Malcolm X (1992 film) Audience in United States

Malcolm X (1992 film) logo

Malcolm X (1992 film) has an estimated audience of 4,883,472 people in United States. 42.0% are female, 58.0% are male, average age 49.4. Top regions: California, Texas, New York. Top brand affinities: Israel, Jezebel (film), JamBase, Kranj, Alaska.

The average Malcolm X (1992 film) fan in United States is 49.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Jezebel (film), JamBase, with strongest over-indexing on Israel (3.4× the country average). Demographically, the Malcolm X (1992 film) audience skews more male with an average age of 49.4, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Malcolm X (1992 film) fans

Demographic split for Malcolm X (1992 film) audience in United States
MetricValue
Female42.0%
Male58.0%
Average age49.4
Estimated audience size4,883,472

Audience persona

The typical Malcolm X (1992 film) fan in United States is more male, around 49.4 years old, with strong Community Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Malcolm X (1992 film) in United States
RegionReachAffinity
California553,7671.03×
Texas493,9711.18×
New York364,9661.34×
Florida356,0111.08×
Georgia241,5351.61×
Illinois238,2951.46×
North Carolina184,4451.26×
Pennsylvania176,9621.08×
Michigan154,6091.21×
Ohio148,2030.99×
Virginia146,6121.23×
New Jersey145,6571.17×
Maryland128,2191.53×
Alabama110,2491.62×
Tennessee107,5931.1×
Massachusetts102,9401.07×
Arizona102,6091.03×
Louisiana93,6551.49×
Washington92,3160.94×
Indiana90,6611.02×
South Carolina83,9691.14×
Missouri79,5281.01×
Mississippi64,6651.61×
Wisconsin58,6260.8×
Colorado57,7990.75×
Minnesota57,6550.82×
Kentucky54,3450.89×
Connecticut53,1121.08×
Oklahoma49,7630.92×
Nevada45,2350.96×
Oregon45,0590.8×
Arkansas40,5391.01×
Kansas32,2040.84×
Iowa30,8800.77×
Nebraska29,6691.21×
Utah29,4890.67×
Washington, District of Columbia24,2401.65×
New Mexico17,9260.73×
West Virginia16,0650.71×
Delaware14,2641.06×
Idaho14,2030.58×
Hawaii13,9770.67×
Rhode Island13,8730.89×
New Hampshire12,4110.64×
Maine11,0920.63×
Montana7,6830.57×
Alaska7,3900.71×
North Dakota6,9680.69×
South Dakota6,7970.6×
Vermont5,9610.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malcolm X (1992 film) audience
BrandAffinityCategory
Israel3.4×Travel & Leisure
Jezebel (film)9.45×Movies & TV
JamBase14.62×Music & Radio
Kranj80.78×Travel & Leisure
Alaska1.75×Travel & Leisure
Rug hooking32.9×Home & Garden
Whataburger1.64×Food & Beverages
Elsword13.32×Games
The Nice Guys6.13×Movies & TV
Lulu 黃路梓茵1.93×Movies & TV
Google Photos1.77×Technology & Electronics
Magazine (band)4.41×Music & Radio
Nebraska Cornhuskers football2.36×Sports
Jeep Wagoneer3.44×Cars & Mobility
Hudson, New York7.28×Travel & Leisure
Justice1.64×Politics & Society
Urban horticulture1.97×Home & Garden
Glossier2.78×Beauty & Wellness
Jesse Plemons1.68×Movies & TV
On the Border Mexican Grill & Cantina3.1×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malcolm X (1992 film) audience
TraitClusterScore
Community OrientationOPEN1.45
LGBTQ+ IdentityOPEN1.42
PatriotismCONSERVATISM1.42
Urban LifestyleOPEN1.38
TraditionCONSERVATISM1.37
SpiritualityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Malcolm X (1992 film)
CountryShare
United States49.8%
Brazil5.1%
United Kingdom4.7%

See Malcolm X (1992 film) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Malcolm X (1992 film) have in United States?

Malcolm X (1992 film) has an estimated audience of 4,883,472 people in United States, concentrated in California and Texas.

What is the gender split and age of Malcolm X (1992 film) fans?

42.0% of Malcolm X (1992 film) fans are female, 58.0% are male, with an average age of 49.4 years.

Which brands do Malcolm X (1992 film) fans like most?

Malcolm X (1992 film) fans show strongest brand affinity for Israel (3.4×), Jezebel (film) (9.45×), and JamBase (14.62×) over the country average.

Where do Malcolm X (1992 film) fans live in United States?

Malcolm X (1992 film) fans in United States are most concentrated in California (reach 553,767), Texas (reach 493,971), and New York (reach 364,966). These three regions account for the largest share of the active audience.

What other brands do Malcolm X (1992 film) fans also like?

Beyond Malcolm X (1992 film) itself, the audience over-indexes on Jezebel (film) (9.45×), JamBase (14.62×), Kranj (80.78×), and Alaska (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malcolm X (1992 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.