Rascasse Audience Intelligence

The Best Man Holiday Audience in United States

A data profile of the people who buy, follow and care about The Best Man Holiday in United States — modelled from more than twelve digital signal sources. The Best Man Holiday has an estimated audience of 629,925 people in United States.

#2733among Movie / TV Show / Series in United States#5951in Movies & TV

The average The Best Man Holiday fan in United States is 40.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Thandie Newton, Diana Ross, Nia Long, with strongest over-indexing on Thandie Newton (66.33× the country average).

Demographically, the The Best Man Holiday audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Best Man Holiday fan in United States is more female, around 40.7 years old, with strong Spirituality tendencies and a notable affinity for Thandie Newton.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Best Man Holiday profile in United States.

Audience size
630K
in United States
Gender
72.7%♀
27.3% male
Age
40.7
average years
Country rank
#31886
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Best Man Holiday viewers

72.7% are female, 27.3% are male, average age 40.7.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for The Best Man Holiday audience in United States
MetricValue
Female72.7%
Male27.3%
Average age40.7
Estimated audience size629,925
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the The Best Man Holiday audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

74.3%

of the worldwide The Best Man Holiday audience comes from United States.

Worldwide audience distribution share by country for The Best Man Holiday
CountryShare
United States74.3%
United Kingdom4.9%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Best Man Holiday audience in United States is strongest.

Fig. 05

Top regions by affinity

The Best Man Holiday fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K2.47×
02Louisiana~20K2.25×
03Georgia~40K1.98×
04Maryland~20K1.84×
05Alabama~20K1.76×
06South Carolina~20K1.64×
07North Carolina~30K1.52×
08Delaware~2K1.32×
09Arkansas~7K1.31×
10Texas~70K1.30×
11Washington, District of Columbia~3K1.29×
12Tennessee~20K1.26×
13Virginia~20K1.22×
14Michigan~20K1.18×
15Illinois~20K1.11×
16Missouri~10K1.11×
17Florida~50K1.10×
18Nevada~7K1.09×
19Ohio~20K1.06×
20Alaska~1K1.06×
21Oklahoma~8K1.04×
22New Mexico~3K1.03×
23New York~40K1.00×
24Indiana~10K0.99×
25Pennsylvania~20K0.98×
26New Jersey~20K0.98×
27Kentucky~8K0.96×
28Connecticut~6K0.96×
29Hawaii~3K0.93×
30Arizona~10K0.90×
31Kansas~5K0.88×
32California~60K0.87×
33Rhode Island~2K0.87×
34Vermont<1K0.84×
35North Dakota~1K0.83×
36South Dakota~1K0.82×
37West Virginia~2K0.80×
38Montana~1K0.79×
39Nebraska~3K0.78×
40Wisconsin~8K0.77×
41New Hampshire~2K0.73×
42Maine~2K0.73×
43Iowa~4K0.71×
44Idaho~2K0.71×
45Massachusetts~9K0.69×
46Minnesota~6K0.68×
47Colorado~7K0.67×
48Washington~8K0.63×
49Oregon~4K0.59×
50Utah~3K0.59×
Fig. 06

Affinity by region

Affinity by region — The Best Man Holiday, United States
0.59×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Best Man Holiday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Best Man Holiday audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV66.33×
02Tatyana AliMovies & TV47.02×
03Nia LongMovies & TV39.49×
04ITV (TV channel)Movies & TV36.60×
05Diana RossMusic & Radio29.60×
06Faith EvansMusic & Radio20.99×
07Master PMusic & Radio18.08×
08Boyz II MenMusic & Radio17.67×
09Taye DiggsMovies & TV14.85×
10Avast!Technology & Electronics14.80×
11Aretha FranklinMusic & Radio11.03×
12Late-night talk showMovies & TV8.53×
13Teyana TaylorMovies & TV7.50×
14Online dating serviceInternet & Social Media6.86×
15Facebook MessengerInternet & Social Media6.55×
16Internet celebrityInternet & Social Media6.22×
17RadioTechnology & Electronics3.42×
18ActivismPolitics & Society3.00×
19TV game showsMovies & TV2.97×
20TMZInternet & Social Media2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Best Man Holiday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Best Man Holiday audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.70×
Career OrientationPOWER1.58×
Social Media UsageJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Best Man Holiday audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
DIY MentalityTHRILL0.71×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Best Man Holiday have in United States?

The Best Man Holiday has an estimated audience of 629,925 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Best Man Holiday viewers?

72.7% of The Best Man Holiday fans are female, 27.3% are male, with an average age of 40.7 years.

03

Which brands do The Best Man Holiday fans like most?

The Best Man Holiday fans show strongest brand affinity for Thandie Newton (66.33×), Diana Ross (29.6×), and Nia Long (39.49×) over the country average.

04

Where do The Best Man Holiday fans live in United States?

The Best Man Holiday fans in United States are most concentrated in Texas (reach ~70K), California (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Best Man Holiday fans also like?

Beyond The Best Man Holiday itself, the audience over-indexes on Diana Ross (29.6×), Nia Long (39.49×), Tatyana Ali (47.02×), and Facebook Messenger (6.55×) compared to the United States average.

Appendix

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See The Best Man Holiday audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Best Man Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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