcore | 19.25× | Music & Radio |
| Wacken Open Air | 8.87× | Music & Radio |
| Independent record label | 13.71× | Music & Radio |
| Pantera | 21.36× | Music & Radio |
| Progressive rock | 5.26× | Music & Radio |
| Drum and bass | 9.81× | Music & Radio |
| Vikings (TV series) | 6.84× | Movies & TV |
| Bookselling | 4× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.35 |
| Convenience Orientation | PREMIUM | 1.79 |
| Urban Lifestyle | OPEN | 1.61 |
| Extroversion | THRILL | 1.46 |
| Spirituality | BALANCE | 1.39 |
| Sustainability | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 37.1% |
| Indonesia | 13.2% |
| United States | 11.5% |
See MØL audiences in other countries
More Metal audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for MØL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.