A data profile of the people who buy, follow and care about Maroon in United States — modelled from more than twelve digital signal sources. Maroon has an estimated audience of 4,280,116 people in United States.
The average Maroon fan in United States is 38.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Russell Wilson, Alpaca, Google News, with strongest over-indexing on Russell Wilson (30.24× the country average).
Demographically, the Maroon audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Maroon fan in United States is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Russell Wilson.
The key figures that characterise the Maroon profile in United States.
41.0% are female, 59.0% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 38.1 |
| Estimated audience size | 4,280,116 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Maroon audience comes from United States.
| Country | Share |
|---|---|
| United States | 49.0% |
| United Kingdom | 9.9% |
| India | 7.0% |
Where the Maroon audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~60K | 1.34× | |
| 02 | Texas | ~500K | 1.24× | |
| 03 | Alaska | ~10K | 1.18× | |
| 04 | Oklahoma | ~60K | 1.16× | |
| 05 | Nevada | ~50K | 1.15× | |
| 06 | Louisiana | ~70K | 1.12× | |
| 07 | Washington | ~100K | 1.11× | |
| 08 | Hawaii | ~20K | 1.11× | |
| 09 | Illinois | ~200K | 1.10× | |
| 10 | Indiana | ~100K | 1.10× | |
| 11 | Arkansas | ~40K | 1.10× | |
| 12 | Arizona | ~100K | 1.09× | |
| 13 | Kentucky | ~60K | 1.08× | |
| 14 | Oregon | ~60K | 1.07× | |
| 15 | Kansas | ~40K | 1.07× | |
| 16 | Idaho | ~30K | 1.07× | |
| 17 | California | ~600K | 1.06× | |
| 18 | Missouri | ~80K | 1.06× | |
| 19 | Nebraska | ~20K | 1.02× | |
| 20 | New Mexico | ~20K | 1.02× | |
| 21 | South Dakota | ~10K | 1.01× | |
| 22 | Pennsylvania | ~200K | 1.00× | |
| 23 | Georgia | ~100K | 1.00× | |
| 24 | North Carolina | ~100K | 0.99× | |
| 25 | Minnesota | ~70K | 0.99× | |
| 26 | Michigan | ~100K | 0.98× | |
| 27 | Virginia | ~100K | 0.98× | |
| 28 | Iowa | ~40K | 0.98× | |
| 29 | West Virginia | ~20K | 0.98× | |
| 30 | Ohio | ~100K | 0.97× | |
| 31 | Mississippi | ~40K | 0.97× | |
| 32 | Tennessee | ~90K | 0.96× | |
| 33 | Colorado | ~70K | 0.96× | |
| 34 | North Dakota | ~9K | 0.95× | |
| 35 | New Jersey | ~100K | 0.93× | |
| 36 | Massachusetts | ~90K | 0.93× | |
| 37 | Maine | ~20K | 0.93× | |
| 38 | Montana | ~10K | 0.93× | |
| 39 | Wisconsin | ~70K | 0.92× | |
| 40 | Connecticut | ~40K | 0.91× | |
| 41 | New York | ~200K | 0.90× | |
| 42 | Alabama | ~60K | 0.90× | |
| 43 | New Hampshire | ~20K | 0.88× | |
| 44 | Delaware | ~10K | 0.87× | |
| 45 | Vermont | ~7K | 0.87× | |
| 46 | Maryland | ~70K | 0.86× | |
| 47 | Florida | ~300K | 0.85× | |
| 48 | Rhode Island | ~10K | 0.85× | |
| 49 | South Carolina | ~60K | 0.84× | |
| 50 | Washington, District of Columbia | ~10K | 0.80× |
The strongest cross-interests of the Maroon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heaven Shall Burn | Music & Radio | 266.81× | ||
| 02 | Aborted | Music & Radio | 71.11× | ||
| 03 | Headbanging | Music & Radio | 31.84× | ||
| 04 | Russell Wilson | Sports | 30.24× | ||
| 05 | Alpaca | Pets & Animals | 28.53× | ||
| 06 | Rammstein | Music & Radio | 24.45× | ||
| 07 | Avenged Sevenfold | Music & Radio | 20.28× | ||
| 08 | System of a Down | Music & Radio | 19.93× | ||
| 09 | Deftones | Music & Radio | 19.73× | ||
| 10 | Saw (franchise) | Movies & TV | 18.49× | ||
| 11 | Corey Taylor | Music & Radio | 18.38× | ||
| 12 | Alice in Chains | Music & Radio | 14.81× | ||
| 13 | Chester Bennington | Music & Radio | 13.33× | ||
| 14 | Nu metal | Music & Radio | 11.48× | ||
| 15 | Slipknot (band) | Music & Radio | 11.45× | ||
| 16 | Google News | News | 8.85× | ||
| 17 | Death metal | Music & Radio | 8.44× | ||
| 18 | Thrash metal | Music & Radio | 7.39× | ||
| 19 | Ozzy Osbourne | Music & Radio | 6.39× | ||
| 20 | Brittany Snow | Movies & TV | 5.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.12× | |
| Spirituality | BALANCE | 1.68× | |
| Tradition | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| DIY Mentality | THRILL | 0.74× |
Maroon has an estimated audience of 4,280,116 people in United States, concentrated in California and Texas.
41.0% of Maroon fans are female, 59.0% are male, with an average age of 38.1 years.
Maroon fans show strongest brand affinity for Russell Wilson (30.24×), Alpaca (28.53×), and Google News (8.85×) over the country average.
Maroon fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Maroon itself, the audience over-indexes on Alpaca (28.53×), Google News (8.85×), Saw (franchise) (18.49×), and Heaven Shall Burn (266.81×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Maroon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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