Rascasse Audience Intelligence

Cognitive Audience in United States

A data profile of the people who buy, follow and care about Cognitive in United States — modelled from more than twelve digital signal sources. Cognitive has an estimated audience of 1,927,287 people in United States.

#42among Metal in United States#2705among Person in United States#1650in Music & Radio

The average Cognitive fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Babymetal, Heaven Shall Burn, Vistaprint, with strongest over-indexing on Babymetal (221.49× the country average).

Demographically, the Cognitive audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cognitive fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Babymetal.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cognitive profile in United States.

Audience size
1.9M
in United States
Gender
15.0%♀
85.0% male
Age
35.8
average years
Country rank
#14650
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cognitive fans

15.0% are female, 85.0% are male, average age 35.8.

Fig. 02

Gender split

15.0%
Female
85.0%
Male
Demographic split for Cognitive audience in United States
MetricValue
Female15.0%
Male85.0%
Average age35.8
Estimated audience size1,927,287
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Cognitive audience in United States
Age bracketShare%
16-1919%
20-2930%
30-3924%
40-4921%
50+7%
Fig. 04

Worldwide distribution

48.2%

of the worldwide Cognitive audience comes from United States.

Worldwide audience distribution share by country for Cognitive
CountryShare
United States48.2%
Japan12.0%
India8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cognitive audience in United States is strongest.

Fig. 05

Top regions by affinity

Cognitive fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.41×
02Hawaii~10K1.22×
03North Carolina~70K1.17×
04Georgia~70K1.15×
05Texas~200K1.14×
06Mississippi~20K1.14×
07Louisiana~30K1.11×
08Arkansas~20K1.09×
09Virginia~50K1.08×
10Maryland~40K1.08×
11Alabama~30K1.08×
12Oklahoma~20K1.07×
13New Mexico~10K1.07×
14New York~100K1.06×
15South Dakota~5K1.05×
16Illinois~60K1.03×
17Arizona~40K1.03×
18Pennsylvania~60K1.02×
19New Jersey~50K1.02×
20Kentucky~20K1.02×
21Alaska~4K1.02×
22Washington~40K1.01×
23Kansas~20K1.01×
24North Dakota~4K1.01×
25Michigan~50K1.00×
26Indiana~30K1.00×
27West Virginia~9K0.99×
28Massachusetts~40K0.98×
29South Carolina~30K0.98×
30Oregon~20K0.98×
31Missouri~30K0.97×
32Connecticut~20K0.97×
33Delaware~5K0.97×
34Tennessee~40K0.96×
35Nebraska~9K0.96×
36Idaho~9K0.96×
37Iowa~10K0.95×
38Nevada~20K0.94×
39Utah~20K0.93×
40Florida~100K0.92×
41Ohio~50K0.91×
42Wisconsin~30K0.91×
43Rhode Island~5K0.91×
44Minnesota~20K0.90×
45Washington, District of Columbia~5K0.89×
46Colorado~30K0.88×
47Maine~6K0.88×
48Montana~5K0.87×
49Vermont~3K0.87×
50New Hampshire~6K0.84×
Fig. 06

Affinity by region

Affinity by region — Cognitive, United States
0.84×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cognitive audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cognitive audience
#·InterestCategoryAffinity×
01Heaven Shall BurnMusic & Radio728.06×
02BabymetalMusic & Radio221.49×
03AbortedMusic & Radio97.26×
04PowerwolfMusic & Radio77.31×
05Three Days GraceMusic & Radio72.50×
06August Burns RedMusic & Radio69.64×
07StaindMusic & Radio57.45×
08AppaloosaPets & Animals47.10×
09HeadbangingMusic & Radio45.75×
10HalestormMusic & Radio39.42×
11VistaprintBusiness & Career37.42×
12Liv TylerMovies & TV37.01×
13Drain cleanerHome & Garden32.25×
14GodsmackMusic & Radio30.36×
15Breaking BenjaminMusic & Radio26.14×
16RammsteinMusic & Radio25.00×
17Iron MaidenMusic & Radio15.49×
18Nu metalMusic & Radio11.63×
19PokémonGames4.46×
20Burger KingFood & Beverages3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cognitive audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cognitive audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.34×
TraditionCONSERVATISM1.91×
SpiritualityBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cognitive audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.53×
Design AffinityPREMIUM0.57×
Quality AwarenessPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cognitive have in United States?

Cognitive has an estimated audience of 1,927,287 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cognitive fans?

15.0% of Cognitive fans are female, 85.0% are male, with an average age of 35.8 years.

03

Which brands do Cognitive fans like most?

Cognitive fans show strongest brand affinity for Babymetal (221.49×), Heaven Shall Burn (728.06×), and Vistaprint (37.42×) over the country average.

04

Where do Cognitive fans live in United States?

Cognitive fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cognitive fans also like?

Beyond Cognitive itself, the audience over-indexes on Heaven Shall Burn (728.06×), Vistaprint (37.42×), Three Days Grace (72.5×), and Liv Tyler (37.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Cognitive audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cognitive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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