Bloom Audience in United States

Bloom logo

Bloom has an estimated audience of 3,208,693 people in United States. 45.8% are female, 54.2% are male, average age 32.3. Top brand affinities: Dog breed, Monmouth County, New Jersey, Winemaking, Gloria, Jaime Nebot.

Top brand affinities include Dog breed, Monmouth County, New Jersey, Winemaking, with strongest over-indexing on Dog breed (5.21× the country average). Demographically, the Bloom audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Bloom fans

Demographic split for Bloom audience in United States
MetricValue
Female45.8%
Male54.2%
Average age32.3
Estimated audience size3,208,693

Audience persona

The typical Bloom fan in United States is balanced, around 32.3 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bloom audience
BrandAffinityCategory
Dog breed5.21×Pets & Animals
Monmouth County, New Jersey37.5×Travel & Leisure
Winemaking8.67×Food & Beverages
Gloria12.48×Music & Radio
Jaime Nebot165.54×Politics & Society
Superior Hiking Trail20×Travel & Leisure
Home construction1.93×Home & Garden
Gift registry16.17×Kids & Family
Historic site4.98×Arts & Culture
Mount Tambora31.16×
Minnesota1.85×Travel & Leisure
Alaska1.75×Travel & Leisure
Pro-Ject3.62×Music & Radio
Home staging4.54×Home & Garden
Bank account2.13×Business & Career
Nebraska2.25×Travel & Leisure
Google Photos1.93×Technology & Electronics
Justice2.21×Politics & Society
Sinaloa2.78×Travel & Leisure
Monogram2.84×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bloom audience
TraitClusterScore
ExtroversionTHRILL1.71
Early Adopter MentalityPOWER1.56
TraditionCONSERVATISM1.53
LGBTQ+ IdentityOPEN1.42
MindfulnessBALANCE1.34
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Bloom
CountryShare
United States24.5%
Indonesia17.1%
Japan13.1%

See Bloom audiences in other countries

More Punk audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Bloom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.