Rascasse Audience Intelligence

Chicago blues Audience in United States

A data profile of the people who buy, follow and care about Chicago blues in United States — modelled from more than twelve digital signal sources. Chicago blues has an estimated audience of 5,694,596 people in United States.

#145among Musical genre in United States#3472among Topic in United States#504in Music & Radio

The average Chicago blues fan in United States is 46.4 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Ray Charles, Berlin Wall, Scorpions (band), with strongest over-indexing on Ray Charles (13.63× the country average).

Demographically, the Chicago blues audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago blues fan in United States is more male, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Ray Charles.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago blues profile in United States.

Audience size
5.7M
in United States
Gender
40.5%♀
59.5% male
Age
46.4
average years
Country rank
#5955
Topic in United States
Fig. 01

Search interest · 12-month trend

+94%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago blues fans

40.5% are female, 59.5% are male, average age 46.4.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Chicago blues audience in United States
MetricValue
Female40.5%
Male59.5%
Average age46.4
Estimated audience size5,694,596
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Chicago blues audience in United States
Age bracketShare%
16-1911%
20-2910%
30-3914%
40-4925%
50+41%
Fig. 04

Worldwide distribution

33.4%

of the worldwide Chicago blues audience comes from United States.

Worldwide audience distribution share by country for Chicago blues
CountryShare
United States33.4%
United Kingdom6.7%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago blues audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago blues fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~1M6.20×
02Michigan~300K2.04×
03Wisconsin~100K1.17×
04Louisiana~90K1.17×
05Alaska~10K1.17×
06Vermont~10K1.15×
07Ohio~200K1.14×
08Colorado~100K1.11×
09Mississippi~50K1.10×
10North Dakota~10K1.09×
11South Dakota~10K1.07×
12Montana~20K1.03×
13Arkansas~50K1.00×
14Washington, District of Columbia~20K1.00×
15Delaware~20K1.00×
16Tennessee~100K0.99×
17Indiana~100K0.99×
18Nebraska~30K0.99×
19Rhode Island~20K0.99×
20Maine~20K0.98×
21West Virginia~30K0.96×
22New Hampshire~20K0.96×
23Alabama~80K0.95×
24Hawaii~20K0.95×
25Missouri~90K0.94×
26Kansas~40K0.94×
27Idaho~30K0.94×
28Arizona~100K0.93×
29New Mexico~30K0.93×
30Iowa~40K0.92×
31Kentucky~60K0.90×
32Oklahoma~60K0.90×
33Georgia~200K0.89×
34Minnesota~70K0.88×
35Oregon~60K0.87×
36South Carolina~70K0.86×
37Nevada~50K0.86×
38Utah~40K0.86×
39Massachusetts~100K0.85×
40Connecticut~50K0.85×
41Maryland~80K0.84×
42Washington~90K0.81×
43Virginia~100K0.78×
44Texas~400K0.77×
45Florida~300K0.75×
46North Carolina~100K0.74×
47Pennsylvania~100K0.73×
48California~500K0.72×
49New York~200K0.72×
50New Jersey~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Chicago blues, United States
0.72×1.00×6.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago blues audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago blues audience
#·InterestCategoryAffinity×
01Ray CharlesMusic & Radio13.63×
02Berlin WallTravel & Leisure10.16×
03Scorpions (band)Music & Radio8.31×
04Keith RichardsMusic & Radio8.26×
05Yoko OnoMusic & Radio7.53×
06Robert PlantMusic & Radio7.29×
07ImprovisationMusic & Radio5.63×
08Scarface (1983 film)Movies & TV4.93×
09BritpopMusic & Radio4.30×
10Paul McCartneyMusic & Radio4.26×
11RockabillyFashion & Accessoires3.72×
12Folk musicMusic & Radio3.57×
13Fine-art photographyTechnology & Electronics3.43×
14Travel photographyTechnology & Electronics2.71×
15LivemusicMusic & Radio2.33×
16TicketmasterTravel & Leisure2.24×
17Vintage clothingFashion & Accessoires2.21×
18Michael JacksonMusic & Radio2.02×
19Blues musicMusic & Radio1.74×
20ConcertsMusic & Radio1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago blues audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago blues audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.37×
TraditionCONSERVATISM2.00×
Community OrientationOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago blues audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
CreativityOPEN0.82×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago blues have in United States?

Chicago blues has an estimated audience of 5,694,596 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Chicago blues fans?

40.5% of Chicago blues fans are female, 59.5% are male, with an average age of 46.4 years.

03

Which brands do Chicago blues fans like most?

Chicago blues fans show strongest brand affinity for Ray Charles (13.63×), Berlin Wall (10.16×), and Scorpions (band) (8.31×) over the country average.

04

Where do Chicago blues fans live in United States?

Chicago blues fans in United States are most concentrated in Illinois (reach ~1M), California (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago blues fans also like?

Beyond Chicago blues itself, the audience over-indexes on Berlin Wall (10.16×), Scorpions (band) (8.31×), Folk music (3.57×), and Blues music (1.74×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago blues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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