Mambo (music) Audience in Germany
Mambo (music) has an estimated audience of 411,613 people in Germany. 48.0% are female, 52.0% are male, average age 40.4. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Bossa nova, Stamp collecting, American folk music, Ambient music, Satire.
The average Mambo (music) fan in Germany is 40.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Bossa nova, Stamp collecting, American folk music, with strongest over-indexing on Bossa nova (118.13× the country average). Demographically, the Mambo (music) audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Mambo (music) fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 40.4 |
| Estimated audience size | 411,613 |
Audience persona
The typical Mambo (music) fan in Germany is balanced, around 40.4 years old, with strong Tradition tendencies and a notable affinity for Bossa nova.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 38,047 | 0.58× |
| Nordrhein-Westfalen | 37,012 | 0.41× |
| Niedersachsen | 35,859 | 0.9× |
| Baden-Württemberg | 32,774 | 0.58× |
| Hessen | 26,878 | 0.86× |
| Sachsen | 21,671 | 1.07× |
| Berlin | 19,631 | 1.07× |
| Sachsen-Anhalt | 18,594 | 1.74× |
| Rheinland-Pfalz | 10,674 | 0.52× |
| Brandenburg | 10,340 | 0.81× |
| Mecklenburg-Vorpommern | 9,812 | 1.25× |
| Bremen | 9,572 | 2.72× |
| Schleswig-Holstein | 9,142 | 0.62× |
| Hamburg | 8,021 | 0.86× |
| Thüringen | 7,658 | 0.73× |
| Saarland | 6,503 | 1.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bossa nova | 118.13× | Music & Radio |
| Stamp collecting | 30.57× | Home & Garden |
| American folk music | 11.46× | Music & Radio |
| Ambient music | 10.47× | Music & Radio |
| Satire | 6.56× | Literature |
| Eurodance | 9.05× | Music & Radio |
| Minimal music | 10.66× | Music & Radio |
| Country rap | 7.5× | Music & Radio |
| Juan Luis Guerra | 89.33× | Music & Radio |
| Franz Zappa | 19.49× | Music & Radio |
| Ministry of Sound | 23.77× | Music & Radio |
| Jamie Lee Curtis | 7.9× | Movies & TV |
| Cumbia | 30.82× | Music & Radio |
| Ryanair | 2.79× | Travel & Leisure |
| Bluegrass music | 11.08× | Music & Radio |
| Supertramp | 19.72× | Music & Radio |
| Jeff Beck | 20× | Music & Radio |
| German television comedy | 5.71× | Movies & TV |
| Jethro Tull (band) | 14.46× | Music & Radio |
| Charles Aznavour | 18.09× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.82 |
| Sustainability | BALANCE | 1.52 |
| Indulgence | JOY | 1.49 |
| Sports Activity | POWER | 1.45 |
| Patriotism | CONSERVATISM | 1.35 |
| Quality Awareness | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Mexico | 8.8% |
| Colombia | 8.0% |
See Mambo (music) audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mambo (music) have in Germany?
Mambo (music) has an estimated audience of 411,613 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Mambo (music) fans?
48.0% of Mambo (music) fans are female, 52.0% are male, with an average age of 40.4 years.
Which brands do Mambo (music) fans like most?
Mambo (music) fans show strongest brand affinity for Bossa nova (118.13×), Stamp collecting (30.57×), and American folk music (11.46×) over the country average.
Where do Mambo (music) fans live in Germany?
Mambo (music) fans in Germany are most concentrated in Bayern (reach 38,047), Nordrhein-Westfalen (reach 37,012), and Niedersachsen (reach 35,859). These three regions account for the largest share of the active audience.
What other brands do Mambo (music) fans also like?
Beyond Mambo (music) itself, the audience over-indexes on Stamp collecting (30.57×), American folk music (11.46×), Ambient music (10.47×), and Satire (6.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mambo (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.