Swim diaper Audience in United States
Swim diaper has an estimated audience of 360,323 people in United States. 77.6% are female, 22.4% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Ileana D'Cruz, CBeebies, Little Giraffe, Citibank, Childbirth.
The average Swim diaper fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ileana D'Cruz, CBeebies, Little Giraffe, with strongest over-indexing on Ileana D'Cruz (154.5× the country average). Demographically, the Swim diaper audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Swim diaper fans
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 38.0 |
| Estimated audience size | 360,323 |
Audience persona
The typical Swim diaper fan in United States is more female, around 38.0 years old, with strong Family Orientation tendencies and a notable affinity for Ileana D'Cruz.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 38,473 | 0.97× |
| Texas | 33,118 | 1.07× |
| Florida | 23,641 | 0.97× |
| New York | 18,564 | 0.92× |
| Pennsylvania | 14,617 | 1.2× |
| North Carolina | 12,664 | 1.17× |
| Ohio | 12,531 | 1.13× |
| Illinois | 12,146 | 1.01× |
| Georgia | 11,661 | 1.05× |
| New Jersey | 10,791 | 1.18× |
| Michigan | 9,949 | 1.06× |
| Virginia | 9,748 | 1.11× |
| Tennessee | 7,991 | 1.11× |
| Massachusetts | 7,797 | 1.1× |
| Washington | 7,015 | 0.97× |
| Indiana | 6,832 | 1.04× |
| South Carolina | 6,511 | 1.2× |
| Arizona | 6,464 | 0.88× |
| Missouri | 6,413 | 1.1× |
| Maryland | 6,242 | 1.01× |
| Alabama | 6,078 | 1.21× |
| Colorado | 5,752 | 1.01× |
| Wisconsin | 5,645 | 1.04× |
| Kentucky | 5,297 | 1.17× |
| Minnesota | 4,716 | 0.91× |
| Louisiana | 4,706 | 1.01× |
| Utah | 4,269 | 1.32× |
| Oregon | 3,906 | 0.95× |
| Oklahoma | 3,841 | 0.96× |
| Connecticut | 3,820 | 1.06× |
| Kansas | 3,216 | 1.13× |
| Mississippi | 2,908 | 0.98× |
| Iowa | 2,874 | 0.97× |
| Arkansas | 2,726 | 0.92× |
| Nevada | 2,651 | 0.76× |
| Idaho | 2,006 | 1.11× |
| Hawaii | 1,832 | 1.18× |
| Nebraska | 1,666 | 0.92× |
| West Virginia | 1,633 | 0.97× |
| New Hampshire | 1,563 | 1.1× |
| New Mexico | 1,330 | 0.74× |
| Maine | 1,231 | 0.95× |
| Delaware | 1,103 | 1.11× |
| Rhode Island | 1,089 | 0.95× |
| Montana | 835 | 0.84× |
| Washington, District of Columbia | 760 | 0.7× |
| South Dakota | 711 | 0.85× |
| Alaska | 575 | 0.75× |
| North Dakota | 552 | 0.75× |
| Vermont | 526 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ileana D'Cruz | 154.5× | Movies & TV |
| CBeebies | 56.97× | Movies & TV |
| Little Giraffe | 87.13× | Shopping |
| Citibank | 8.66× | Business & Career |
| Childbirth | 5.03× | Kids & Family |
| Christmas tree | 5.48× | Kids & Family |
| Sydney Airport | 86.91× | Travel & Leisure |
| Baby food | 5.83× | Kids & Family |
| Rotana | 133.5× | Travel & Leisure |
| Romanian language | 29.3× | Politics & Society |
| Petit Bateau | 30.27× | Fashion & Accessoires |
| Pregnancy | 3.71× | Kids & Family |
| Beco | 54.52× | Sports |
| Socrates | 15.16× | Literature |
| BJ's Wholesale Club | 6.22× | Shopping |
| Offspring | 3.69× | Home & Garden |
| Babylon | 14.08× | Travel & Leisure |
| Cheering | 6.56× | Sports |
| Ravensburger | 37.89× | Kids & Family |
| Manhattan | 3.57× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.6 |
| Creativity | OPEN | 1.4 |
| DIY Mentality | THRILL | 1.39 |
| Mindfulness | BALANCE | 1.35 |
| Sports Activity | POWER | 1.24 |
| Price Sensitivity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| United Kingdom | 9.6% |
| France | 7.5% |
See Swim diaper audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Swim diaper have in United States?
Swim diaper has an estimated audience of 360,323 people in United States, concentrated in California and Texas.
What is the gender split and age of Swim diaper fans?
77.6% of Swim diaper fans are female, 22.4% are male, with an average age of 38.0 years.
Which brands do Swim diaper fans like most?
Swim diaper fans show strongest brand affinity for Ileana D'Cruz (154.5×), CBeebies (56.97×), and Little Giraffe (87.13×) over the country average.
Where do Swim diaper fans live in United States?
Swim diaper fans in United States are most concentrated in California (reach 38,473), Texas (reach 33,118), and Florida (reach 23,641). These three regions account for the largest share of the active audience.
What other brands do Swim diaper fans also like?
Beyond Swim diaper itself, the audience over-indexes on CBeebies (56.97×), Little Giraffe (87.13×), Citibank (8.66×), and Childbirth (5.03×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Swim diaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.