Soledum Audience in Germany
Soledum has an estimated audience of 273,742 people in Germany. 61.5% are female, 38.5% are male, average age 41.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Kieser Training, Artistic inspiration, Women's empowerment, Stradivarius, Israel.
The average Soledum fan in Germany is 41.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Kieser Training, Artistic inspiration, Women's empowerment, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the Soledum audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Soledum fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 41.4 |
| Estimated audience size | 273,742 |
Audience persona
The typical Soledum fan in Germany is more female, around 41.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 67,109 | 1.53× |
| Nordrhein-Westfalen | 65,713 | 1.1× |
| Baden-Württemberg | 38,176 | 1.02× |
| Niedersachsen | 25,743 | 0.97× |
| Hessen | 19,330 | 0.93× |
| Rheinland-Pfalz | 14,023 | 1.02× |
| Berlin | 13,416 | 1.1× |
| Sachsen | 13,005 | 0.97× |
| Schleswig-Holstein | 9,922 | 1.01× |
| Brandenburg | 7,854 | 0.92× |
| Thüringen | 6,713 | 0.96× |
| Sachsen-Anhalt | 6,442 | 0.91× |
| Hamburg | 6,232 | 1.01× |
| Mecklenburg-Vorpommern | 4,598 | 0.88× |
| Saarland | 3,328 | 0.99× |
| Bremen | 1,618 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| Artistic inspiration | 2.87× | Arts & Culture |
| Women's empowerment | 6.49× | Politics & Society |
| Stradivarius | 1.68× | Shopping |
| Israel | 1.55× | Travel & Leisure |
| Volvo V60 | 3.29× | Cars & Mobility |
| Home Delivery | 1.92× | Food & Beverages |
| Corfu (regional unit) | 2.07× | Travel & Leisure |
| Brunello Cucinelli | 2.51× | Fashion & Accessoires |
| Hückelhoven | 3.99× | Travel & Leisure |
| Zagreb | 1.89× | Travel & Leisure |
| Theocracy | 4.9× | Music & Radio |
| Coworking | 1.75× | Business & Career |
| The Hunt (2012 film) | 1.74× | Movies & TV |
| Esra Erol | 2.02× | Movies & TV |
| Glashütte | 1.57× | Travel & Leisure |
| Huck (magazine) | 3.46× | Internet & Social Media |
| Jessica Rabbit | 1.92× | Movies & TV |
| Celtic mythology | 1.87× | Arts & Culture |
| The Equalizer | 1.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.41 |
| Indulgence | JOY | 1.24 |
| Tradition | CONSERVATISM | 1.2 |
| Sports Activity | POWER | 1.17 |
| Mindfulness | BALANCE | 1.14 |
| Family Orientation | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.5% |
| Poland | 5.3% |
| Austria | 3.2% |
See Soledum audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Soledum have in Germany?
Soledum has an estimated audience of 273,742 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Soledum fans?
61.5% of Soledum fans are female, 38.5% are male, with an average age of 41.4 years.
Which brands do Soledum fans like most?
Soledum fans show strongest brand affinity for Kieser Training (14.62×), Artistic inspiration (2.87×), and Women's empowerment (6.49×) over the country average.
Where do Soledum fans live in Germany?
Soledum fans in Germany are most concentrated in Bayern (reach 67,109), Nordrhein-Westfalen (reach 65,713), and Baden-Württemberg (reach 38,176). These three regions account for the largest share of the active audience.
What other brands do Soledum fans also like?
Beyond Soledum itself, the audience over-indexes on Artistic inspiration (2.87×), Women's empowerment (6.49×), Stradivarius (1.68×), and Israel (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soledum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.