Malcolm X (1992 film) Audience in United States

Malcolm X (1992 film) logo

Malcolm X (1992 film) has an estimated audience of 4,883,472 people in United States. 42.0% are female, 58.0% are male, average age 49.4. Top regions: California, Texas, New York. Top brand affinities: travis tritt, Sam Cooke, Nina Simone, MSN, Adam DeVine.

The average Malcolm X (1992 film) fan in United States is 49.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include travis tritt, Sam Cooke, Nina Simone, with strongest over-indexing on travis tritt (80.78× the country average). Demographically, the Malcolm X (1992 film) audience skews more male with an average age of 49.4, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Malcolm X (1992 film) fans

Demographic split for Malcolm X (1992 film) audience in United States
MetricValue
Female42.0%
Male58.0%
Average age49.4
Estimated audience size4,883,472

Audience persona

The typical Malcolm X (1992 film) fan in United States is more male, around 49.4 years old, with strong Community Orientation tendencies and a notable affinity for travis tritt.

Top regions in United States

Top regions ranked by reach for Malcolm X (1992 film) in United States
RegionReachAffinity
California553,7671.03×
Texas493,9711.18×
New York364,9661.34×
Florida356,0111.08×
Georgia241,5351.61×
Illinois238,2951.46×
North Carolina184,4451.26×
Pennsylvania176,9621.08×
Michigan154,6091.21×
Ohio148,2030.99×
Virginia146,6121.23×
New Jersey145,6571.17×
Maryland128,2191.53×
Alabama110,2491.62×
Tennessee107,5931.1×
Massachusetts102,9401.07×
Arizona102,6091.03×
Louisiana93,6551.49×
Washington92,3160.94×
Indiana90,6611.02×
South Carolina83,9691.14×
Missouri79,5281.01×
Mississippi64,6651.61×
Wisconsin58,6260.8×
Colorado57,7990.75×
Minnesota57,6550.82×
Kentucky54,3450.89×
Connecticut53,1121.08×
Oklahoma49,7630.92×
Nevada45,2350.96×
Oregon45,0590.8×
Arkansas40,5391.01×
Kansas32,2040.84×
Iowa30,8800.77×
Nebraska29,6691.21×
Utah29,4890.67×
Washington, District of Columbia24,2401.65×
New Mexico17,9260.73×
West Virginia16,0650.71×
Delaware14,2641.06×
Idaho14,2030.58×
Hawaii13,9770.67×
Rhode Island13,8730.89×
New Hampshire12,4110.64×
Maine11,0920.63×
Montana7,6830.57×
Alaska7,3900.71×
North Dakota6,9680.69×
South Dakota6,7970.6×
Vermont5,9610.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malcolm X (1992 film) audience
BrandAffinityCategory
travis tritt80.78×Music & Radio
Sam Cooke39.22×Music & Radio
Nina Simone32.9×Music & Radio
MSN4.74×News
Adam DeVine21.91×Movies & TV
Muhammad Ali15.09×Sports
Wesley Snipes18.88×Movies & TV
Kill Bill12.85×Movies & TV
Hair Extensions4.81×Beauty & Wellness
Melanin8.57×Beauty & Wellness
Ariel Winter12.59×Movies & TV
Hozier (musician)14.98×Music & Radio
Josh Brolin9.45×Movies & TV
Deion Sanders6.77×Sports
Megan Fox5.9×Movies & TV
Chadwick Boseman13.5×Movies & TV
Joe Manganiello10.91×Movies & TV
Kia Sportage13.32×Cars & Mobility
Dean Martin13.78×Music & Radio
Bette Midler12.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malcolm X (1992 film) audience
TraitClusterScore
Community OrientationOPEN1.45
LGBTQ+ IdentityOPEN1.42
PatriotismCONSERVATISM1.42
Urban LifestyleOPEN1.38
TraditionCONSERVATISM1.37
SpiritualityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Malcolm X (1992 film)
CountryShare
United States49.8%
Brazil5.1%
United Kingdom4.7%

See Malcolm X (1992 film) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Malcolm X (1992 film) have in United States?

Malcolm X (1992 film) has an estimated audience of 4,883,472 people in United States, concentrated in California and Texas.

What is the gender split and age of Malcolm X (1992 film) fans?

42.0% of Malcolm X (1992 film) fans are female, 58.0% are male, with an average age of 49.4 years.

Which brands do Malcolm X (1992 film) fans like most?

Malcolm X (1992 film) fans show strongest brand affinity for travis tritt (80.78×), Sam Cooke (39.22×), and Nina Simone (32.9×) over the country average.

Where do Malcolm X (1992 film) fans live in United States?

Malcolm X (1992 film) fans in United States are most concentrated in California (reach 553,767), Texas (reach 493,971), and New York (reach 364,966). These three regions account for the largest share of the active audience.

What other brands do Malcolm X (1992 film) fans also like?

Beyond Malcolm X (1992 film) itself, the audience over-indexes on Sam Cooke (39.22×), Nina Simone (32.9×), MSN (4.74×), and Adam DeVine (21.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malcolm X (1992 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.