Electronica Audience in United States

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Electronica has an estimated audience of 12,967,225 people in United States. 49.8% are female, 50.2% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Historic site, Elsword, Nationality, Goop.

The average Electronica fan in United States is 35.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Historic site, Elsword, with strongest over-indexing on Home construction (4.49× the country average). Demographically, the Electronica audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Electronica fans

Demographic split for Electronica audience in United States
MetricValue
Female49.8%
Male50.2%
Average age35.5
Estimated audience size12,967,225

Audience persona

The typical Electronica fan in United States is balanced, around 35.5 years old, with strong Extroversion tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Electronica in United States
RegionReachAffinity
California2,342,8471.64×
Texas1,788,2471.6×
Florida1,397,7781.59×
New York966,9101.33×
New Jersey504,2231.53×
Illinois494,4811.14×
Georgia440,1361.1×
Pennsylvania379,4380.87×
North Carolina372,3510.95×
Arizona349,9611.32×
Colorado348,8471.71×
Virginia331,0731.05×
Massachusetts323,0321.26×
Michigan311,7840.92×
Ohio307,4320.77×
Washington290,6981.12×
Tennessee255,2370.98×
Maryland238,7791.07×
Oregon214,6171.44×
Indiana199,1840.84×
Minnesota171,6900.92×
Wisconsin156,0130.8×
South Carolina153,3240.79×
Utah149,8641.29×
Nevada143,7311.15×
Missouri140,6590.67×
Alabama132,8320.73×
Kentucky130,2520.8×
Connecticut126,6420.97×
Louisiana113,6770.68×
Oklahoma108,7150.75×
Kansas95,4170.93×
Washington, District of Columbia71,6301.84×
Idaho70,5091.08×
Arkansas70,0830.66×
Iowa68,9220.65×
New Mexico61,2840.94×
Mississippi57,1260.53×
New Hampshire53,6611.05×
Nebraska50,7340.78×
Rhode Island41,0951×
Hawaii31,6970.57×
Maine30,3570.65×
West Virginia29,1940.48×
Alaska26,8930.97×
Delaware25,6020.72×
Montana23,4430.65×
South Dakota23,1390.77×
North Dakota22,5300.85×
Wyoming21,8001.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electronica audience
BrandAffinityCategory
Home construction4.49×Home & Garden
Historic site8.87×Arts & Culture
Elsword22.96×Games
Nationality2.04×Politics & Society
Goop5.08×Internet & Social Media
Grinch3.49×Movies & TV
Bank account2.05×Business & Career
Mathcore6.15×Music & Radio
No Escape (1994 film)8.65×Movies & TV
Governor of Michigan5.61×Politics & Society
Progressive rock1.55×Music & Radio
Google Home4.71×Technology & Electronics
UK garage3.75×Music & Radio
Wok4.37×Food & Beverages
Gift registry8.56×Kids & Family
Fairy godmother4.8×Literature
Harlow7.45×Travel & Leisure
Corona (band)3.64×Music & Radio
Kendra Scott1.85×Fashion & Accessoires
Vickie Guerrero9.35×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electronica audience
TraitClusterScore
ExtroversionTHRILL1.66
LGBTQ+ IdentityOPEN1.59
Early Adopter MentalityPOWER1.4
TraditionCONSERVATISM1.3
Luxury OrientationPREMIUM1.23
Sports ActivityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Electronica
CountryShare
United States17.3%
Germany5.4%
United Kingdom5.4%

See Electronica audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Electronica have in United States?

Electronica has an estimated audience of 12,967,225 people in United States, concentrated in California and Texas.

What is the gender split and age of Electronica fans?

49.8% of Electronica fans are female, 50.2% are male, with an average age of 35.5 years.

Which brands do Electronica fans like most?

Electronica fans show strongest brand affinity for Home construction (4.49×), Historic site (8.87×), and Elsword (22.96×) over the country average.

Where do Electronica fans live in United States?

Electronica fans in United States are most concentrated in California (reach 2,342,847), Texas (reach 1,788,247), and Florida (reach 1,397,778). These three regions account for the largest share of the active audience.

What other brands do Electronica fans also like?

Beyond Electronica itself, the audience over-indexes on Historic site (8.87×), Elsword (22.96×), Nationality (2.04×), and Goop (5.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.