The Best Man Holiday Audience in United States

The Best Man Holiday has an estimated audience of 657,132 people in United States. 72.7% are female, 27.3% are male, average age 40.7. Top regions: Texas, California, Florida. Top brand affinities: Thandie Newton, Autism Awareness, Diabetes mellitus awareness, Nia Long, Microblogging.

The average The Best Man Holiday fan in United States is 40.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Thandie Newton, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Thandie Newton (57.22× the country average). Demographically, the The Best Man Holiday audience skews more female with an average age of 40.7, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Best Man Holiday fans

Demographic split for The Best Man Holiday audience in United States
MetricValue
Female72.7%
Male27.3%
Average age40.7
Estimated audience size657,132

Audience persona

The typical The Best Man Holiday fan in United States is more female, around 40.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Thandie Newton.

Top regions in United States

Top regions ranked by reach for The Best Man Holiday in United States
RegionReachAffinity
Texas77,4911.37×
California65,9220.91×
Florida52,4261.18×
Georgia42,5102.1×
New York39,7061.08×
North Carolina31,7971.61×
Illinois25,9261.18×
Ohio22,3061.1×
Pennsylvania21,8900.99×
Maryland21,5051.9×
Virginia20,6091.29×
Louisiana20,1362.38×
Michigan19,8371.15×
Tennessee17,3261.31×
New Jersey17,1261.02×
South Carolina16,9801.72×
Alabama16,1921.76×
Mississippi14,0352.59×
Missouri12,4621.18×
Indiana12,2461.02×
Arizona11,7690.88×
Massachusetts8,8560.68×
Kentucky8,2121×
Washington7,8960.6×
Oklahoma7,5751.04×
Arkansas7,5251.39×
Nevada7,4441.17×
Wisconsin7,1390.72×
Colorado6,5940.64×
Connecticut6,4820.98×
Minnesota6,2240.66×
Kansas4,4320.86×
New Mexico3,4521.05×
Oregon3,3970.45×
Iowa3,1560.58×
Washington, District of Columbia2,5891.31×
Delaware2,4601.36×
Hawaii2,4260.86×
Utah2,4120.41×
Nebraska2,2190.67×
West Virginia1,7850.58×
Rhode Island1,5360.73×
Idaho1,3780.42×
Maine8610.37×
New Hampshire8440.33×
Alaska7300.52×
Montana6360.35×
North Dakota6120.45×
South Dakota5780.38×
Wyoming3790.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Best Man Holiday audience
BrandAffinityCategory
Thandie Newton57.22×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Nia Long28×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Facebook Messenger6.35×Internet & Social Media
Diana Ross16.19×Music & Radio
Income tax13.19×Business & Career
Kia Sportage20×Cars & Mobility
Hair Extensions5.39×Beauty & Wellness
Teyana Taylor7.63×Movies & TV
United States national football team13.68×Sports
Taye Diggs17.57×Movies & TV
Tatyana Ali23.83×Movies & TV
Bernie Mac13.26×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Irina Shayk17.18×Fashion & Accessoires
Internet celebrity4.26×Internet & Social Media
Faith Evans18.03×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Best Man Holiday audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.09
Social Media UsageJOY1.7
Urban LifestyleOPEN1.33
ExtroversionTHRILL1.33
Career OrientationPOWER1.3
Community OrientationOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for The Best Man Holiday
CountryShare
United States75.2%
United Kingdom4.8%
Canada2.3%

See The Best Man Holiday audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Best Man Holiday have in United States?

The Best Man Holiday has an estimated audience of 657,132 people in United States, concentrated in Texas and California.

What is the gender split and age of The Best Man Holiday fans?

72.7% of The Best Man Holiday fans are female, 27.3% are male, with an average age of 40.7 years.

Which brands do The Best Man Holiday fans like most?

The Best Man Holiday fans show strongest brand affinity for Thandie Newton (57.22×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do The Best Man Holiday fans live in United States?

The Best Man Holiday fans in United States are most concentrated in Texas (reach 77,491), California (reach 65,922), and Florida (reach 52,426). These three regions account for the largest share of the active audience.

What other brands do The Best Man Holiday fans also like?

Beyond The Best Man Holiday itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Nia Long (28×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Best Man Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.