Big band Audience in United States

Big band has an estimated audience of 1,897,218 people in United States. 48.5% are female, 51.5% are male, average age 49.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Glam rock, Nat King Cole, Microblogging.

The average Big band fan in United States is 49.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Glam rock, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Big band audience skews balanced with an average age of 49.8, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Big band fans

Demographic split for Big band audience in United States
MetricValue
Female48.5%
Male51.5%
Average age49.8
Estimated audience size1,897,218

Audience persona

The typical Big band fan in United States is balanced, around 49.8 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Big band in United States
RegionReachAffinity
California268,1641.29×
Texas207,7361.27×
Florida130,3321.01×
New York119,2831.13×
Illinois65,9821.04×
Pennsylvania61,7360.97×
Ohio59,8361.02×
North Carolina53,9900.95×
Georgia53,0550.91×
Michigan50,0101.01×
Virginia49,8261.08×
Washington46,7211.23×
New Jersey45,4640.94×
Massachusetts42,2201.13×
Arizona41,1691.06×
Tennessee36,7760.97×
Indiana36,6821.06×
Maryland33,6721.03×
Missouri33,2881.09×
Colorado29,4890.99×
Wisconsin28,8711.01×
Minnesota28,5171.05×
Oregon25,7731.19×
Louisiana24,4681×
South Carolina23,2340.81×
Oklahoma22,6731.08×
Kentucky22,3080.94×
Nevada20,5481.12×
Utah20,4071.2×
Alabama19,8200.75×
Connecticut19,2631.01×
Kansas14,1730.95×
Iowa13,8470.89×
Arkansas13,6550.87×
Mississippi12,9340.83×
New Mexico9,9471.05×
Hawaii9,5001.16×
Nebraska8,6150.91×
Idaho7,9060.83×
West Virginia7,8190.89×
New Hampshire7,7931.04×
Washington, District of Columbia5,9991.05×
Maine5,9880.88×
Rhode Island5,7520.95×
Montana4,7500.9×
Delaware4,3150.82×
Vermont4,1641.25×
Alaska3,5340.87×
North Dakota3,2070.82×
South Dakota3,1690.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big band audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Glam rock36.23×Music & Radio
Nat King Cole52.62×Music & Radio
Microblogging12.67×Technology & Electronics
Billie Holiday35.55×Music & Radio
Singer-songwriter5.51×Music & Radio
Ella Fitzgerald38.21×Music & Radio
Horoscope12.1×Health
Income tax13.19×Business & Career
Indianapolis Motor Speedway14.93×Sports
Day trading12.28×Business & Career
Kia Sportage21.33×Cars & Mobility
John Coltrane40.01×Music & Radio
Blended whiskey11.96×Food & Beverages
Diana Krall41.47×Music & Radio
Dean Martin18.31×Music & Radio
Property insurance14.9×Home & Garden
Josh Groban18.98×Music & Radio
JBL12.11×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big band audience
TraitClusterScore
Risk AppetiteTHRILL2.43
TraditionCONSERVATISM1.88
PatriotismCONSERVATISM1.86
Community OrientationOPEN1.64
SpiritualityBALANCE1.36
Family OrientationCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Big band
CountryShare
United States27.3%
Italy9.4%
United Kingdom7.9%

See Big band audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Big band have in United States?

Big band has an estimated audience of 1,897,218 people in United States, concentrated in California and Texas.

What is the gender split and age of Big band fans?

48.5% of Big band fans are female, 51.5% are male, with an average age of 49.8 years.

Which brands do Big band fans like most?

Big band fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Glam rock (36.23×) over the country average.

Where do Big band fans live in United States?

Big band fans in United States are most concentrated in California (reach 268,164), Texas (reach 207,736), and Florida (reach 130,332). These three regions account for the largest share of the active audience.

What other brands do Big band fans also like?

Beyond Big band itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Glam rock (36.23×), Nat King Cole (52.62×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.