Top 12 Diapers in United States
This curated ranking covers the 12 largest diapers in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Luvs, Genki and Huggies Pull-Ups lead the list with a combined estimated audience of 786,807 people. Across all 12 entries the average audience size is 71,308, and the largest, Luvs, reaches around 448,871 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each diapers, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Luvs |
448,871 | 17.1% | Diapers | Kids & Family |
| 2 |  Genki |
226,992 | 20.0% | Diapers | Kids & Family |
| 3 |  Huggies Pull-Ups |
110,944 | 20.3% | Diapers | Kids & Family |
| 4 |  Pampers |
21,488 | 0.1% | Diapers | Kids & Family |
| 5 |  Huggies |
21,113 | 0.3% | Diapers | Kids & Family |
| 6 |  Whoopee |
19,551 | 7.3% | Diapers | Kids & Family |
| 7 |  Didi & Friends |
2,662 | 0.5% | Diapers | Kids & Family |
| 8 |  BabyLove |
2,365 | 0.3% | Diapers | Kids & Family |
| 9 |  itti bitti |
1,308 | 21.4% | Diapers | Kids & Family |
| 10 |  Babyjoy Diapers |
230 | 0.2% | Diapers | Kids & Family |
| 11 |  PetPet Malaysia |
119 | 17.4% | Diapers | Kids & Family |
| 12 |  GDiaper |
62 | 1.0% | Diapers | Kids & Family |
Frequently asked questions
How is this Top 12 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each diapers by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest diapers in United States?
Luvs currently leads with an estimated audience of 448,871 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.