Rascasse Audience Intelligence

Bloom Audience in United States

A data profile of the people who buy, follow and care about Bloom in United States — modelled from more than twelve digital signal sources. Bloom has an estimated audience of 3,412,815 people in United States.

#13among Punk in United States#1294among Person in United States#905in Music & Radio

The average Bloom fan in United States is 32.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Ohio.

Top brand affinities include Tom DeLonge, Hair Cuttery, August Burns Red, with strongest over-indexing on Tom DeLonge (272.26× the country average).

Demographically, the Bloom audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bloom fan in United States is more male, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Tom DeLonge.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bloom profile in United States.

Audience size
3.4M
in United States
Gender
40.1%♀
59.9% male
Age
32.7
average years
Country rank
#9231
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bloom fans

40.1% are female, 59.9% are male, average age 32.7.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Bloom audience in United States
MetricValue
Female40.1%
Male59.9%
Average age32.7
Estimated audience size3,412,815
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Bloom audience in United States
Age bracketShare%
16-1931%
20-2930%
30-3918%
40-4913%
50+8%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Bloom audience comes from United States.

Worldwide audience distribution share by country for Bloom
CountryShare
United States23.8%
Indonesia15.7%
Japan12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bloom audience in United States is strongest.

Fig. 05

Top regions by affinity

Bloom fans by region: top regions in United States
#RegionReachAffinity×
01Montana~30K3.06×
02Ohio~300K2.73×
03Maryland~100K1.79×
04California~500K1.48×
05Washington, District of Columbia~10K1.31×
06Michigan~100K1.27×
07Nebraska~20K1.22×
08North Dakota~8K1.21×
09Texas~300K1.10×
10South Dakota~8K1.07×
11Washington~70K1.05×
12Iowa~30K1.02×
13Mississippi~30K1.00×
14Wisconsin~50K0.98×
15Indiana~60K0.97×
16Illinois~100K0.96×
17Alabama~40K0.94×
18West Virginia~10K0.94×
19New Jersey~80K0.93×
20Louisiana~40K0.93×
21Virginia~70K0.92×
22New York~200K0.91×
23Georgia~90K0.91×
24Arizona~60K0.91×
25Missouri~50K0.91×
26Kansas~20K0.91×
27Delaware~8K0.90×
28Colorado~50K0.89×
29Kentucky~40K0.89×
30Oklahoma~30K0.89×
31Arkansas~20K0.88×
32Pennsylvania~100K0.87×
33Tennessee~60K0.87×
34Connecticut~30K0.85×
35South Carolina~40K0.83×
36North Carolina~80K0.81×
37Nevada~30K0.81×
38Florida~200K0.80×
39Minnesota~40K0.79×
40Hawaii~10K0.79×
41Idaho~10K0.77×
42Rhode Island~8K0.77×
43Utah~20K0.76×
44Maine~9K0.75×
45Massachusetts~50K0.74×
46New Mexico~10K0.73×
47New Hampshire~9K0.72×
48Vermont~4K0.70×
49Alaska~5K0.68×
50Oregon~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Bloom, United States
0.65×1.00×3.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bloom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bloom audience
#·InterestCategoryAffinity×
01Heaven Shall BurnMusic & Radio532.38×
02Tom DeLongeMusic & Radio272.26×
03August Burns RedMusic & Radio139.33×
04BabymetalMusic & Radio50.30×
05Hollywood UndeadMusic & Radio43.46×
06Hair CutteryBeauty & Wellness43.26×
07Three Days GraceMusic & Radio23.25×
08DeftonesMusic & Radio20.74×
09Pierce the VeilMusic & Radio18.47×
10Slipknot (band)Music & Radio13.37×
11Chester BenningtonMusic & Radio12.62×
12Nu metalMusic & Radio10.45×
13Sport ClipsBeauty & Wellness9.71×
14Thrash metalMusic & Radio8.87×
15Ozzy OsbourneMusic & Radio7.38×
16Brittany SnowMovies & TV6.74×
17WakeboardingSports6.15×
18Progressive rockMusic & Radio5.37×
19PokémonGames4.56×
20Burger KingFood & Beverages3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bloom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bloom audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
TraditionCONSERVATISM1.68×
ExtroversionTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bloom audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
Quality AwarenessPREMIUM0.66×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bloom have in United States?

Bloom has an estimated audience of 3,412,815 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bloom fans?

40.1% of Bloom fans are female, 59.9% are male, with an average age of 32.7 years.

03

Which brands do Bloom fans like most?

Bloom fans show strongest brand affinity for Tom DeLonge (272.26×), Hair Cuttery (43.26×), and August Burns Red (139.33×) over the country average.

04

Where do Bloom fans live in United States?

Bloom fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Ohio (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bloom fans also like?

Beyond Bloom itself, the audience over-indexes on Hair Cuttery (43.26×), August Burns Red (139.33×), Heaven Shall Burn (532.38×), and Babymetal (50.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Punk audiences in United States

See Bloom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bloom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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