Babylon Audience in Germany
Babylon has an estimated audience of 333,519 people in Germany. 58.7% are female, 41.3% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Corona (band), Grimma, Mühlhausen, Wok, Gil Ofarim.
The average Babylon fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Corona (band), Grimma, Mühlhausen, with strongest over-indexing on Corona (band) (17.05× the country average). Demographically, the Babylon audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: City
Demographics of Babylon fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 39.2 |
| Estimated audience size | 333,519 |
Audience persona
The typical Babylon fan in Germany is more female, around 39.2 years old, with strong Community Orientation tendencies and a notable affinity for Corona (band).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,230 | 0.98× |
| Bayern | 54,076 | 1.01× |
| Baden-Württemberg | 45,963 | 1.01× |
| Berlin | 44,970 | 3.02× |
| Niedersachsen | 27,962 | 0.86× |
| Hessen | 26,178 | 1.03× |
| Sachsen | 14,575 | 0.89× |
| Rheinland-Pfalz | 13,919 | 0.83× |
| Schleswig-Holstein | 10,998 | 0.92× |
| Brandenburg | 8,603 | 0.83× |
| Hamburg | 8,443 | 1.12× |
| Thüringen | 6,456 | 0.76× |
| Sachsen-Anhalt | 5,562 | 0.64× |
| Mecklenburg-Vorpommern | 3,924 | 0.62× |
| Saarland | 2,784 | 0.68× |
| Bremen | 2,290 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corona (band) | 17.05× | Music & Radio |
| Grimma | 43.65× | Travel & Leisure |
| Mühlhausen | 27.44× | Travel & Leisure |
| Wok | 18.73× | Food & Beverages |
| Gil Ofarim | 3.1× | Music & Radio |
| Zagreb | 9.52× | Travel & Leisure |
| Progressive rock | 3.62× | Music & Radio |
| Israel | 4.25× | Travel & Leisure |
| Škoda Kodiaq | 2.69× | Cars & Mobility |
| OpenJDK | 13.32× | |
| La rosa de Guadalupe | 20× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Gloria | 5.57× | Music & Radio |
| Urban horticulture | 1.91× | Home & Garden |
| Home Delivery | 2.45× | Food & Beverages |
| Jorge Salinas | 38.2× | Movies & TV |
| Esra Erol | 4.82× | Movies & TV |
| Natural rubber | 1.91× | Cars & Mobility |
| Glossier | 7.24× | Beauty & Wellness |
| Oracle Certification Program | 18.93× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.66 |
| Sustainability | BALANCE | 1.55 |
| Convenience Orientation | PREMIUM | 1.53 |
| Urban Lifestyle | OPEN | 1.5 |
| Indulgence | JOY | 1.33 |
| Luxury Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 17.7% |
| Iraq | 11.7% |
See Babylon audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Babylon have in Germany?
Babylon has an estimated audience of 333,519 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Babylon fans?
58.7% of Babylon fans are female, 41.3% are male, with an average age of 39.2 years.
Which brands do Babylon fans like most?
Babylon fans show strongest brand affinity for Corona (band) (17.05×), Grimma (43.65×), and Mühlhausen (27.44×) over the country average.
Where do Babylon fans live in Germany?
Babylon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,230), Bayern (reach 54,076), and Baden-Württemberg (reach 45,963). These three regions account for the largest share of the active audience.
What other brands do Babylon fans also like?
Beyond Babylon itself, the audience over-indexes on Grimma (43.65×), Mühlhausen (27.44×), Wok (18.73×), and Gil Ofarim (3.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Babylon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.