Rascasse Audience Intelligence

Babylon Audience in United States

A data profile of the people who buy, follow and care about Babylon in United States — modelled from more than twelve digital signal sources. Babylon has an estimated audience of 2,364,441 people in United States.

#182among City in United States#5796among Topic in United States#990in Travel & Leisure

The average Babylon fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Phoebe Tonkin, Obsessed (2009 film), Candice Swanepoel, with strongest over-indexing on Phoebe Tonkin (75.1× the country average).

Demographically, the Babylon audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Babylon fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Phoebe Tonkin.

Category: Travel & Leisure · Type: Topic · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Babylon profile in United States.

Audience size
2.4M
in United States
Gender
46.4%♀
53.6% male
Age
42.5
average years
Country rank
#12462
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Babylon fans

46.4% are female, 53.6% are male, average age 42.5.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Babylon audience in United States
MetricValue
Female46.4%
Male53.6%
Average age42.5
Estimated audience size2,364,441
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Babylon audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Babylon audience comes from United States.

Worldwide audience distribution share by country for Babylon
CountryShare
United States21.7%
Japan17.6%
Iraq11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Babylon audience in United States is strongest.

Fig. 05

Top regions by affinity

Babylon fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K2.03×
02Virginia~80K1.37×
03Arizona~60K1.34×
04Washington, District of Columbia~9K1.33×
05Washington~60K1.20×
06California~300K1.19×
07Alaska~6K1.17×
08Georgia~80K1.15×
09Alabama~40K1.11×
10Oregon~30K1.10×
11Maryland~40K1.09×
12Texas~200K1.06×
13Missouri~40K1.04×
14Illinois~80K1.01×
15Michigan~60K1.01×
16Hawaii~10K1.01×
17Florida~200K0.99×
18New Jersey~60K0.99×
19Tennessee~50K0.99×
20Massachusetts~50K0.99×
21Oklahoma~30K0.99×
22Pennsylvania~80K0.98×
23Colorado~40K0.98×
24Utah~20K0.97×
25Montana~6K0.97×
26South Carolina~30K0.96×
27Minnesota~30K0.96×
28Kentucky~30K0.96×
29North Carolina~70K0.95×
30Louisiana~30K0.95×
31Idaho~10K0.95×
32Connecticut~20K0.94×
33Nevada~20K0.94×
34West Virginia~10K0.94×
35New Mexico~10K0.93×
36Arkansas~20K0.92×
37New Hampshire~9K0.92×
38Ohio~70K0.91×
39Maine~8K0.91×
40Rhode Island~7K0.90×
41Vermont~4K0.90×
42Indiana~40K0.89×
43Mississippi~20K0.89×
44Kansas~20K0.86×
45Nebraska~10K0.85×
46South Dakota~5K0.84×
47Delaware~5K0.83×
48North Dakota~4K0.82×
49Wisconsin~30K0.80×
50Iowa~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Babylon, United States
0.80×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Babylon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Babylon audience
#·InterestCategoryAffinity×
01Phoebe TonkinMovies & TV75.10×
02Candice SwanepoelFashion & Accessoires19.69×
03FAO SchwarzShopping16.16×
04American HustleMovies & TV13.74×
05Michael FassbenderMovies & TV11.59×
06Pitbull (rapper)Music & Radio10.91×
07Obsessed (2009 film)Movies & TV7.80×
08Revenge (TV series)Movies & TV7.69×
09United States national football teamSports7.50×
10Michael J. FoxMovies & TV5.23×
11Sustainable energyHome & Garden3.26×
12Fox News ChannelMovies & TV2.50×
13TraditionPolitics & Society2.32×
14Nonprofit organizationPolitics & Society2.14×
15American AirlinesTravel & Leisure1.91×
16Hobby LobbyHome & Garden1.79×
17ReligionBusiness & Career1.73×
18Donald TrumpPolitics & Society1.72×
19CNNMovies & TV1.64×
20CostcoShopping1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Babylon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Babylon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.75×
IndividualismJOY2.19×
SpiritualityBALANCE1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Babylon audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Design AffinityPREMIUM0.87×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Babylon have in United States?

Babylon has an estimated audience of 2,364,441 people in United States, concentrated in California and New York.

02

What is the gender split and age of Babylon fans?

46.4% of Babylon fans are female, 53.6% are male, with an average age of 42.5 years.

03

Which brands do Babylon fans like most?

Babylon fans show strongest brand affinity for Phoebe Tonkin (75.1×), Obsessed (2009 film) (7.8×), and Candice Swanepoel (19.69×) over the country average.

04

Where do Babylon fans live in United States?

Babylon fans in United States are most concentrated in California (reach ~300K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Babylon fans also like?

Beyond Babylon itself, the audience over-indexes on Obsessed (2009 film) (7.8×), Candice Swanepoel (19.69×), FAO Schwarz (16.16×), and Donald Trump (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Babylon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Babylon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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