A data profile of the people who buy, follow and care about Electronica in United Kingdom — modelled from more than twelve digital signal sources. Electronica has an estimated audience of 4,037,586 people in United Kingdom.
The average Electronica fan in United Kingdom is 37.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Wikipedia, Electronic dance music, The Chive, with strongest over-indexing on Wikipedia (2.36× the country average).
Demographically, the Electronica audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Electronica fan in United Kingdom is balanced, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Electronica profile in United Kingdom.
48.7% are female, 51.3% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 37.8 |
| Estimated audience size | 4,037,586 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Electronica audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.3% |
| Germany | 5.4% |
| United Kingdom | 5.4% |
Where the Electronica audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~500K | 1.38× | |
| 02 | Wales | ~300K | 1.12× | |
| 03 | England | ~3M | 1.06× | |
| 04 | South East | ~600K | 1.03× | |
| 05 | Northern Ireland | ~100K | 0.99× | |
| 06 | East of England | ~400K | 0.95× | |
| 07 | South West | ~300K | 0.93× | |
| 08 | North East | ~100K | 0.93× | |
| 09 | Yorkshire and the Humber | ~300K | 0.90× | |
| 10 | East Midlands | ~300K | 0.90× | |
| 11 | West Midlands | ~200K | 0.90× | |
| 12 | North West | ~400K | 0.83× |
The strongest cross-interests of the Electronica audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Chive | News | 13.12× | ||
| 02 | Italo disco | Music & Radio | 4.61× | ||
| 03 | Resident Advisor | Music & Radio | 3.79× | ||
| 04 | Size? | Shopping | 3.50× | ||
| 05 | Ballroom dance | Music & Radio | 3.22× | ||
| 06 | La Roche-Posay | Beauty & Wellness | 3.14× | ||
| 07 | Underground hip hop | Music & Radio | 2.95× | ||
| 08 | Electronic dance music | Music & Radio | 2.81× | ||
| 09 | Creamfields | Music & Radio | 2.81× | ||
| 10 | Hip-hop dance | Sports | 2.77× | ||
| 11 | Wikipedia | Internet & Social Media | 2.36× | ||
| 12 | Calvin Klein | Fashion & Accessoires | 2.11× | ||
| 13 | Sketch comedy | Movies & TV | 2.00× | ||
| 14 | Livemusic | Music & Radio | 1.99× | ||
| 15 | Dance music | Music & Radio | 1.98× | ||
| 16 | Hair Extensions | Beauty & Wellness | 1.88× | ||
| 17 | Kitchenware | Home & Garden | 1.73× | ||
| 18 | Urban Outfitters | Shopping | 1.60× | ||
| 19 | Satire | Literature | 1.52× | ||
| 20 | Ryanair | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.42× | |
| Community Orientation | OPEN | 1.36× | |
| Risk Appetite | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.75× | |
| Quality Awareness | PREMIUM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Electronica has an estimated audience of 4,037,586 people in United Kingdom, concentrated in England and South East.
48.7% of Electronica fans are female, 51.3% are male, with an average age of 37.8 years.
Electronica fans show strongest brand affinity for Wikipedia (2.36×), Electronic dance music (2.81×), and The Chive (13.12×) over the country average.
Electronica fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Scotland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Electronica itself, the audience over-indexes on Electronic dance music (2.81×), The Chive (13.12×), Ryanair (1.51×), and Dance music (1.98×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Electronica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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