Rascasse Audience Intelligence

Gold standard (test) Audience in United States

A data profile of the people who buy, follow and care about Gold standard (test) in United States — modelled from more than twelve digital signal sources. Gold standard (test) has an estimated audience of 336,680 people in United States.

#13007among Topic in United States#2791in Business & Career

The average Gold standard (test) fan in United States is 47.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Aloe vera, Renewable energy, with strongest over-indexing on Sustainable energy (11.9× the country average).

Demographically, the Gold standard (test) audience skews balanced with an average age of 47.8, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gold standard (test) fan in United States is balanced, around 47.8 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gold standard (test) profile in United States.

Audience size
337K
in United States
Gender
48.4%♀
51.6% male
Age
47.8
average years
Country rank
#45540
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gold standard (test) fans

48.4% are female, 51.6% are male, average age 47.8.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Gold standard (test) audience in United States
MetricValue
Female48.4%
Male51.6%
Average age47.8
Estimated audience size336,680
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Gold standard (test) audience in United States
Age bracketShare%
16-194%
20-2911%
30-3917%
40-4928%
50+40%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Gold standard (test) audience comes from United States.

Worldwide audience distribution share by country for Gold standard (test)
CountryShare
United States31.5%
Canada12.0%
United Kingdom11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gold standard (test) audience in United States is strongest.

Fig. 05

Top regions by affinity

Gold standard (test) fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K2.48×
02Oklahoma~6K1.72×
03Washington, District of Columbia~1K1.41×
04New Jersey~10K1.22×
05Massachusetts~8K1.18×
06Utah~3K1.12×
07Iowa~3K1.09×
08Pennsylvania~10K1.08×
09California~40K1.07×
10Florida~20K1.07×
11New York~20K1.06×
12Alaska<1K1.05×
13Tennessee~7K1.04×
14Connecticut~4K1.04×
15New Hampshire~1K1.04×
16Oregon~4K1.03×
17Missouri~6K1.02×
18Arizona~7K1.01×
19North Dakota<1K1.01×
20Illinois~10K1.00×
21Louisiana~4K1.00×
22Texas~30K0.99×
23Indiana~6K0.99×
24Michigan~9K0.98×
25Vermont<1K0.98×
26Maryland~6K0.97×
27Virginia~8K0.96×
28Minnesota~5K0.96×
29Alabama~4K0.96×
30North Carolina~10K0.95×
31Wisconsin~5K0.95×
32Nebraska~2K0.95×
33Montana<1K0.95×
34Arkansas~3K0.94×
35Colorado~5K0.93×
36Idaho~2K0.93×
37Mississippi~3K0.92×
38West Virginia~1K0.92×
39Hawaii~1K0.92×
40Kansas~2K0.91×
41South Dakota<1K0.91×
42Nevada~3K0.90×
43Maine~1K0.89×
44Rhode Island<1K0.89×
45Ohio~9K0.87×
46Georgia~9K0.86×
47Kentucky~4K0.86×
48Delaware<1K0.86×
49New Mexico~1K0.85×
50South Carolina~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Gold standard (test), United States
0.80×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gold standard (test) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gold standard (test) audience
#·InterestCategoryAffinity×
01Aloe veraHealth33.33×
02Food intoleranceFood & Beverages20.84×
03Sustainable energyHome & Garden11.90×
04ExxonMobilCars & Mobility10.74×
05AcupunctureHealth8.63×
06Renewable energyBusiness & Career7.42×
07First class travelTravel & Leisure5.48×
08FedExBusiness & Career5.09×
09Online bankingBusiness & Career4.70×
10LinkedInInternet & Social Media4.58×
11QVCMovies & TV4.36×
12Home automationTechnology & Electronics4.24×
13InnovationBusiness & Career4.03×
14Mortgage loansBusiness & Career3.97×
15Solar energyHome & Garden3.80×
16Vehicle insuranceCars & Mobility3.44×
17Organic foodFood & Beverages2.73×
18AirbnbTravel & Leisure2.69×
19PinterestInternet & Social Media2.21×
20FurnitureHome & Garden1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gold standard (test) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gold standard (test) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.40×
Family OrientationCONSERVATISM2.54×
Quality AwarenessPREMIUM2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gold standard (test) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
DIY MentalityTHRILL0.90×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gold standard (test) have in United States?

Gold standard (test) has an estimated audience of 336,680 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gold standard (test) fans?

48.4% of Gold standard (test) fans are female, 51.6% are male, with an average age of 47.8 years.

03

Which brands do Gold standard (test) fans like most?

Gold standard (test) fans show strongest brand affinity for Sustainable energy (11.9×), Aloe vera (33.33×), and Renewable energy (7.42×) over the country average.

04

Where do Gold standard (test) fans live in United States?

Gold standard (test) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Gold standard (test) fans also like?

Beyond Gold standard (test) itself, the audience over-indexes on Aloe vera (33.33×), Renewable energy (7.42×), FedEx (5.09×), and Mortgage loans (3.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Gold standard (test) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gold standard (test). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →