Rascasse Audience Intelligence

Viktor Frankl Audience in United States

A data profile of the people who buy, follow and care about Viktor Frankl in United States — modelled from more than twelve digital signal sources. Viktor Frankl has an estimated audience of 435,966 people in United States.

#140among Author in United States#9728among Person in United States#984in Literature

The average Viktor Frankl fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Discount Tire, Wisconsin Badgers football, Dover Saddlery, with strongest over-indexing on Discount Tire (8.16× the country average).

Demographically, the Viktor Frankl audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Viktor Frankl fan in United States is more female, around 36.1 years old, with strong Spirituality tendencies and a notable affinity for Discount Tire.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viktor Frankl profile in United States.

Audience size
436K
in United States
Gender
56.7%♀
43.3% male
Age
36.1
average years
Country rank
#39649
Person in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Viktor Frankl fans

56.7% are female, 43.3% are male, average age 36.1.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Viktor Frankl audience in United States
MetricValue
Female56.7%
Male43.3%
Average age36.1
Estimated audience size435,966
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Viktor Frankl audience in United States
Age bracketShare%
16-1934%
20-2914%
30-3915%
40-4919%
50+17%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Viktor Frankl audience comes from United States.

Worldwide audience distribution share by country for Viktor Frankl
CountryShare
United States18.8%
Brazil17.4%
Mexico9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viktor Frankl audience in United States is strongest.

Fig. 05

Top regions by affinity

Viktor Frankl fans by region: top regions in United States
#RegionReachAffinity×
01Utah~7K1.95×
02Idaho~3K1.41×
03Colorado~9K1.40×
04Washington, District of Columbia~2K1.40×
05Oregon~6K1.36×
06Vermont<1K1.24×
07Massachusetts~10K1.22×
08Maine~2K1.22×
09Washington~10K1.21×
10Montana~1K1.20×
11California~50K1.16×
12New York~30K1.15×
13Connecticut~5K1.14×
14Minnesota~6K1.09×
15Alaska<1K1.09×
16New Hampshire~2K1.07×
17Arizona~9K1.05×
18New Mexico~2K1.04×
19Rhode Island~1K1.00×
20New Jersey~10K0.99×
21Kansas~3K0.99×
22Hawaii~2K0.99×
23Virginia~10K0.97×
24Maryland~7K0.97×
25Illinois~10K0.95×
26Florida~30K0.94×
27Pennsylvania~10K0.93×
28Missouri~6K0.93×
29Nebraska~2K0.93×
30South Dakota<1K0.92×
31Oklahoma~4K0.89×
32North Dakota<1K0.89×
33Iowa~3K0.88×
34Tennessee~7K0.87×
35Wisconsin~5K0.87×
36Indiana~6K0.86×
37North Carolina~10K0.85×
38Ohio~10K0.84×
39Michigan~9K0.83×
40Nevada~3K0.83×
41Texas~30K0.82×
42West Virginia~2K0.80×
43Georgia~10K0.79×
44Kentucky~4K0.79×
45Arkansas~3K0.79×
46Delaware<1K0.78×
47South Carolina~5K0.76×
48Louisiana~4K0.74×
49Alabama~4K0.73×
50Mississippi~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Viktor Frankl, United States
0.68×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viktor Frankl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viktor Frankl audience
#·InterestCategoryAffinity×
01Paulo CoelhoLiterature49.29×
02Dover SaddleryShopping46.91×
03Wisconsin Badgers footballSports20.75×
0424 (TV series)Movies & TV18.88×
05Die HardMovies & TV18.88×
06House of Cards (U.S. TV series)Movies & TV18.88×
07Diego RiveraArts & Culture18.88×
08Good Will HuntingMovies & TV13.57×
09Wisconsin Badgers men's basketballSports13.31×
10Discount TireShopping8.16×
11Milwaukee BrewersSports6.99×
12Breaking BadMovies & TV6.40×
13Web serverTechnology & Electronics5.50×
14InnovationBusiness & Career3.64×
15Indeed.comBusiness & Career2.89×
16Nonprofit organizationPolitics & Society2.67×
17ReligionBusiness & Career2.53×
18CNNMovies & TV2.14×
19Donald TrumpPolitics & Society1.82×
20XInternet & Social Media1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viktor Frankl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viktor Frankl audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.50×
MindfulnessBALANCE1.81×
IndulgenceJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viktor Frankl audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Viktor Frankl have in United States?

Viktor Frankl has an estimated audience of 435,966 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Viktor Frankl fans?

56.7% of Viktor Frankl fans are female, 43.3% are male, with an average age of 36.1 years.

03

Which brands do Viktor Frankl fans like most?

Viktor Frankl fans show strongest brand affinity for Discount Tire (8.16×), Wisconsin Badgers football (20.75×), and Dover Saddlery (46.91×) over the country average.

04

Where do Viktor Frankl fans live in United States?

Viktor Frankl fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Viktor Frankl fans also like?

Beyond Viktor Frankl itself, the audience over-indexes on Wisconsin Badgers football (20.75×), Dover Saddlery (46.91×), 24 (TV series) (18.88×), and Paulo Coelho (49.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Viktor Frankl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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