Big band Audience in Germany
Big band has an estimated audience of 271,267 people in Germany. 47.1% are female, 52.9% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, KLIX (AM), Circular economy, Hobby Lobby, Hudson, New York.
The average Big band fan in Germany is 45.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, KLIX (AM), Circular economy, with strongest over-indexing on Israel (10.28× the country average). Demographically, the Big band audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Big band fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 45.4 |
| Estimated audience size | 271,267 |
Audience persona
The typical Big band fan in Germany is balanced, around 45.4 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,741 | 0.96× |
| Bayern | 53,564 | 1.23× |
| Baden-Württemberg | 49,027 | 1.32× |
| Niedersachsen | 29,487 | 1.12× |
| Hessen | 21,224 | 1.03× |
| Rheinland-Pfalz | 16,366 | 1.2× |
| Sachsen | 13,132 | 0.99× |
| Berlin | 12,115 | 1× |
| Schleswig-Holstein | 9,426 | 0.97× |
| Brandenburg | 7,728 | 0.92× |
| Thüringen | 6,334 | 0.92× |
| Sachsen-Anhalt | 5,971 | 0.85× |
| Hamburg | 5,909 | 0.96× |
| Mecklenburg-Vorpommern | 3,614 | 0.7× |
| Saarland | 3,554 | 1.07× |
| Bremen | 1,834 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 10.28× | Travel & Leisure |
| KLIX (AM) | 9.09× | Music & Radio |
| Circular economy | 16.55× | Business & Career |
| Hobby Lobby | 14.92× | Home & Garden |
| Hudson, New York | 11.28× | Travel & Leisure |
| Corona (band) | 4.53× | Music & Radio |
| Neon Genesis Evangelion (manga) | 10.76× | Literature |
| Unique Gifts | 1.94× | Shopping |
| Piknik | 16× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.52× | News |
| Goosebumps (film) | 10.45× | Movies & TV |
| Bull riding | 7.14× | Sports |
| Birthday Gifts | 1.75× | Kids & Family |
| Pediatric Hematology and Oncology | 8.6× | Health |
| Esra Erol | 5.16× | Movies & TV |
| Christmas Gift | 1.55× | Kids & Family |
| HomeExchange.com | 5.41× | Travel & Leisure |
| Rosie the Riveter | 8.63× | Business & Career |
| Preacher (comics) | 4.84× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.93 |
| Community Orientation | OPEN | 1.38 |
| Patriotism | CONSERVATISM | 1.35 |
| Pet Ownership | JOY | 1.16 |
| Indulgence | JOY | 1.15 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Italy | 9.4% |
| United Kingdom | 7.9% |
See Big band audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Big band have in Germany?
Big band has an estimated audience of 271,267 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Big band fans?
47.1% of Big band fans are female, 52.9% are male, with an average age of 45.4 years.
Which brands do Big band fans like most?
Big band fans show strongest brand affinity for Israel (10.28×), KLIX (AM) (9.09×), and Circular economy (16.55×) over the country average.
Where do Big band fans live in Germany?
Big band fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,741), Bayern (reach 53,564), and Baden-Württemberg (reach 49,027). These three regions account for the largest share of the active audience.
What other brands do Big band fans also like?
Beyond Big band itself, the audience over-indexes on KLIX (AM) (9.09×), Circular economy (16.55×), Hobby Lobby (14.92×), and Hudson, New York (11.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Big band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.