Rascasse Audience Intelligence

Big band Audience in United States

A data profile of the people who buy, follow and care about Big band in United States — modelled from more than twelve digital signal sources. Big band has an estimated audience of 1,897,218 people in United States.

#6501among Topic in United States#1677in Music & Radio

The average Big band fan in United States is 49.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nat King Cole, Billie Holiday, Ella Fitzgerald, with strongest over-indexing on Nat King Cole (50.02× the country average).

Demographically, the Big band audience skews balanced with an average age of 49.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big band fan in United States is balanced, around 49.8 years old, with strong Patriotism tendencies and a notable affinity for Nat King Cole.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big band profile in United States.

Audience size
1.9M
in United States
Gender
48.5%♀
51.5% male
Age
49.8
average years
Country rank
#14842
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big band fans

48.5% are female, 51.5% are male, average age 49.8.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Big band audience in United States
MetricValue
Female48.5%
Male51.5%
Average age49.8
Estimated audience size1,897,218
Fig. 03

Age distribution

Ø 49.8
average years
Age distribution of the Big band audience in United States
Age bracketShare%
16-196%
20-298%
30-3912%
40-4921%
50+53%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Big band audience comes from United States.

Worldwide audience distribution share by country for Big band
CountryShare
United States27.3%
Italy9.4%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big band audience in United States is strongest.

Fig. 05

Top regions by affinity

Big band fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.28×
02Washington~50K1.26×
03Texas~200K1.25×
04Utah~20K1.13×
05Oregon~20K1.12×
06Massachusetts~40K1.09×
07Hawaii~9K1.06×
08Vermont~4K1.06×
09New York~100K1.05×
10Arizona~40K1.05×
11Nevada~20K1.04×
12New Mexico~10K1.04×
13Oklahoma~20K1.03×
14Connecticut~20K1.03×
15Pennsylvania~70K1.02×
16Ohio~60K1.02×
17Michigan~50K1.01×
18Virginia~50K1.00×
19Indiana~30K1.00×
20Maryland~30K1.00×
21Kansas~10K1.00×
22New Hampshire~7K1.00×
23Illinois~60K0.99×
24Missouri~30K0.99×
25Wisconsin~30K0.99×
26Minnesota~30K0.99×
27Louisiana~20K0.99×
28Rhode Island~6K0.99×
29South Dakota~4K0.99×
30Alaska~4K0.99×
31Colorado~30K0.98×
32Nebraska~9K0.98×
33North Dakota~4K0.98×
34Tennessee~40K0.97×
35Iowa~20K0.97×
36Maine~7K0.97×
37Washington, District of Columbia~6K0.97×
38North Carolina~50K0.96×
39New Jersey~50K0.96×
40Kentucky~20K0.96×
41Idaho~9K0.96×
42West Virginia~8K0.96×
43Montana~5K0.96×
44Florida~100K0.95×
45Arkansas~10K0.95×
46Delaware~5K0.95×
47Mississippi~10K0.94×
48Alabama~20K0.93×
49South Carolina~30K0.92×
50Georgia~50K0.91×
Fig. 06

Affinity by region

Affinity by region — Big band, United States
0.91×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big band audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big band audience
#·InterestCategoryAffinity×
01Nat King ColeMusic & Radio50.02×
02Billie HolidayMusic & Radio40.55×
03John ColtraneMusic & Radio38.96×
04Ella FitzgeraldMusic & Radio38.39×
05Diana KrallMusic & Radio34.64×
06Josh GrobanMusic & Radio25.67×
07Dean MartinMusic & Radio21.65×
08Bette MidlerMusic & Radio18.29×
09Nina SimoneMusic & Radio18.22×
10Ariel WinterMovies & TV12.73×
11Easy listeningMusic & Radio12.68×
12Miles DavisMusic & Radio12.44×
13Adam DeVineMovies & TV10.07×
14Judy GarlandMovies & TV8.07×
15Barbra StreisandMusic & Radio6.41×
16ImprovisationMusic & Radio6.21×
17Film scoreMusic & Radio5.02×
18DemocracyPolitics & Society3.27×
19MSNNews1.88×
20Nonprofit organizationPolitics & Society1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big band audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big band audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.81×
TraditionCONSERVATISM2.03×
Community OrientationOPEN1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big band audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Pet OwnershipJOY0.87×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big band have in United States?

Big band has an estimated audience of 1,897,218 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Big band fans?

48.5% of Big band fans are female, 51.5% are male, with an average age of 49.8 years.

03

Which brands do Big band fans like most?

Big band fans show strongest brand affinity for Nat King Cole (50.02×), Billie Holiday (40.55×), and Ella Fitzgerald (38.39×) over the country average.

04

Where do Big band fans live in United States?

Big band fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Big band fans also like?

Beyond Big band itself, the audience over-indexes on Billie Holiday (40.55×), Ella Fitzgerald (38.39×), Josh Groban (25.67×), and John Coltrane (38.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Big band audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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