Chicago blues Audience in Germany
Chicago blues has an estimated audience of 462,578 people in Germany. 44.0% are female, 56.0% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hormones: The Series, Israel, KLIX (AM), Dog breed, Hobby Lobby.
The average Chicago blues fan in Germany is 34.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hormones: The Series, Israel, KLIX (AM), with strongest over-indexing on Hormones: The Series (40.16× the country average). Demographically, the Chicago blues audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Chicago blues fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 34.9 |
| Estimated audience size | 462,578 |
Audience persona
The typical Chicago blues fan in Germany is more male, around 34.9 years old, with strong Pet Ownership tendencies and a notable affinity for Hormones: The Series.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,885 | 0.61× |
| Bayern | 39,408 | 0.53× |
| Baden-Württemberg | 38,990 | 0.62× |
| Niedersachsen | 24,311 | 0.54× |
| Hessen | 20,826 | 0.59× |
| Berlin | 17,041 | 0.82× |
| Sachsen-Anhalt | 14,527 | 1.21× |
| Thüringen | 14,278 | 1.21× |
| Rheinland-Pfalz | 13,267 | 0.57× |
| Brandenburg | 12,852 | 0.9× |
| Sachsen | 12,643 | 0.56× |
| Mecklenburg-Vorpommern | 12,196 | 1.38× |
| Saarland | 12,124 | 2.13× |
| Bremen | 11,558 | 2.92× |
| Schleswig-Holstein | 11,362 | 0.68× |
| Hamburg | 7,477 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hormones: The Series | 40.16× | Movies & TV |
| Israel | 8.57× | Travel & Leisure |
| KLIX (AM) | 10.48× | Music & Radio |
| Dog breed | 3.35× | Pets & Animals |
| Hobby Lobby | 11.27× | Home & Garden |
| Progressive rock | 2.47× | Music & Radio |
| Scratching post | 8.51× | Pets & Animals |
| Unique Gifts | 1.88× | Shopping |
| Stradivarius | 1.92× | Shopping |
| Ammeter | 12.63× | Technology & Electronics |
| Fantasy Football | 13.98× | Internet & Social Media |
| Corona (band) | 2.56× | Music & Radio |
| Home Delivery | 2.77× | Food & Beverages |
| Birthday Gifts | 1.66× | Kids & Family |
| Urban horticulture | 1.71× | Home & Garden |
| Pediatric Hematology and Oncology | 8.45× | Health |
| Product design | 1.5× | Business & Career |
| Final Fantasy XIII (13) | 15.55× | Games |
| Goosebumps (film) | 8.03× | Movies & TV |
| Hudson, New York | 4.96× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.59 |
| Tradition | CONSERVATISM | 1.5 |
| Sustainability | BALANCE | 1.45 |
| Community Orientation | OPEN | 1.29 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.4% |
| United Kingdom | 6.7% |
| Italy | 5.7% |
See Chicago blues audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Chicago blues have in Germany?
Chicago blues has an estimated audience of 462,578 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chicago blues fans?
44.0% of Chicago blues fans are female, 56.0% are male, with an average age of 34.9 years.
Which brands do Chicago blues fans like most?
Chicago blues fans show strongest brand affinity for Hormones: The Series (40.16×), Israel (8.57×), and KLIX (AM) (10.48×) over the country average.
Where do Chicago blues fans live in Germany?
Chicago blues fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,885), Bayern (reach 39,408), and Baden-Württemberg (reach 38,990). These three regions account for the largest share of the active audience.
What other brands do Chicago blues fans also like?
Beyond Chicago blues itself, the audience over-indexes on Israel (8.57×), KLIX (AM) (10.48×), Dog breed (3.35×), and Hobby Lobby (11.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chicago blues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.