Little Giraffe Audience in United States

Little Giraffe logo

Little Giraffe has an estimated audience of 264,925 people in United States. 73.8% are female, 26.2% are male, average age 33.5. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Thingiverse, Indeed.com, This Is Us (TV series), Janie and Jack.

The average Little Giraffe fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Thingiverse, Indeed.com, with strongest over-indexing on Google Maps (11.42× the country average). Demographically, the Little Giraffe audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Little Giraffe fans

Demographic split for Little Giraffe audience in United States
MetricValue
Female73.8%
Male26.2%
Average age33.5
Estimated audience size264,925

Audience persona

The typical Little Giraffe fan in United States is more female, around 33.5 years old, with strong Indulgence tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Little Giraffe in United States
RegionReachAffinity
California35,1651.21×
Texas17,3710.76×
New York16,8981.14×
Florida13,8520.77×
Illinois10,5481.2×
North Carolina10,2631.29×
Georgia7,6050.93×
Ohio7,2150.88×
Washington7,0921.33×
Massachusetts6,2651.2×
Pennsylvania6,1650.69×
Michigan6,1050.88×
New Jersey5,8760.87×
Colorado5,6381.35×
Minnesota5,3191.4×
South Carolina5,1981.3×
Alabama5,0021.35×
Arizona4,9310.91×
Tennessee4,9000.92×
Indiana4,4150.91×
Virginia4,2210.65×
Louisiana3,5571.04×
Wisconsin3,5130.88×
Oregon3,3861.11×
Kentucky3,3481.01×
Connecticut3,2841.24×
Missouri3,2700.77×
Oklahoma3,1061.06×
Maryland2,5630.56×
Mississippi2,2131.01×
Arkansas1,8910.87×
Kansas1,8820.9×
Utah1,6000.67×
Nevada1,4620.57×
Montana1,2231.66×
Iowa1,1090.51×
New Hampshire1,1001.05×
Idaho1,0380.78×
Nebraska1,0210.77×
Hawaii8680.76×
West Virginia8430.68×
Alaska8421.48×
Washington, District of Columbia7951×
North Dakota7641.4×
Maine7260.77×
South Dakota7241.18×
Wyoming6821.74×
New Mexico6770.51×
Rhode Island6710.8×
Vermont6601.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Little Giraffe audience
BrandAffinityCategory
Google Maps11.42×Internet & Social Media
Thingiverse37.19×Arts & Culture
Indeed.com8.47×Business & Career
This Is Us (TV series)29.82×Movies & TV
Janie and Jack34.52×Shopping
Scrubs (TV series)42.36×Movies & TV
Margot Robbie12.39×Movies & TV
Swim diaper63.51×Kids & Family
Baby food8.34×Kids & Family
Chloë Grace Moretz24.8×Movies & TV
Enterprise Rent-A-Car7.06×Cars & Mobility
Google News6.68×News
Planet Fitness4.5×Sports
Luvs50.84×Kids & Family
Bachelor of Business Administration40.2×Business & Career
american psycho18.74×Movies & TV
Water birth51.76×Kids & Family
Smashburger27.03×Food & Beverages
Alexandra Daddario10.2×Movies & TV
Cameron Diaz12.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Little Giraffe audience
TraitClusterScore
IndulgenceJOY1.74
Pet OwnershipJOY1.68
CreativityOPEN1.49
DIY MentalityTHRILL1.49
Price SensitivityPREMIUM1.49
Luxury OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Little Giraffe
CountryShare
United States84.4%
Saudi Arabia3.6%
Japan2.7%

See Little Giraffe audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Little Giraffe have in United States?

Little Giraffe has an estimated audience of 264,925 people in United States, concentrated in California and Texas.

What is the gender split and age of Little Giraffe fans?

73.8% of Little Giraffe fans are female, 26.2% are male, with an average age of 33.5 years.

Which brands do Little Giraffe fans like most?

Little Giraffe fans show strongest brand affinity for Google Maps (11.42×), Thingiverse (37.19×), and Indeed.com (8.47×) over the country average.

Where do Little Giraffe fans live in United States?

Little Giraffe fans in United States are most concentrated in California (reach 35,165), Texas (reach 17,371), and New York (reach 16,898). These three regions account for the largest share of the active audience.

What other brands do Little Giraffe fans also like?

Beyond Little Giraffe itself, the audience over-indexes on Thingiverse (37.19×), Indeed.com (8.47×), This Is Us (TV series) (29.82×), and Janie and Jack (34.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Little Giraffe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.