Babylon Audience in Germany
Babylon has an estimated audience of 333,519 people in Germany. 58.7% are female, 41.3% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Midnight in Paris, Cast Away, One Tree Hill (TV series), Charlie Chaplin, Scandal (TV series).
The average Babylon fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Midnight in Paris, Cast Away, One Tree Hill (TV series), with strongest over-indexing on Midnight in Paris (77.07× the country average). Demographically, the Babylon audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: City
Demographics of Babylon fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 39.2 |
| Estimated audience size | 333,519 |
Audience persona
The typical Babylon fan in Germany is more female, around 39.2 years old, with strong Community Orientation tendencies and a notable affinity for Midnight in Paris.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,230 | 0.98× |
| Bayern | 54,076 | 1.01× |
| Baden-Württemberg | 45,963 | 1.01× |
| Berlin | 44,970 | 3.02× |
| Niedersachsen | 27,962 | 0.86× |
| Hessen | 26,178 | 1.03× |
| Sachsen | 14,575 | 0.89× |
| Rheinland-Pfalz | 13,919 | 0.83× |
| Schleswig-Holstein | 10,998 | 0.92× |
| Brandenburg | 8,603 | 0.83× |
| Hamburg | 8,443 | 1.12× |
| Thüringen | 6,456 | 0.76× |
| Sachsen-Anhalt | 5,562 | 0.64× |
| Mecklenburg-Vorpommern | 3,924 | 0.62× |
| Saarland | 2,784 | 0.68× |
| Bremen | 2,290 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Midnight in Paris | 77.07× | Movies & TV |
| Cast Away | 47.74× | Movies & TV |
| One Tree Hill (TV series) | 24.87× | Movies & TV |
| Charlie Chaplin | 18.73× | Movies & TV |
| Scandal (TV series) | 20× | Movies & TV |
| The Intouchables | 20× | Movies & TV |
| Moulin Rouge! | 16.96× | Movies & TV |
| Homecoming | 56.47× | Kids & Family |
| Cloth diaper | 15.65× | Kids & Family |
| Evan Rachel Wood | 37.33× | Movies & TV |
| American Hustle | 43.65× | Movies & TV |
| Nicholas Hoult | 13.35× | Movies & TV |
| limango | 10.64× | Shopping |
| Scott Pilgrim vs. the World | 49.3× | Movies & TV |
| Legally Blonde | 20× | Movies & TV |
| American Beauty (1999 film) | 20× | Movies & TV |
| Satire | 6.28× | Literature |
| Natural Born Killers | 32.71× | Movies & TV |
| The Grand Budapest Hotel | 18.93× | Movies & TV |
| Nathalie Emmanuel | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.66 |
| Sustainability | BALANCE | 1.55 |
| Convenience Orientation | PREMIUM | 1.53 |
| Urban Lifestyle | OPEN | 1.5 |
| Indulgence | JOY | 1.33 |
| Luxury Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 17.7% |
| Iraq | 11.7% |
See Babylon audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Babylon have in Germany?
Babylon has an estimated audience of 333,519 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Babylon fans?
58.7% of Babylon fans are female, 41.3% are male, with an average age of 39.2 years.
Which brands do Babylon fans like most?
Babylon fans show strongest brand affinity for Midnight in Paris (77.07×), Cast Away (47.74×), and One Tree Hill (TV series) (24.87×) over the country average.
Where do Babylon fans live in Germany?
Babylon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,230), Bayern (reach 54,076), and Baden-Württemberg (reach 45,963). These three regions account for the largest share of the active audience.
What other brands do Babylon fans also like?
Beyond Babylon itself, the audience over-indexes on Cast Away (47.74×), One Tree Hill (TV series) (24.87×), Charlie Chaplin (18.73×), and Scandal (TV series) (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Babylon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.