MØL Audience in Germany
A data profile of the people who buy, follow and care about MØL in Germany — modelled from more than twelve digital signal sources. MØL has an estimated audience of 594,912 people in Germany.
The average MØL fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Immortal (band), Death metal, Heaven Shall Burn, with strongest over-indexing on Immortal (band) (139.51× the country average).
Demographically, the MØL audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Convenience Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical MØL fan in Germany is more male, around 34.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Immortal (band).
At a glance
The key figures that characterise the MØL profile in Germany.
Search interest · 12-month trend
Demographics of MØL fans
34.0% are female, 66.0% are male, average age 34.7.
Gender split
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 34.7 |
| Estimated audience size | 594,912 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 38% | |
| 30-39 | 28% | |
| 40-49 | 13% | |
| 50+ | 6% |
Worldwide distribution
of the worldwide MØL audience comes from Germany.
| Country | Share |
|---|---|
| Brazil | 35.0% |
| Indonesia | 15.6% |
| United States | 14.7% |
Geography
Where the MØL audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~70K | 1.35× | |
| 02 | Hamburg | ~20K | 1.27× | |
| 03 | Berlin | ~40K | 1.18× | |
| 04 | Baden-Württemberg | ~100K | 1.17× | |
| 05 | Nordrhein-Westfalen | ~200K | 1.08× | |
| 06 | Niedersachsen | ~70K | 1.02× | |
| 07 | Bayern | ~100K | 1.01× | |
| 08 | Rheinland-Pfalz | ~30K | 1.00× | |
| 09 | Saarland | ~8K | 0.97× | |
| 10 | Bremen | ~6K | 0.97× | |
| 11 | Schleswig-Holstein | ~20K | 0.95× | |
| 12 | Brandenburg | ~20K | 0.87× | |
| 13 | Thüringen | ~10K | 0.87× | |
| 14 | Sachsen | ~30K | 0.86× | |
| 15 | Sachsen-Anhalt | ~10K | 0.85× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the MØL audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Immortal (band) | Music & Radio | 139.51× | ||
| 02 | Porcupine Tree | Music & Radio | 65.68× | ||
| 03 | Heaven Shall Burn | Music & Radio | 41.31× | ||
| 04 | Death metal | Music & Radio | 32.91× | ||
| 05 | Evanescence | Music & Radio | 29.09× | ||
| 06 | Grindcore | Music & Radio | 24.66× | ||
| 07 | Powerwolf | Music & Radio | 23.66× | ||
| 08 | Heavysaurus | Music & Radio | 22.15× | ||
| 09 | Nu metal | Music & Radio | 20.57× | ||
| 10 | Bon Jovi | Music & Radio | 17.78× | ||
| 11 | Independent record label | Music & Radio | 17.69× | ||
| 12 | Led Zeppelin | Music & Radio | 17.55× | ||
| 13 | Pink Floyd | Music & Radio | 15.30× | ||
| 14 | AC/DC | Music & Radio | 13.22× | ||
| 15 | Paul McCartney | Music & Radio | 13.10× | ||
| 16 | Bob Dylan | Music & Radio | 12.94× | ||
| 17 | Iron Maiden | Music & Radio | 11.29× | ||
| 18 | Wacken Open Air | Music & Radio | 10.95× | ||
| 19 | Thomann | Shopping | 10.74× | ||
| 20 | David Bowie | Music & Radio | 9.65× |
Personality of the MØL audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.98× | |
| Tradition | CONSERVATISM | 2.81× | |
| Career Orientation | POWER | 2.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.47× | |
| Family Orientation | CONSERVATISM | 0.50× | |
| DIY Mentality | THRILL | 0.52× |
Frequently asked questions
How many fans does MØL have in Germany?
MØL has an estimated audience of 594,912 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MØL fans?
34.0% of MØL fans are female, 66.0% are male, with an average age of 34.7 years.
Which brands do MØL fans like most?
MØL fans show strongest brand affinity for Immortal (band) (139.51×), Death metal (32.91×), and Heaven Shall Burn (41.31×) over the country average.
Where do MØL fans live in Germany?
MØL fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do MØL fans also like?
Beyond MØL itself, the audience over-indexes on Death metal (32.91×), Heaven Shall Burn (41.31×), Evanescence (29.09×), and Thomann (10.74×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Metal audiences in Germany
See MØL audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for MØL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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