A data profile of the people who buy, follow and care about Electronica in Italy — modelled from more than twelve digital signal sources. Electronica has an estimated audience of 4,009,482 people in Italy.
Electronica has an estimated audience of 4,009,482 people in Italy. 47.9% are female, 52.1% are male, average age 34.9. Top brand affinities: Wikipedia, Vanessa Paradis, Mongolia, Power Rangers, Singer-songwriter.
Top brand affinities include Wikipedia, Vanessa Paradis, Mongolia, with strongest over-indexing on Wikipedia (3.83× the country average).
Demographically, the Electronica audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
The typical Electronica fan in Italy is balanced, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Electronica profile in Italy.
47.9% are female, 52.1% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 34.9 |
| Estimated audience size | 4,009,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Electronica audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.3% |
| Germany | 5.4% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Electronica audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vanessa Paradis | Music & Radio | 18.38× | ||
| 02 | Size? | Shopping | 14.55× | ||
| 03 | Power Rangers | Kids & Family | 9.55× | ||
| 04 | Mongolia | Travel & Leisure | 9.40× | ||
| 05 | Jamiroquai | Music & Radio | 9.02× | ||
| 06 | Ricky Martin | Music & Radio | 6.36× | ||
| 07 | Trip hop | Music & Radio | 6.03× | ||
| 08 | Easy listening | Music & Radio | 5.49× | ||
| 09 | Whitney Houston | Music & Radio | 4.91× | ||
| 10 | Wikipedia | Internet & Social Media | 3.83× | ||
| 11 | Satire | Literature | 3.01× | ||
| 12 | Contemporary R&B | Music & Radio | 2.62× | ||
| 13 | DAZN | Movies & TV | 2.39× | ||
| 14 | Progressive rock | Music & Radio | 2.13× | ||
| 15 | Natural skin care | Beauty & Wellness | 2.08× | ||
| 16 | Mediaset | Technology & Electronics | 2.06× | ||
| 17 | Singer-songwriter | Music & Radio | 2.00× | ||
| 18 | Champagne | Food & Beverages | 1.80× | ||
| 19 | Volunteering | Politics & Society | 1.59× | ||
| 20 | Primark | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.36× | |
| Quality Awareness | PREMIUM | 1.20× | |
| Tradition | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Electronica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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