Margaret Atwood Audience in United States

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Margaret Atwood has an estimated audience of 1,006,495 people in United States. 74.7% are female, 25.3% are male, average age 45.0. Top regions: California, New York, Texas. Top brand affinities: Cynthia Erivo, Olivia Dean, Kristin Chenoweth, Daisy Ridley, Apocalyptic and post-apocalyptic fiction.

The average Margaret Atwood fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Cynthia Erivo, Olivia Dean, Kristin Chenoweth, with strongest over-indexing on Cynthia Erivo (45.94× the country average). Demographically, the Margaret Atwood audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Margaret Atwood fans

Demographic split for Margaret Atwood audience in United States
MetricValue
Female74.7%
Male25.3%
Average age45.0
Estimated audience size1,006,495

Audience persona

The typical Margaret Atwood fan in United States is more female, around 45.0 years old, with strong Sustainability tendencies and a notable affinity for Cynthia Erivo.

Top regions in United States

Top regions ranked by reach for Margaret Atwood in United States
RegionReachAffinity
California115,2401.04×
New York70,6701.26×
Texas62,9870.73×
Florida52,3410.77×
Pennsylvania36,4171.07×
Illinois34,3021.02×
Massachusetts29,7281.5×
Washington28,1831.4×
North Carolina27,8610.92×
Ohio27,0630.87×
Virginia25,8631.05×
Michigan25,2830.96×
Oregon25,0272.17×
Georgia23,5060.76×
New Jersey22,7460.89×
Maryland19,7071.14×
Colorado18,1421.14×
Missouri17,2581.06×
Tennessee17,0360.84×
Arizona16,3590.8×
Indiana16,0040.87×
Minnesota15,9861.11×
Wisconsin14,6920.97×
Connecticut11,8801.18×
South Carolina11,3600.75×
Kentucky10,6700.85×
Utah9,6901.08×
Alabama9,0650.64×
Louisiana8,9580.69×
Kansas8,5811.08×
Oklahoma8,5330.76×
Iowa7,5110.91×
Nevada6,3800.66×
Arkansas6,2000.75×
Idaho5,9021.17×
Maine5,5521.54×
New Mexico5,2061.03×
Washington, District of Columbia5,1531.7×
New Hampshire4,8571.22×
Nebraska4,3710.87×
Mississippi4,2980.52×
Rhode Island3,5671.11×
West Virginia3,3960.72×
Hawaii3,3830.78×
Montana3,3361.19×
Vermont3,0601.73×
Alaska2,0560.95×
Delaware1,9300.7×
South Dakota1,5070.65×
North Dakota1,4830.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Margaret Atwood audience
BrandAffinityCategory
Cynthia Erivo45.94×Movies & TV
Olivia Dean26.55×Music & Radio
Kristin Chenoweth35.24×Music & Radio
Daisy Ridley45.2×Movies & TV
Apocalyptic and post-apocalyptic fiction21.14×Literature
Euphoria4.04×Movies & TV
Friends4.75×Movies & TV
Cormac McCarthy45.71×Literature
Hailee Steinfeld9.3×Movies & TV
Medical drama13.46×Movies & TV
GameStop7.06×Games
Georgie & Mandy's First Marriage7.7×Movies & TV
George Orwell29.58×Literature
Tom Holland11.91×Movies & TV
Absolutely30.41×Music & Radio
Mads Mikkelsen19.66×Movies & TV
Ellen Pompeo19.58×Movies & TV
Teala Dunn61.93×Movies & TV
Madison Beer10.12×Music & Radio
Home Movies (TV series)21.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Margaret Atwood audience
TraitClusterScore
SustainabilityBALANCE1.61
MindfulnessBALANCE1.61
Design AffinityPREMIUM1.53
SpiritualityBALANCE1.34
CreativityOPEN1.33
Urban LifestyleOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Margaret Atwood
CountryShare
United States30.3%
Canada12.2%
United Kingdom11.5%

See Margaret Atwood audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Margaret Atwood have in United States?

Margaret Atwood has an estimated audience of 1,006,495 people in United States, concentrated in California and New York.

What is the gender split and age of Margaret Atwood fans?

74.7% of Margaret Atwood fans are female, 25.3% are male, with an average age of 45.0 years.

Which brands do Margaret Atwood fans like most?

Margaret Atwood fans show strongest brand affinity for Cynthia Erivo (45.94×), Olivia Dean (26.55×), and Kristin Chenoweth (35.24×) over the country average.

Where do Margaret Atwood fans live in United States?

Margaret Atwood fans in United States are most concentrated in California (reach 115,240), New York (reach 70,670), and Texas (reach 62,987). These three regions account for the largest share of the active audience.

What other brands do Margaret Atwood fans also like?

Beyond Margaret Atwood itself, the audience over-indexes on Olivia Dean (26.55×), Kristin Chenoweth (35.24×), Daisy Ridley (45.2×), and Apocalyptic and post-apocalyptic fiction (21.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Margaret Atwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.