Where the Wild Things Are (film) Audience in United States

Where the Wild Things Are (film) has an estimated audience of 1,424,569 people in United States. 55.7% are female, 44.3% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Polly Pocket, Love Actually, Midnight in Paris, The Holiday, Moonrise Kingdom.

The average Where the Wild Things Are (film) fan in United States is 32.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Polly Pocket, Love Actually, Midnight in Paris, with strongest over-indexing on Polly Pocket (60.09× the country average). Demographically, the Where the Wild Things Are (film) audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

Demographics of Where the Wild Things Are (film) fans

Demographic split for Where the Wild Things Are (film) audience in United States
MetricValue
Female55.7%
Male44.3%
Average age32.3
Estimated audience size1,424,569

Audience persona

The typical Where the Wild Things Are (film) fan in United States is more female, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Polly Pocket.

Top regions in United States

Top regions ranked by reach for Where the Wild Things Are (film) in United States
RegionReachAffinity
California202,7661.29×
Texas137,4121.12×
Florida78,9400.82×
New York77,4850.97×
Pennsylvania47,4620.99×
Illinois45,4190.96×
Colorado41,2491.84×
North Carolina41,1040.96×
Ohio40,7680.93×
Georgia40,6640.93×
Michigan34,2150.92×
Arizona34,1041.17×
Washington32,1441.12×
Virginia31,0190.89×
New Jersey29,4490.81×
Tennessee28,1710.99×
Massachusetts26,9360.96×
Indiana24,4870.94×
Missouri22,6490.99×
Maryland20,5440.84×
Minnesota19,9280.98×
Oregon19,8291.21×
South Carolina19,5580.91×
Wisconsin19,1990.9×
Alabama17,9250.9×
Kentucky17,5060.98×
Oklahoma16,7771.06×
Louisiana16,2290.88×
Utah15,3931.21×
Nevada14,3041.04×
Connecticut13,7590.96×
Iowa11,4100.97×
Arkansas11,2910.96×
Kansas10,8180.96×
Mississippi9,3350.8×
New Mexico8,5371.2×
Idaho7,6611.07×
Hawaii7,6341.25×
West Virginia6,5910.99×
Nebraska6,4770.91×
New Hampshire5,4940.98×
Maine5,2831.04×
Montana4,2151.07×
Rhode Island4,1850.92×
Washington, District of Columbia3,4480.81×
Alaska3,2251.06×
Delaware2,9620.75×
South Dakota2,7000.82×
Vermont2,6991.08×
North Dakota2,5400.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Where the Wild Things Are (film) audience
BrandAffinityCategory
Polly Pocket60.09×Kids & Family
Love Actually31.73×Movies & TV
Midnight in Paris64.72×Movies & TV
The Holiday18.79×Movies & TV
Moonrise Kingdom49.36×Movies & TV
Beard oil29.56×Beauty & Wellness
Jumanji20.48×Movies & TV
Nick Cave42.18×Music & Radio
Westworld (TV series)20×Movies & TV
Stitch!10.6×Movies & TV
Sex and the City6.58×Movies & TV
ICarly20.83×Movies & TV
Little Miss Sunshine24.16×Movies & TV
Kia Sportage20×Cars & Mobility
Emmylou Harris32.96×Music & Radio
Kate Bush22.42×Music & Radio
Desperate Housewives13.06×Movies & TV
Gossip Girl11.59×Movies & TV
Hannibal (TV series)17.12×Movies & TV
Planet Fitness2.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Where the Wild Things Are (film) audience
TraitClusterScore
PatriotismCONSERVATISM1.91
SustainabilityBALANCE1.49
Early Adopter MentalityPOWER1.32
Design AffinityPREMIUM1.26
ExtroversionTHRILL1.25
TraditionCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Where the Wild Things Are (film)
CountryShare
United States61.1%
Australia8.0%
United Kingdom6.5%

See Where the Wild Things Are (film) audiences in other countries

More Fantasy audiences in United States

Frequently asked questions

How many fans does Where the Wild Things Are (film) have in United States?

Where the Wild Things Are (film) has an estimated audience of 1,424,569 people in United States, concentrated in California and Texas.

What is the gender split and age of Where the Wild Things Are (film) fans?

55.7% of Where the Wild Things Are (film) fans are female, 44.3% are male, with an average age of 32.3 years.

Which brands do Where the Wild Things Are (film) fans like most?

Where the Wild Things Are (film) fans show strongest brand affinity for Polly Pocket (60.09×), Love Actually (31.73×), and Midnight in Paris (64.72×) over the country average.

Where do Where the Wild Things Are (film) fans live in United States?

Where the Wild Things Are (film) fans in United States are most concentrated in California (reach 202,766), Texas (reach 137,412), and Florida (reach 78,940). These three regions account for the largest share of the active audience.

What other brands do Where the Wild Things Are (film) fans also like?

Beyond Where the Wild Things Are (film) itself, the audience over-indexes on Love Actually (31.73×), Midnight in Paris (64.72×), The Holiday (18.79×), and Moonrise Kingdom (49.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Where the Wild Things Are (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.