Rascasse Audience Intelligence

Soledum Target Market in Germany

A data profile of the people who buy, follow and care about Soledum in Germany — modelled from more than twelve digital signal sources. Soledum has an estimated audience of 290,255 people in Germany.

#2264among Brand in Germany#512in Health

The average Soledum fan in Germany is 42.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Breathing, Veterinary medicine, Barbara d'Urso, with strongest over-indexing on Breathing (19.44× the country average).

Demographically, the Soledum audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Soledum fan in Germany is more female, around 42.8 years old, with strong Spirituality tendencies and a notable affinity for Breathing.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soledum profile in Germany.

Audience size
290K
in Germany
Gender
63.4%♀
36.6% male
Age
42.8
average years
Country rank
#17748
Brand in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Soledum

63.4% are female, 36.6% are male, average age 42.8.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Soledum audience in Germany
MetricValue
Female63.4%
Male36.6%
Average age42.8
Estimated audience size290,255
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Soledum audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4925%
50+27%
Fig. 04

Worldwide distribution

83.9%

of the worldwide Soledum audience comes from Germany.

Worldwide audience distribution share by country for Soledum
CountryShare
Germany83.9%
Poland5.3%
Austria3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soledum audience in Germany is strongest.

Fig. 05

Top regions by affinity

Soledum customers by region in Germany
#RegionReachAffinity×
01Bayern~70K1.47×
02Nordrhein-Westfalen~70K1.07×
03Berlin~10K1.03×
04Saarland~4K1.03×
05Schleswig-Holstein~10K1.02×
06Rheinland-Pfalz~10K1.01×
07Baden-Württemberg~40K1.00×
08Hamburg~7K1.00×
09Sachsen~10K0.99×
10Thüringen~7K0.99×
11Niedersachsen~30K0.96×
12Sachsen-Anhalt~7K0.96×
13Brandenburg~9K0.95×
14Hessen~20K0.91×
15Mecklenburg-Vorpommern~5K0.91×
16Bremen~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Soledum, Germany
0.78×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soledum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soledum audience
#·InterestCategoryAffinity×
01Barbara d'UrsoMusic & Radio32.64×
02BreathingHealth19.44×
03SuitcaseFashion & Accessoires10.21×
04Air purifierHome & Garden8.97×
05Aloe veraHealth7.38×
06LuckHealth6.26×
07Lena Meyer-LandrutMusic & Radio4.43×
08Veterinary medicineBusiness & Career4.35×
09Electric bicycleCars & Mobility3.83×
10NeuroscienceBusiness & Career3.32×
11Self-confidenceHealth2.75×
12Vacuum cleanerHome & Garden2.61×
13MedicineBusiness & Career2.48×
14Markus LanzMovies & TV2.23×
15NatureHome & Garden2.06×
16VacationsTravel & Leisure1.85×
17PodcastMusic & Radio1.80×
18Netto Marken-DiscountShopping1.66×
19FamilyKids & Family1.58×
20TagesschauMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soledum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soledum audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.56×
Healthy LifestyleBALANCE1.49×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soledum audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Price SensitivityPREMIUM0.87×
Design AffinityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Soledum's target market in Germany?

Soledum's target market in Germany covers an estimated 290,255 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Soledum customers?

63.4% of the Soledum audience are female, 36.6% are male, with an average age of 42.8 years.

03

Which brands do Soledum fans like most?

Soledum fans show strongest brand affinity for Breathing (19.44×), Veterinary medicine (4.35×), and Barbara d'Urso (32.64×) over the country average.

04

Where do Soledum fans live in Germany?

Soledum fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Soledum fans also like?

Beyond Soledum itself, the audience over-indexes on Veterinary medicine (4.35×), Barbara d'Urso (32.64×), Lena Meyer-Landrut (4.43×), and Nature (2.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Soledum audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Soledum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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