Rascasse Audience Intelligence

Little Giraffe Audience in United States

A data profile of the people who buy, follow and care about Little Giraffe in United States — modelled from more than twelve digital signal sources. Little Giraffe has an estimated audience of 265,026 people in United States.

#1729among Website / Newspaper / Magazine in United States#725in Shopping

The average Little Giraffe fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Janie and Jack, The Goonies, Swim diaper, with strongest over-indexing on Janie and Jack (108.06× the country average).

Demographically, the Little Giraffe audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Little Giraffe fan in United States is more female, around 33.5 years old, with strong Indulgence tendencies and a notable affinity for Janie and Jack.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Little Giraffe profile in United States.

Audience size
265K
in United States
Gender
73.8%♀
26.2% male
Age
33.5
average years
Country rank
#51408
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Little Giraffe

73.8% are female, 26.2% are male, average age 33.5.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Little Giraffe audience in United States
MetricValue
Female73.8%
Male26.2%
Average age33.5
Estimated audience size265,026
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Little Giraffe audience in United States
Age bracketShare%
16-1924%
20-2934%
30-3924%
40-4911%
50+7%
Fig. 04

Worldwide distribution

84.4%

of the worldwide Little Giraffe audience comes from United States.

Worldwide audience distribution share by country for Little Giraffe
CountryShare
United States84.4%
Saudi Arabia3.6%
Japan2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Little Giraffe audience in United States is strongest.

Fig. 05

Top regions by affinity

Little Giraffe fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~5K1.24×
02Montana<1K1.18×
03Washington~6K1.17×
04Colorado~5K1.16×
05Alabama~4K1.16×
06South Carolina~5K1.15×
07California~30K1.13×
08North Carolina~9K1.13×
09Alaska<1K1.13×
10Vermont<1K1.13×
11North Dakota<1K1.12×
12Massachusetts~6K1.11×
13Illinois~9K1.07×
14Connecticut~3K1.07×
15South Dakota<1K1.07×
16New York~20K1.05×
17Oregon~3K1.02×
18Oklahoma~3K1.02×
19Louisiana~3K1.01×
20Mississippi~2K1.01×
21New Hampshire~1K1.00×
22Maine<1K0.98×
23Rhode Island<1K0.98×
24Washington, District of Columbia<1K0.98×
25Delaware<1K0.98×
26Indiana~5K0.97×
27Kansas~2K0.97×
28West Virginia~1K0.97×
29Kentucky~3K0.96×
30Idaho~1K0.96×
31Nebraska~1K0.96×
32Hawaii~1K0.96×
33Tennessee~5K0.95×
34Wisconsin~4K0.95×
35Arkansas~2K0.95×
36Georgia~8K0.94×
37Utah~2K0.93×
38Michigan~6K0.92×
39Arizona~5K0.92×
40New Mexico~1K0.92×
41New Jersey~6K0.91×
42Ohio~7K0.88×
43Missouri~4K0.88×
44Iowa~2K0.88×
45Nevada~2K0.86×
46Virginia~5K0.84×
47Maryland~4K0.80×
48Florida~10K0.79×
49Pennsylvania~7K0.78×
50Texas~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Little Giraffe, United States
0.76×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Little Giraffe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Little Giraffe audience
#·InterestCategoryAffinity×
01Janie and JackShopping108.06×
02Swim diaperKids & Family87.13×
03Water birthKids & Family65.15×
04LuvsKids & Family59.93×
05The GooniesMovies & TV41.83×
06OrphanKids & Family34.88×
07PopsicleFood & Beverages18.02×
08Seth GreenMovies & TV17.03×
09american psychoMovies & TV15.05×
10Baby-led weaningTechnology & Electronics13.40×
11Baby foodKids & Family8.18×
12GrouponInternet & Social Media5.61×
13United Parcel ServiceBusiness & Career3.86×
14EtsyFashion & Accessoires3.85×
15NordstromShopping3.61×
16CVS PharmacyShopping3.41×
17IKEAHome & Garden3.05×
18WalgreensShopping2.93×
19PinterestInternet & Social Media2.37×
20Home improvementHome & Garden2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Little Giraffe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Little Giraffe audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.88×
Price SensitivityPREMIUM2.00×
Pet OwnershipJOY1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Little Giraffe audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
Risk AppetiteTHRILL0.66×
Need for SecurityCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Little Giraffe have in United States?

Little Giraffe has an estimated audience of 265,026 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Little Giraffe fans?

73.8% of Little Giraffe fans are female, 26.2% are male, with an average age of 33.5 years.

03

Which brands do Little Giraffe fans like most?

Little Giraffe fans show strongest brand affinity for Janie and Jack (108.06×), The Goonies (41.83×), and Swim diaper (87.13×) over the country average.

04

Where do Little Giraffe fans live in United States?

Little Giraffe fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Little Giraffe fans also like?

Beyond Little Giraffe itself, the audience over-indexes on The Goonies (41.83×), Swim diaper (87.13×), Luvs (59.93×), and Water birth (65.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Little Giraffe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Little Giraffe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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