Gold standard (test) Audience in United States

Gold standard (test) has an estimated audience of 336,680 people in United States. 48.4% are female, 51.6% are male, average age 47.8. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Aloe vera, Indeed.com, CarGurus.

The average Gold standard (test) fan in United States is 47.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Aloe vera, with strongest over-indexing on Capital One (6.54× the country average). Demographically, the Gold standard (test) audience skews balanced with an average age of 47.8, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Gold standard (test) fans

Demographic split for Gold standard (test) audience in United States
MetricValue
Female48.4%
Male51.6%
Average age47.8
Estimated audience size336,680

Audience persona

The typical Gold standard (test) fan in United States is balanced, around 47.8 years old, with strong Sustainability tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Gold standard (test) in United States
RegionReachAffinity
California41,3001.12×
Texas29,5821.02×
Florida25,8511.13×
New York21,7281.15×
Pennsylvania12,7351.12×
Illinois12,1791.09×
New Jersey10,8091.26×
North Carolina10,0540.99×
Ohio9,3630.9×
Georgia9,3100.9×
Michigan8,7951×
Virginia8,5211.04×
Massachusetts8,4331.27×
Washington7,4271.1×
Oklahoma7,3371.96×
Tennessee7,2781.08×
Arizona7,1161.04×
Indiana6,0760.99×
Maryland5,8741.01×
Missouri5,2690.97×
Colorado5,2160.98×
Wisconsin4,7790.94×
Minnesota4,7010.97×
Alabama4,2680.91×
Oregon4,2291.1×
South Carolina3,9210.77×
Utah3,6031.19×
Kentucky3,5990.85×
Connecticut3,5621.05×
Louisiana3,5530.82×
Iowa3,0731.11×
Nevada2,9260.9×
Arkansas2,6310.95×
Mississippi2,3360.84×
Kansas2,2720.86×
Washington, District of Columbia1,6241.6×
Idaho1,5680.93×
Nebraska1,5350.91×
New Hampshire1,4231.07×
West Virginia1,3520.86×
New Mexico1,3200.78×
Hawaii1,2460.86×
Maine9790.81×
Rhode Island8800.82×
Montana8060.86×
Alaska7581.05×
Delaware6830.74×
North Dakota6070.88×
South Dakota5730.74×
Vermont5370.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gold standard (test) audience
BrandAffinityCategory
Capital One6.54×Business & Career
Google Maps5.78×Internet & Social Media
Aloe vera30.36×Health
Indeed.com5.44×Business & Career
CarGurus6.07×Cars & Mobility
Kia Sportage20×Cars & Mobility
Enterprise Rent-A-Car5.65×Cars & Mobility
Autism Awareness8.22×Health
Diabetes mellitus awareness5.7×Health
Google News4.93×News
Circle K5.78×Shopping
DeviantArt5.18×Internet & Social Media
Singer-songwriter2.85×Music & Radio
Honda HR-V17.7×Cars & Mobility
AccuWeather4.3×Home & Garden
Khan Academy5.4×Business & Career
Microblogging5.75×Technology & Electronics
United States Postal Service2.44×Business & Career
Orange Julius20×Food & Beverages
ICloud5.54×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gold standard (test) audience
TraitClusterScore
SustainabilityBALANCE2.01
Quality AwarenessPREMIUM1.58
Family OrientationCONSERVATISM1.46
TravellingTHRILL1.44
Early Adopter MentalityPOWER1.36
Design AffinityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Gold standard (test)
CountryShare
United States31.7%
Canada11.7%
United Kingdom11.1%

See Gold standard (test) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Gold standard (test) have in United States?

Gold standard (test) has an estimated audience of 336,680 people in United States, concentrated in California and Texas.

What is the gender split and age of Gold standard (test) fans?

48.4% of Gold standard (test) fans are female, 51.6% are male, with an average age of 47.8 years.

Which brands do Gold standard (test) fans like most?

Gold standard (test) fans show strongest brand affinity for Capital One (6.54×), Google Maps (5.78×), and Aloe vera (30.36×) over the country average.

Where do Gold standard (test) fans live in United States?

Gold standard (test) fans in United States are most concentrated in California (reach 41,300), Texas (reach 29,582), and Florida (reach 25,851). These three regions account for the largest share of the active audience.

What other brands do Gold standard (test) fans also like?

Beyond Gold standard (test) itself, the audience over-indexes on Google Maps (5.78×), Aloe vera (30.36×), Indeed.com (5.44×), and CarGurus (6.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gold standard (test). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.