Chicago blues Audience in United States

Chicago blues logo

Chicago blues has an estimated audience of 5,694,596 people in United States. 40.5% are female, 59.5% are male, average age 46.4. Top regions: Illinois, California, Michigan. Top brand affinities: Israel, Goop, Dog breed, Wok, 3D printing.

The average Chicago blues fan in United States is 46.4 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Michigan. Top brand affinities include Israel, Goop, Dog breed, with strongest over-indexing on Israel (10.88× the country average). Demographically, the Chicago blues audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Chicago blues fans

Demographic split for Chicago blues audience in United States
MetricValue
Female40.5%
Male59.5%
Average age46.4
Estimated audience size5,694,596

Audience persona

The typical Chicago blues fan in United States is more male, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Chicago blues in United States
RegionReachAffinity
Illinois1,483,5127.82×
California384,4450.61×
Michigan358,9962.41×
Texas211,3730.43×
Florida189,7530.49×
New York187,3470.59×
Colorado138,5391.54×
Wisconsin119,0281.39×
Indiana104,2081×
Ohio103,2770.59×
Pennsylvania88,4060.46×
Virginia81,8050.59×
Georgia80,9370.46×
Tennessee79,3760.69×
Missouri77,9050.85×
North Carolina73,0980.43×
Washington72,3580.63×
Massachusetts71,1590.63×
Minnesota70,3990.86×
New Jersey64,3450.44×
Maryland56,8230.58×
Arizona54,8920.47×
Louisiana53,2790.73×
Oregon46,8860.72×
Kentucky36,8900.52×
Iowa36,4380.78×
Arkansas34,0700.73×
South Carolina33,7750.39×
Mississippi31,1600.66×
Alabama29,7570.37×
Kansas29,2440.65×
Oklahoma29,1540.46×
Connecticut28,6940.5×
West Virginia23,7450.9×
Alaska23,6961.95×
Nevada22,1630.4×
Idaho21,9280.77×
Utah21,7500.43×
Hawaii20,9470.86×
Nebraska20,7550.73×
Montana20,6571.31×
Maine20,4551×
South Dakota20,3891.55×
North Dakota19,8521.7×
New Hampshire19,5650.87×
Washington, District of Columbia19,3421.13×
Wyoming19,2092.28×
New Mexico19,0590.67×
Rhode Island18,8931.04×
Vermont18,5821.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicago blues audience
BrandAffinityCategory
Israel10.88×Travel & Leisure
Goop8.11×Internet & Social Media
Dog breed1.68×Pets & Animals
Wok9.19×Food & Beverages
3D printing3.31×Technology & Electronics
Gift registry16.84×Kids & Family
Google Home8.03×Technology & Electronics
Grinch4.89×Movies & TV
Urban Outfitters2.18×Shopping
Hibachi8.58×Food & Beverages
JibJab5.99×Internet & Social Media
Governor of Michigan7.5×Politics & Society
Natural rubber2.02×Cars & Mobility
Vocal harmony4.15×Music & Radio
Grace Slick7.82×Music & Radio
Palestine Polytechnic University17.72×Business & Career
headspace8.25×Health
Springfield, Illinois9.5×Travel & Leisure
Nationality1.83×Politics & Society
No Escape (1994 film)9.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicago blues audience
TraitClusterScore
PatriotismCONSERVATISM1.96
TraditionCONSERVATISM1.74
SustainabilityBALANCE1.68
LGBTQ+ IdentityOPEN1.61
ExtroversionTHRILL1.58
Community OrientationOPEN1.56

Worldwide distribution

Worldwide audience distribution share by country for Chicago blues
CountryShare
United States33.4%
United Kingdom6.7%
Italy5.7%

See Chicago blues audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Chicago blues have in United States?

Chicago blues has an estimated audience of 5,694,596 people in United States, concentrated in Illinois and California.

What is the gender split and age of Chicago blues fans?

40.5% of Chicago blues fans are female, 59.5% are male, with an average age of 46.4 years.

Which brands do Chicago blues fans like most?

Chicago blues fans show strongest brand affinity for Israel (10.88×), Goop (8.11×), and Dog breed (1.68×) over the country average.

Where do Chicago blues fans live in United States?

Chicago blues fans in United States are most concentrated in Illinois (reach 1,483,512), California (reach 384,445), and Michigan (reach 358,996). These three regions account for the largest share of the active audience.

What other brands do Chicago blues fans also like?

Beyond Chicago blues itself, the audience over-indexes on Goop (8.11×), Dog breed (1.68×), Wok (9.19×), and 3D printing (3.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago blues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.