Rascasse Audience Intelligence

Malcolm X (1992 film) Audience in United States

A data profile of the people who buy, follow and care about Malcolm X (1992 film) in United States — modelled from more than twelve digital signal sources. Malcolm X (1992 film) has an estimated audience of 4,700,690 people in United States.

#222among Movie / TV Show / Series in United States#728in Movies & TV

The average Malcolm X (1992 film) fan in United States is 49.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include travis tritt, Wesley Snipes, Sam Cooke, with strongest over-indexing on travis tritt (70.67× the country average).

Demographically, the Malcolm X (1992 film) audience skews more male with an average age of 49.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malcolm X (1992 film) fan in United States is more male, around 49.4 years old, with strong Patriotism tendencies and a notable affinity for travis tritt.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malcolm X (1992 film) profile in United States.

Audience size
4.7M
in United States
Gender
42.0%♀
58.0% male
Age
49.4
average years
Country rank
#7045
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malcolm X (1992 film) viewers

42.0% are female, 58.0% are male, average age 49.4.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Malcolm X (1992 film) audience in United States
MetricValue
Female42.0%
Male58.0%
Average age49.4
Estimated audience size4,700,690
Fig. 03

Age distribution

Ø 49.4
average years
Age distribution of the Malcolm X (1992 film) audience in United States
Age bracketShare%
16-193%
20-299%
30-3916%
40-4924%
50+48%
Fig. 04

Worldwide distribution

49.0%

of the worldwide Malcolm X (1992 film) audience comes from United States.

Worldwide audience distribution share by country for Malcolm X (1992 film)
CountryShare
United States49.0%
Brazil4.9%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malcolm X (1992 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Malcolm X (1992 film) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~70K1.68×
02Alabama~100K1.64×
03Georgia~200K1.55×
04Washington, District of Columbia~20K1.55×
05Louisiana~100K1.51×
06Maryland~100K1.50×
07Illinois~200K1.39×
08Nebraska~30K1.26×
09North Carolina~200K1.24×
10New York~300K1.22×
11New Jersey~100K1.20×
12Virginia~100K1.20×
13South Carolina~90K1.19×
14Michigan~100K1.16×
15Delaware~20K1.14×
16Texas~500K1.11×
17Pennsylvania~200K1.09×
18Arkansas~40K1.07×
19Connecticut~50K1.06×
20Tennessee~100K1.05×
21Arizona~100K1.04×
22Florida~300K1.02×
23Massachusetts~100K1.01×
24Indiana~90K1.01×
25California~500K1.00×
26Missouri~80K0.99×
27Nevada~50K0.98×
28Ohio~100K0.95×
29Kentucky~60K0.93×
30Oklahoma~50K0.93×
31Washington~90K0.90×
32Rhode Island~10K0.90×
33Kansas~30K0.87×
34Minnesota~60K0.82×
35Wisconsin~60K0.81×
36Oregon~40K0.80×
37North Dakota~8K0.80×
38Iowa~30K0.79×
39Alaska~8K0.79×
40New Mexico~20K0.76×
41West Virginia~20K0.75×
42Vermont~6K0.74×
43Colorado~60K0.73×
44South Dakota~8K0.70×
45Hawaii~10K0.68×
46Utah~30K0.67×
47New Hampshire~10K0.66×
48Maine~10K0.66×
49Montana~8K0.61×
50Idaho~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Malcolm X (1992 film), United States
0.60×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malcolm X (1992 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malcolm X (1992 film) audience
#·InterestCategoryAffinity×
01travis trittMusic & Radio70.67×
02Sam CookeMusic & Radio37.17×
03Wesley SnipesMovies & TV30.17×
04Nina SimoneMusic & Radio29.12×
05Chadwick BosemanMovies & TV20.24×
06Josh BrolinMovies & TV13.41×
07Ariel WinterMovies & TV13.34×
08Aretha FranklinMusic & Radio12.93×
09Spike LeeMovies & TV10.41×
10Muhammad AliSports10.05×
11Christopher LloydMovies & TV9.21×
12Teyana TaylorMovies & TV7.94×
13MelaninBeauty & Wellness7.14×
14Denzel WashingtonMovies & TV6.89×
15FedExBusiness & Career6.04×
16Michael B. JordanMovies & TV5.68×
17Megan FoxMovies & TV5.29×
18Mortgage loansBusiness & Career3.14×
19McDonald'sFood & Beverages2.62×
20Pizza HutFood & Beverages2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malcolm X (1992 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malcolm X (1992 film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
Convenience OrientationPREMIUM1.89×
Urban LifestyleOPEN1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malcolm X (1992 film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.63×
Design AffinityPREMIUM0.69×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malcolm X (1992 film) have in United States?

Malcolm X (1992 film) has an estimated audience of 4,700,690 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Malcolm X (1992 film) viewers?

42.0% of Malcolm X (1992 film) fans are female, 58.0% are male, with an average age of 49.4 years.

03

Which brands do Malcolm X (1992 film) fans like most?

Malcolm X (1992 film) fans show strongest brand affinity for travis tritt (70.67×), Wesley Snipes (30.17×), and Sam Cooke (37.17×) over the country average.

04

Where do Malcolm X (1992 film) fans live in United States?

Malcolm X (1992 film) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Malcolm X (1992 film) fans also like?

Beyond Malcolm X (1992 film) itself, the audience over-indexes on Wesley Snipes (30.17×), Sam Cooke (37.17×), FedEx (6.04×), and Nina Simone (29.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Malcolm X (1992 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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