Rascasse Audience Intelligence

Big band Audience in Germany

A data profile of the people who buy, follow and care about Big band in Germany — modelled from more than twelve digital signal sources. Big band has an estimated audience of 271,267 people in Germany.

#6499among Topic in Germany#2375in Music & Radio

The average Big band fan in Germany is 45.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tony Bennett, Thomann, Tagesschau, with strongest over-indexing on Tony Bennett (75.81× the country average).

Demographically, the Big band audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Big band fan in Germany is balanced, around 45.4 years old, with strong Tradition tendencies and a notable affinity for Tony Bennett.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big band profile in Germany.

Audience size
271K
in Germany
Gender
47.1%♀
52.9% male
Age
45.4
average years
Country rank
#18659
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big band fans

47.1% are female, 52.9% are male, average age 45.4.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Big band audience in Germany
MetricValue
Female47.1%
Male52.9%
Average age45.4
Estimated audience size271,267
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Big band audience in Germany
Age bracketShare%
16-1911%
20-2910%
30-3916%
40-4928%
50+34%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Big band audience comes from Germany.

Worldwide audience distribution share by country for Big band
CountryShare
United States27.3%
Italy9.4%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big band audience in Germany is strongest.

Fig. 05

Top regions by affinity

Big band fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~50K1.30×
02Bayern~50K1.16×
03Niedersachsen~30K1.09×
04Rheinland-Pfalz~10K1.07×
05Saarland~4K1.07×
06Thüringen~7K1.01×
07Hessen~20K1.00×
08Brandenburg~8K0.99×
09Berlin~10K0.98×
10Hamburg~6K0.97×
11Schleswig-Holstein~9K0.96×
12Bremen~2K0.96×
13Sachsen~10K0.95×
14Nordrhein-Westfalen~50K0.93×
15Sachsen-Anhalt~6K0.92×
16Mecklenburg-Vorpommern~5K0.89×
Fig. 06

Affinity by region

Affinity by region — Big band, Germany
0.89×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big band audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big band audience
#·InterestCategoryAffinity×
01Tony BennettMusic & Radio75.81×
02Dries MertensSports50.73×
03AnnalisaMusic & Radio40.75×
04The Good, the Bad and the UglyMovies & TV20.00×
05Nick CaveMusic & Radio12.82×
06Chester BenningtonMusic & Radio9.63×
07SaxophoneMusic & Radio8.92×
08Zoom!Business & Career8.62×
09ThomannShopping7.52×
10Reinhard MeyMusic & Radio5.62×
11Udo LindenbergMusic & Radio4.76×
12Phil CollinsMusic & Radio4.73×
13Progressive rockMusic & Radio4.51×
14Musical instrumentMusic & Radio3.02×
15Michael JacksonMusic & Radio2.94×
16TagesschauMovies & TV2.70×
17Müller (company)Food & Beverages2.51×
18NatureHome & Garden2.21×
19FamilyKids & Family2.09×
20GermanyTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big band audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big band audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.35×
Community OrientationOPEN1.63×
SpiritualityBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big band audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.63×
Luxury OrientationPREMIUM0.67×
Sports ActivityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big band have in Germany?

Big band has an estimated audience of 271,267 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Big band fans?

47.1% of Big band fans are female, 52.9% are male, with an average age of 45.4 years.

03

Which brands do Big band fans like most?

Big band fans show strongest brand affinity for Tony Bennett (75.81×), Thomann (7.52×), and Tagesschau (2.7×) over the country average.

04

Where do Big band fans live in Germany?

Big band fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Big band fans also like?

Beyond Big band itself, the audience over-indexes on Thomann (7.52×), Tagesschau (2.7×), Zoom! (8.62×), and Annalisa (40.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Big band audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Big band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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