Rascasse Audience Intelligence

NeNe Leakes Audience in United States

A data profile of the people who buy, follow and care about NeNe Leakes in United States — modelled from more than twelve digital signal sources. NeNe Leakes has an estimated audience of 1,260,078 people in United States.

#1398among Actor Actress or TV Star in United States#4260among Person in United States#3465in Movies & TV

The average NeNe Leakes fan in United States is 42.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Thandie Newton, Erin Andrews, Katey Sagal, with strongest over-indexing on Thandie Newton (82.68× the country average).

Demographically, the NeNe Leakes audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NeNe Leakes fan in United States is more female, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Thandie Newton.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NeNe Leakes profile in United States.

Audience size
1.3M
in United States
Gender
69.9%♀
30.1% male
Age
42.5
average years
Country rank
#20152
Person in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NeNe Leakes fans

69.9% are female, 30.1% are male, average age 42.5.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for NeNe Leakes audience in United States
MetricValue
Female69.9%
Male30.1%
Average age42.5
Estimated audience size1,260,078
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the NeNe Leakes audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4925%
50+25%
Fig. 04

Worldwide distribution

82.3%

of the worldwide NeNe Leakes audience comes from United States.

Worldwide audience distribution share by country for NeNe Leakes
CountryShare
United States82.3%
United Kingdom6.0%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NeNe Leakes audience in United States is strongest.

Fig. 05

Top regions by affinity

NeNe Leakes fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K2.87×
02Louisiana~40K2.14×
03Maryland~50K2.12×
04Mississippi~20K2.05×
05Washington, District of Columbia~8K2.02×
06Alabama~40K1.98×
07South Carolina~30K1.70×
08North Carolina~60K1.58×
09Delaware~5K1.46×
10Virginia~50K1.39×
11Tennessee~40K1.38×
12New York~100K1.30×
13Texas~100K1.26×
14Illinois~60K1.25×
15Arkansas~10K1.21×
16Florida~100K1.18×
17Michigan~40K1.15×
18New Jersey~40K1.12×
19Ohio~50K1.10×
20Pennsylvania~50K1.04×
21Missouri~20K1.02×
22Nevada~10K0.98×
23Connecticut~10K0.97×
24Kentucky~20K0.94×
25Rhode Island~4K0.94×
26Indiana~20K0.90×
27Oklahoma~10K0.88×
28California~100K0.85×
29Massachusetts~20K0.82×
30Arizona~20K0.77×
31Kansas~8K0.72×
32Minnesota~10K0.71×
33Wisconsin~10K0.70×
34West Virginia~4K0.68×
35Nebraska~4K0.65×
36Alaska~2K0.65×
37Vermont~2K0.65×
38Hawaii~4K0.64×
39North Dakota~2K0.64×
40Washington~20K0.62×
41South Dakota~2K0.61×
42Colorado~10K0.60×
43Maine~3K0.60×
44New Hampshire~3K0.58×
45Montana~2K0.58×
46Oregon~9K0.57×
47Iowa~6K0.57×
48New Mexico~4K0.57×
49Idaho~3K0.51×
50Utah~5K0.45×
Fig. 06

Affinity by region

Affinity by region — NeNe Leakes, United States
0.45×1.00×2.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NeNe Leakes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NeNe Leakes audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV82.68×
02ITV (TV channel)Movies & TV45.62×
03Erin AndrewsSports41.73×
04Tatyana AliMovies & TV37.11×
05Matthew PerryMovies & TV28.40×
06Master PMusic & Radio27.67×
07Katey SagalMovies & TV24.03×
08Diana RossMusic & Radio18.61×
09Avast!Technology & Electronics18.20×
10Marlon WayansMovies & TV17.70×
11Nia LongMovies & TV15.76×
12Stacey DashFashion & Accessoires11.10×
13Taraji P. HensonMovies & TV10.20×
14Sharon OsbourneMovies & TV9.70×
15Teyana TaylorMovies & TV8.10×
16Janet JacksonMusic & Radio6.76×
17Christina ApplegateMovies & TV6.62×
18Facebook MessengerInternet & Social Media5.55×
19Internet celebrityInternet & Social Media4.84×
20TMZInternet & Social Media4.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NeNe Leakes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NeNe Leakes audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.80×
Career OrientationPOWER1.70×
IndulgenceJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NeNe Leakes audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.60×
Early Adopter MentalityPOWER0.82×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NeNe Leakes have in United States?

NeNe Leakes has an estimated audience of 1,260,078 people in United States, concentrated in Texas and California.

02

What is the gender split and age of NeNe Leakes fans?

69.9% of NeNe Leakes fans are female, 30.1% are male, with an average age of 42.5 years.

03

Which brands do NeNe Leakes fans like most?

NeNe Leakes fans show strongest brand affinity for Thandie Newton (82.68×), Erin Andrews (41.73×), and Katey Sagal (24.03×) over the country average.

04

Where do NeNe Leakes fans live in United States?

NeNe Leakes fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Georgia (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do NeNe Leakes fans also like?

Beyond NeNe Leakes itself, the audience over-indexes on Erin Andrews (41.73×), Katey Sagal (24.03×), Diana Ross (18.61×), and Matthew Perry (28.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for NeNe Leakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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