Big band Audience in Germany
Big band has an estimated audience of 271,267 people in Germany. 47.1% are female, 52.9% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dries Mertens, Annalisa, Satire, Tony Bennett, German television comedy.
The average Big band fan in Germany is 45.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dries Mertens, Annalisa, Satire, with strongest over-indexing on Dries Mertens (82.44× the country average). Demographically, the Big band audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Big band fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 45.4 |
| Estimated audience size | 271,267 |
Audience persona
The typical Big band fan in Germany is balanced, around 45.4 years old, with strong Tradition tendencies and a notable affinity for Dries Mertens.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,741 | 0.96× |
| Bayern | 53,564 | 1.23× |
| Baden-Württemberg | 49,027 | 1.32× |
| Niedersachsen | 29,487 | 1.12× |
| Hessen | 21,224 | 1.03× |
| Rheinland-Pfalz | 16,366 | 1.2× |
| Sachsen | 13,132 | 0.99× |
| Berlin | 12,115 | 1× |
| Schleswig-Holstein | 9,426 | 0.97× |
| Brandenburg | 7,728 | 0.92× |
| Thüringen | 6,334 | 0.92× |
| Sachsen-Anhalt | 5,971 | 0.85× |
| Hamburg | 5,909 | 0.96× |
| Mecklenburg-Vorpommern | 3,614 | 0.7× |
| Saarland | 3,554 | 1.07× |
| Bremen | 1,834 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dries Mertens | 82.44× | Sports |
| Annalisa | 71.13× | Music & Radio |
| Satire | 8.81× | Literature |
| Tony Bennett | 65.5× | Music & Radio |
| German television comedy | 10.18× | Movies & TV |
| Reinhard Mey | 9.42× | Music & Radio |
| Saxophone | 12.63× | Music & Radio |
| Édith Piaf | 20× | Music & Radio |
| Maine Coon | 6.17× | Pets & Animals |
| Zoom! | 9.69× | Business & Career |
| Western Union | 5.2× | Business & Career |
| Allgäu | 7.21× | Travel & Leisure |
| Once Upon a Time in America | 19.08× | Movies & TV |
| Supertramp | 22.49× | Music & Radio |
| The Good, the Bad and the Ugly | 20× | Movies & TV |
| Vienna Philharmonic | 22.17× | Travel & Leisure |
| Falling in Reverse | 16.06× | Music & Radio |
| Roland Kaiser | 3.26× | Music & Radio |
| Pets | 1.72× | Pets & Animals |
| Charles Aznavour | 16.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.93 |
| Community Orientation | OPEN | 1.38 |
| Patriotism | CONSERVATISM | 1.35 |
| Pet Ownership | JOY | 1.16 |
| Indulgence | JOY | 1.15 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Italy | 9.4% |
| United Kingdom | 7.9% |
See Big band audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Big band have in Germany?
Big band has an estimated audience of 271,267 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Big band fans?
47.1% of Big band fans are female, 52.9% are male, with an average age of 45.4 years.
Which brands do Big band fans like most?
Big band fans show strongest brand affinity for Dries Mertens (82.44×), Annalisa (71.13×), and Satire (8.81×) over the country average.
Where do Big band fans live in Germany?
Big band fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,741), Bayern (reach 53,564), and Baden-Württemberg (reach 49,027). These three regions account for the largest share of the active audience.
What other brands do Big band fans also like?
Beyond Big band itself, the audience over-indexes on Annalisa (71.13×), Satire (8.81×), Tony Bennett (65.5×), and German television comedy (10.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Big band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.