Atlas Audience in Brazil
Atlas has an estimated audience of 10,405,920 people in Brazil. 49.9% are female, 50.1% are male, average age 37.2. Top brand affinities: Bombas, Instagram, Superman, GitHub, Esporte Clube Bahia.
Top brand affinities include Bombas, Instagram, Superman, with strongest over-indexing on Bombas (21.71× the country average). Demographically, the Atlas audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Family Orientation, Individualism.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Atlas fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 37.2 |
| Estimated audience size | 10,405,920 |
Audience persona
The typical Atlas fan in Brazil is balanced, around 37.2 years old, with strong Family Orientation tendencies and a notable affinity for Bombas.
Top brand affinities of Atlas fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bombas | 21.71× | Fashion & Accessoires |
| 1.69× | Internet & Social Media | |
| Superman | 1.51× | Movies & TV |
| GitHub | 3.51× | Internet & Social Media |
| Esporte Clube Bahia | 2.03× | Sports |
| Rock music | 1.84× | Music & Radio |
| Country music | 1.74× | Music & Radio |
| Pop music | 1.83× | Music & Radio |
| Tamagotchi | 21.38× | Games |
| Botafogo de Futebol e Regatas | 1.52× | Sports |
| Soul music | 1.68× | Music & Radio |
| Hip hop music | 1.7× | Music & Radio |
| Board games | 3.32× | Games |
| Angelique Boyer | 7.03× | Movies & TV |
| Jazz music | 1.51× | Music & Radio |
| Mahjong | 7.09× | Games |
| Public transport | 2.16× | Cars & Mobility |
| Rick and Morty | 2.62× | Movies & TV |
| Beetlejuice | 1.95× | Movies & TV |
| Cloud computing | 1.54× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.59 |
| Individualism | JOY | 1.51 |
| Career Orientation | POWER | 1.41 |
| Convenience Orientation | PREMIUM | 1.41 |
| Early Adopter Mentality | POWER | 1.33 |
| Social Media Usage | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 22.6% |
| Mexico | 12.6% |
See Atlas audiences in other countries
More Metal audiences in Brazil
- MØL (8,379,090)
- Avatar (6,981,687)
- Cuca (band) (2,869,524)
- Switched (1,715,625)
- Abigail (1,443,853)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Atlas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.