Rascasse Audience Intelligence

Margaret Atwood Audience in United States

A data profile of the people who buy, follow and care about Margaret Atwood in United States — modelled from more than twelve digital signal sources. Margaret Atwood has an estimated audience of 1,000,139 people in United States.

#63among Author in United States#5284among Person in United States#486in Literature

The average Margaret Atwood fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cynthia Erivo, Olivia Dean, Daisy Ridley, with strongest over-indexing on Cynthia Erivo (45.94× the country average).

Demographically, the Margaret Atwood audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Margaret Atwood fan in United States is more female, around 45.0 years old, with strong Tradition tendencies and a notable affinity for Cynthia Erivo.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Margaret Atwood profile in United States.

Audience size
1M
in United States
Gender
74.7%♀
25.3% male
Age
45.0
average years
Country rank
#23664
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Margaret Atwood fans

74.7% are female, 25.3% are male, average age 45.0.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for Margaret Atwood audience in United States
MetricValue
Female74.7%
Male25.3%
Average age45.0
Estimated audience size1,000,139
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Margaret Atwood audience in United States
Age bracketShare%
16-198%
20-2915%
30-3919%
40-4924%
50+34%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Margaret Atwood audience comes from United States.

Worldwide audience distribution share by country for Margaret Atwood
CountryShare
United States29.2%
Canada11.6%
United Kingdom11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Margaret Atwood audience in United States is strongest.

Fig. 05

Top regions by affinity

Margaret Atwood fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.81×
02Vermont~3K1.69×
03Massachusetts~30K1.51×
04Maine~5K1.49×
05Washington, District of Columbia~4K1.45×
06Washington~30K1.31×
07Connecticut~10K1.22×
08New Hampshire~5K1.22×
09New York~70K1.18×
10Minnesota~20K1.15×
11Rhode Island~4K1.14×
12Montana~3K1.14×
13Colorado~20K1.13×
14Maryland~20K1.09×
15Idaho~5K1.07×
16Arkansas~9K1.05×
17Pennsylvania~40K1.04×
18Virginia~30K1.03×
19Kansas~8K1.02×
20California~100K1.01×
21Michigan~30K1.01×
22Missouri~20K1.01×
23Wisconsin~20K1.00×
24New Mexico~5K1.00×
25Alaska~2K1.00×
26Illinois~30K0.99×
27Utah~9K0.99×
28New Jersey~20K0.96×
29Nebraska~5K0.92×
30Iowa~8K0.91×
31North Dakota~2K0.91×
32Ohio~30K0.90×
33North Carolina~30K0.89×
34Delaware~2K0.89×
35Indiana~20K0.86×
36Kentucky~10K0.86×
37Hawaii~4K0.85×
38Tennessee~20K0.84×
39South Dakota~2K0.84×
40Arizona~20K0.83×
41West Virginia~4K0.81×
42Oklahoma~9K0.78×
43Georgia~20K0.76×
44Florida~50K0.75×
45South Carolina~10K0.75×
46Louisiana~9K0.73×
47Texas~60K0.71×
48Alabama~10K0.71×
49Nevada~7K0.69×
50Mississippi~5K0.64×
Fig. 06

Affinity by region

Affinity by region — Margaret Atwood, United States
0.64×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Margaret Atwood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Margaret Atwood audience
#·InterestCategoryAffinity×
01Teala DunnMovies & TV61.93×
02Cynthia ErivoMovies & TV45.94×
03Cormac McCarthyLiterature45.71×
04Daisy RidleyMovies & TV45.20×
05Ender's GameLiterature44.74×
06Philip K. DickLiterature37.50×
07Kristin ChenowethMusic & Radio35.24×
08AbsolutelyMusic & Radio30.41×
09George OrwellLiterature29.58×
10Olivia DeanMusic & Radio26.55×
11Home Movies (TV series)Movies & TV21.28×
12Apocalyptic and post-apocalyptic fictionLiterature21.14×
13Mads MikkelsenMovies & TV19.66×
14Hercules (2014 film)Movies & TV16.26×
15Medical dramaMovies & TV13.46×
16Tom HollandMovies & TV11.91×
17Madison BeerMusic & Radio10.12×
18Hailee SteinfeldMovies & TV9.30×
19Georgie & Mandy's First MarriageMovies & TV7.70×
20GameStopGames7.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Margaret Atwood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Margaret Atwood audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.73×
Community OrientationOPEN1.69×
CreativityOPEN1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Margaret Atwood audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Urban LifestyleOPEN1.06×
Healthy LifestyleBALANCE1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Margaret Atwood have in United States?

Margaret Atwood has an estimated audience of 1,000,139 people in United States, concentrated in California and New York.

02

What is the gender split and age of Margaret Atwood fans?

74.7% of Margaret Atwood fans are female, 25.3% are male, with an average age of 45.0 years.

03

Which brands do Margaret Atwood fans like most?

Margaret Atwood fans show strongest brand affinity for Cynthia Erivo (45.94×), Olivia Dean (26.55×), and Daisy Ridley (45.2×) over the country average.

04

Where do Margaret Atwood fans live in United States?

Margaret Atwood fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Margaret Atwood fans also like?

Beyond Margaret Atwood itself, the audience over-indexes on Olivia Dean (26.55×), Daisy Ridley (45.2×), Kristin Chenoweth (35.24×), and Apocalyptic and post-apocalyptic fiction (21.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Margaret Atwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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