Rascasse Audience Intelligence

Electronica Audience in United States

A data profile of the people who buy, follow and care about Electronica in United States — modelled from more than twelve digital signal sources. Electronica has an estimated audience of 12,967,225 people in United States.

#76among Musical genre in United States#1822among Topic in United States#186in Music & Radio

The average Electronica fan in United States is 35.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include British hip hop, Dover Saddlery, Wisconsin Badgers football, with strongest over-indexing on British hip hop (12.11× the country average).

Demographically, the Electronica audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electronica fan in United States is balanced, around 35.5 years old, with strong Tradition tendencies and a notable affinity for British hip hop.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronica profile in United States.

Audience size
13M
in United States
Gender
49.8%♀
50.2% male
Age
35.5
average years
Country rank
#2746
Topic in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronica fans

49.8% are female, 50.2% are male, average age 35.5.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Electronica audience in United States
MetricValue
Female49.8%
Male50.2%
Average age35.5
Estimated audience size12,967,225
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Electronica audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Electronica audience comes from United States.

Worldwide audience distribution share by country for Electronica
CountryShare
United States17.3%
Germany5.4%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronica audience in United States is strongest.

Fig. 05

Top regions by affinity

Electronica fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~400K2.00×
02Florida~1.5M1.63×
03California~2M1.54×
04New Jersey~500K1.52×
05Texas~1.5M1.44×
06New York~1M1.39×
07Washington, District of Columbia~50K1.28×
08Oregon~200K1.20×
09Arizona~300K1.16×
10Utah~100K1.14×
11Massachusetts~300K1.13×
12New Mexico~70K1.13×
13Maryland~200K1.11×
14Washington~300K1.08×
15Nevada~100K1.08×
16Illinois~500K1.07×
17Connecticut~100K1.02×
18Virginia~300K1.01×
19Georgia~400K1.00×
20Tennessee~300K0.99×
21Kansas~100K0.99×
22Rhode Island~40K0.99×
23Alaska~30K0.99×
24Vermont~20K0.99×
25Idaho~60K0.98×
26New Hampshire~50K0.98×
27North Carolina~400K0.96×
28North Dakota~30K0.96×
29Delaware~30K0.95×
30South Dakota~30K0.95×
31Nebraska~60K0.94×
32Montana~30K0.93×
33Minnesota~200K0.92×
34Kentucky~100K0.92×
35Oklahoma~100K0.92×
36Arkansas~100K0.92×
37Maine~40K0.90×
38Pennsylvania~400K0.89×
39South Carolina~200K0.89×
40West Virginia~50K0.89×
41Mississippi~90K0.88×
42Hawaii~50K0.88×
43Indiana~200K0.87×
44Louisiana~100K0.86×
45Wisconsin~200K0.85×
46Iowa~90K0.85×
47Michigan~300K0.84×
48Alabama~200K0.84×
49Missouri~200K0.82×
50Ohio~300K0.78×
Fig. 06

Affinity by region

Affinity by region — Electronica, United States
0.78×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronica audience
#·InterestCategoryAffinity×
01Dover SaddleryShopping23.60×
02British hip hopMusic & Radio12.11×
03Jessie JMusic & Radio11.38×
04MobyMusic & Radio10.53×
05Wisconsin Badgers footballSports9.75×
06Wisconsin Badgers men's basketballSports8.77×
07Lounge musicMusic & Radio6.98×
08Sam RockwellMovies & TV5.77×
09PlaylistMusic & Radio4.17×
10Chicano rapMusic & Radio3.46×
11Electronic dance musicMusic & Radio2.70×
12House musicMusic & Radio2.21×
13Google DriveTechnology & Electronics2.12×
14Bath and BodyworksShopping1.94×
15DancehallsMusic & Radio1.94×
16Anime conventionLiterature1.74×
17RadioTechnology & Electronics1.73×
18InnovationBusiness & Career1.71×
19Retro styleFashion & Accessoires1.68×
20Digital photographyBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronica audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.34×
ExtroversionTHRILL1.32×
PatriotismCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronica audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Family OrientationCONSERVATISM0.81×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electronica have in United States?

Electronica has an estimated audience of 12,967,225 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electronica fans?

49.8% of Electronica fans are female, 50.2% are male, with an average age of 35.5 years.

03

Which brands do Electronica fans like most?

Electronica fans show strongest brand affinity for British hip hop (12.11×), Dover Saddlery (23.6×), and Wisconsin Badgers football (9.75×) over the country average.

04

Where do Electronica fans live in United States?

Electronica fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Electronica fans also like?

Beyond Electronica itself, the audience over-indexes on Dover Saddlery (23.6×), Wisconsin Badgers football (9.75×), Google Drive (2.12×), and Chicano rap (3.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Electronica audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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