Babylon Audience in United States
Babylon has an estimated audience of 2,364,441 people in United States. 46.4% are female, 53.6% are male, average age 42.5. Top regions: California, New York, Texas. Top brand affinities: Historic site, Israel, Kona Grill, Fairy godmother, Jeep Wagoneer.
The average Babylon fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Historic site, Israel, Kona Grill, with strongest over-indexing on Historic site (8.74× the country average). Demographically, the Babylon audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: City
Demographics of Babylon fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 42.5 |
| Estimated audience size | 2,364,441 |
Audience persona
The typical Babylon fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 331,905 | 1.28× |
| New York | 234,321 | 1.77× |
| Texas | 231,064 | 1.14× |
| Florida | 163,643 | 1.02× |
| Georgia | 88,144 | 1.21× |
| Illinois | 83,476 | 1.06× |
| Pennsylvania | 80,391 | 1.01× |
| Virginia | 77,762 | 1.35× |
| North Carolina | 70,002 | 0.98× |
| Ohio | 68,661 | 0.94× |
| Arizona | 66,581 | 1.38× |
| Michigan | 63,873 | 1.03× |
| New Jersey | 61,068 | 1.02× |
| Washington | 59,831 | 1.26× |
| Tennessee | 47,944 | 1.01× |
| Massachusetts | 47,706 | 1.02× |
| Maryland | 46,000 | 1.13× |
| Missouri | 40,286 | 1.06× |
| Indiana | 39,362 | 0.91× |
| Colorado | 38,177 | 1.02× |
| Alabama | 36,391 | 1.1× |
| Minnesota | 33,583 | 0.99× |
| South Carolina | 32,396 | 0.91× |
| Oregon | 30,567 | 1.13× |
| Louisiana | 28,898 | 0.95× |
| Wisconsin | 28,756 | 0.81× |
| Kentucky | 28,394 | 0.96× |
| Oklahoma | 26,294 | 1× |
| Connecticut | 22,638 | 0.95× |
| Nevada | 21,855 | 0.96× |
| Utah | 20,455 | 0.97× |
| Arkansas | 17,701 | 0.91× |
| Mississippi | 16,675 | 0.86× |
| Kansas | 16,145 | 0.87× |
| Iowa | 15,431 | 0.79× |
| Idaho | 10,997 | 0.93× |
| New Mexico | 10,756 | 0.91× |
| Hawaii | 10,060 | 0.99× |
| Nebraska | 10,005 | 0.84× |
| West Virginia | 9,572 | 0.87× |
| Washington, District of Columbia | 9,557 | 1.34× |
| New Hampshire | 8,276 | 0.89× |
| Maine | 7,514 | 0.89× |
| Rhode Island | 6,552 | 0.87× |
| Montana | 5,867 | 0.89× |
| Alaska | 5,445 | 1.08× |
| Delaware | 5,195 | 0.8× |
| South Dakota | 4,046 | 0.74× |
| North Dakota | 3,598 | 0.74× |
| Vermont | 3,563 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 8.74× | Arts & Culture |
| Israel | 4.06× | Travel & Leisure |
| Kona Grill | 19.29× | Food & Beverages |
| Fairy godmother | 11.67× | Literature |
| Jeep Wagoneer | 7.85× | Cars & Mobility |
| Vocal harmony | 5.74× | Music & Radio |
| Governor of Michigan | 9.12× | Politics & Society |
| Goop | 6.19× | Internet & Social Media |
| Urban Outfitters | 2.12× | Shopping |
| Home equity | 2.21× | Home & Garden |
| headspace | 10.27× | Health |
| Mathcore | 7.13× | Music & Radio |
| Hipster | 8× | Politics & Society |
| Cherish (group) | 7.88× | Music & Radio |
| Grinch | 2.89× | Movies & TV |
| Guitarist (magazine) | 7.94× | Music & Radio |
| Google Photos | 1.61× | Technology & Electronics |
| Hibachi | 5.07× | Food & Beverages |
| Ketchum, Idaho | 18.45× | Travel & Leisure |
| Kikar HaShabbat | 10.37× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.97 |
| Individualism | JOY | 1.59 |
| Spirituality | BALANCE | 1.45 |
| Quality Awareness | PREMIUM | 1.29 |
| Tradition | CONSERVATISM | 1.24 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 17.7% |
| Iraq | 11.7% |
See Babylon audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Babylon have in United States?
Babylon has an estimated audience of 2,364,441 people in United States, concentrated in California and New York.
What is the gender split and age of Babylon fans?
46.4% of Babylon fans are female, 53.6% are male, with an average age of 42.5 years.
Which brands do Babylon fans like most?
Babylon fans show strongest brand affinity for Historic site (8.74×), Israel (4.06×), and Kona Grill (19.29×) over the country average.
Where do Babylon fans live in United States?
Babylon fans in United States are most concentrated in California (reach 331,905), New York (reach 234,321), and Texas (reach 231,064). These three regions account for the largest share of the active audience.
What other brands do Babylon fans also like?
Beyond Babylon itself, the audience over-indexes on Israel (4.06×), Kona Grill (19.29×), Fairy godmother (11.67×), and Jeep Wagoneer (7.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Babylon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.