Rascasse Audience Intelligence

Babylon Audience in Germany

A data profile of the people who buy, follow and care about Babylon in Germany — modelled from more than twelve digital signal sources. Babylon has an estimated audience of 333,519 people in Germany.

#314among City in Germany#5827among Topic in Germany#1287in Travel & Leisure

The average Babylon fan in Germany is 39.2 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.

Top brand affinities include Midnight in Paris, Evan Rachel Wood, Cast Away, with strongest over-indexing on Midnight in Paris (80.45× the country average).

Demographically, the Babylon audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Babylon fan in Germany is more female, around 39.2 years old, with strong Spirituality tendencies and a notable affinity for Midnight in Paris.

Category: Travel & Leisure · Type: Topic · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Babylon profile in Germany.

Audience size
334K
in Germany
Gender
58.7%♀
41.3% male
Age
39.2
average years
Country rank
#16073
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Babylon fans

58.7% are female, 41.3% are male, average age 39.2.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Babylon audience in Germany
MetricValue
Female58.7%
Male41.3%
Average age39.2
Estimated audience size333,519
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Babylon audience in Germany
Age bracketShare%
16-1916%
20-2922%
30-3922%
40-4924%
50+16%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Babylon audience comes from Germany.

Worldwide audience distribution share by country for Babylon
CountryShare
United States21.7%
Japan17.6%
Iraq11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Babylon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Babylon fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K5.52×
02Hamburg~8K1.04×
03Hessen~20K0.95×
04Baden-Württemberg~40K0.93×
05Bayern~50K0.92×
06Schleswig-Holstein~10K0.90×
07Nordrhein-Westfalen~60K0.89×
08Brandenburg~9K0.84×
09Sachsen~10K0.83×
10Niedersachsen~30K0.80×
11Rheinland-Pfalz~10K0.78×
12Bremen~2K0.78×
13Thüringen~6K0.72×
14Saarland~3K0.68×
15Sachsen-Anhalt~5K0.62×
16Mecklenburg-Vorpommern~4K0.61×
Fig. 06

Affinity by region

Affinity by region — Babylon, Germany
0.61×1.00×5.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Babylon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Babylon audience
#·InterestCategoryAffinity×
01Scott Pilgrim vs. the WorldMovies & TV89.85×
02Evan Rachel WoodMovies & TV84.89×
03Midnight in ParisMovies & TV80.45×
04HomecomingKids & Family59.77×
05Cast AwayMovies & TV49.06×
06Tim RobbinsMovies & TV29.90×
07Eva MendesMovies & TV24.51×
08Nicholas HoultMovies & TV20.00×
09Scandal (TV series)Movies & TV20.00×
10The IntouchablesMovies & TV20.00×
11The Grand Budapest HotelMovies & TV20.00×
12American Beauty (1999 film)Movies & TV20.00×
13Cloth diaperKids & Family19.64×
14One Tree Hill (TV series)Movies & TV18.93×
15Javier BardemMovies & TV18.48×
16Good Will HuntingMovies & TV18.30×
17Charlie ChaplinMovies & TV18.21×
18Charlie SheenMovies & TV18.03×
19Moulin Rouge!Movies & TV15.15×
20Marlene DietrichMovies & TV11.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Babylon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Babylon audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.88×
Convenience OrientationPREMIUM1.73×
Urban LifestyleOPEN1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Babylon audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Pet OwnershipJOY0.71×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Babylon have in Germany?

Babylon has an estimated audience of 333,519 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Babylon fans?

58.7% of Babylon fans are female, 41.3% are male, with an average age of 39.2 years.

03

Which brands do Babylon fans like most?

Babylon fans show strongest brand affinity for Midnight in Paris (80.45×), Evan Rachel Wood (84.89×), and Cast Away (49.06×) over the country average.

04

Where do Babylon fans live in Germany?

Babylon fans in Germany are most concentrated in Berlin (reach ~80K), Nordrhein-Westfalen (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Babylon fans also like?

Beyond Babylon itself, the audience over-indexes on Evan Rachel Wood (84.89×), Cast Away (49.06×), Scott Pilgrim vs. the World (89.85×), and Nicholas Hoult (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Babylon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Babylon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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