Rascasse Audience Intelligence

Where the Wild Things Are (film) Audience in United States

A data profile of the people who buy, follow and care about Where the Wild Things Are (film) in United States — modelled from more than twelve digital signal sources. Where the Wild Things Are (film) has an estimated audience of 1,262,018 people in United States.

#9among Fantasy in United States#1423among Movie / TV Show / Series in United States#3460in Movies & TV

The average Where the Wild Things Are (film) fan in United States is 32.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Love Actually, Midnight in Paris, Moonrise Kingdom, with strongest over-indexing on Love Actually (52.27× the country average).

Demographically, the Where the Wild Things Are (film) audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Where the Wild Things Are (film) fan in United States is more female, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Love Actually.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Where the Wild Things Are (film) profile in United States.

Audience size
1.3M
in United States
Gender
55.7%♀
44.3% male
Age
32.3
average years
Country rank
#20125
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Where the Wild Things Are (film) viewers

55.7% are female, 44.3% are male, average age 32.3.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Where the Wild Things Are (film) audience in United States
MetricValue
Female55.7%
Male44.3%
Average age32.3
Estimated audience size1,262,018
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Where the Wild Things Are (film) audience in United States
Age bracketShare%
16-1947%
20-2915%
30-3911%
40-4913%
50+14%
Fig. 04

Worldwide distribution

59.2%

of the worldwide Where the Wild Things Are (film) audience comes from United States.

Worldwide audience distribution share by country for Where the Wild Things Are (film)
CountryShare
United States59.2%
Australia8.0%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Where the Wild Things Are (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Where the Wild Things Are (film) fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~40K1.58×
02Utah~20K1.22×
03New Mexico~9K1.21×
04Oregon~20K1.17×
05Hawaii~7K1.17×
06California~200K1.16×
07Alaska~4K1.16×
08Vermont~3K1.15×
09Arizona~30K1.13×
10Idaho~8K1.10×
11Montana~4K1.10×
12Washington~30K1.09×
13Maine~5K1.08×
14Oklahoma~20K1.06×
15West Virginia~7K1.06×
16New Hampshire~6K1.04×
17Texas~100K1.03×
18Kentucky~20K1.01×
19Pennsylvania~50K0.99×
20Missouri~20K0.99×
21Nevada~10K0.99×
22Arkansas~10K0.99×
23Rhode Island~4K0.99×
24Connecticut~10K0.98×
25Iowa~10K0.98×
26Tennessee~30K0.97×
27Massachusetts~30K0.97×
28Minnesota~20K0.97×
29Kansas~10K0.97×
30North Dakota~3K0.95×
31New York~80K0.94×
32Ohio~40K0.94×
33North Carolina~40K0.94×
34Indiana~20K0.94×
35Nebraska~7K0.94×
36South Carolina~20K0.93×
37Alabama~20K0.93×
38Illinois~40K0.92×
39Michigan~30K0.92×
40Georgia~40K0.91×
41Louisiana~20K0.90×
42South Dakota~3K0.90×
43Virginia~30K0.89×
44Wisconsin~20K0.89×
45Mississippi~10K0.86×
46Maryland~20K0.85×
47Washington, District of Columbia~4K0.82×
48Delaware~3K0.82×
49Florida~80K0.81×
50New Jersey~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Where the Wild Things Are (film), United States
0.80×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Where the Wild Things Are (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Where the Wild Things Are (film) audience
#·InterestCategoryAffinity×
01Midnight in ParisMovies & TV100.43×
02Moonrise KingdomMovies & TV85.94×
03Love ActuallyMovies & TV52.27×
04Nick CaveMusic & Radio43.98×
05Emmylou HarrisMusic & Radio38.89×
06Polly PocketKids & Family38.56×
07Little Miss SunshineMovies & TV38.22×
08JumanjiMovies & TV31.73×
09Beard oilBeauty & Wellness29.14×
10ICarlyMovies & TV22.59×
11Kate BushMusic & Radio22.25×
12The Goldbergs (TV series)Movies & TV21.07×
13Desperate HousewivesMovies & TV20.00×
14Westworld (TV series)Movies & TV20.00×
15Hannibal (TV series)Movies & TV20.00×
16James CameronMovies & TV18.96×
17The HolidayMovies & TV17.47×
18Gossip GirlMovies & TV14.93×
19Stitch!Movies & TV13.94×
20Sex and the CityMovies & TV7.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Where the Wild Things Are (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Where the Wild Things Are (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.87×
SustainabilityBALANCE1.86×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Where the Wild Things Are (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Healthy LifestyleBALANCE0.82×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Where the Wild Things Are (film) have in United States?

Where the Wild Things Are (film) has an estimated audience of 1,262,018 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Where the Wild Things Are (film) viewers?

55.7% of Where the Wild Things Are (film) fans are female, 44.3% are male, with an average age of 32.3 years.

03

Which brands do Where the Wild Things Are (film) fans like most?

Where the Wild Things Are (film) fans show strongest brand affinity for Love Actually (52.27×), Midnight in Paris (100.43×), and Moonrise Kingdom (85.94×) over the country average.

04

Where do Where the Wild Things Are (film) fans live in United States?

Where the Wild Things Are (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Where the Wild Things Are (film) fans also like?

Beyond Where the Wild Things Are (film) itself, the audience over-indexes on Midnight in Paris (100.43×), Moonrise Kingdom (85.94×), Jumanji (31.73×), and Little Miss Sunshine (38.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Where the Wild Things Are (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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