A data profile of the people who buy, follow and care about Merengue music in Spain — modelled from more than twelve digital signal sources. Merengue music has an estimated audience of 2,541,926 people in Spain.
Merengue music has an estimated audience of 2,541,926 people in Spain. 60.4% are female, 39.6% are male, average age 36.7. Top brand affinities: Las Vegas, Ticketmaster, Badoo, Mexico, Winamax.
Top brand affinities include Las Vegas, Ticketmaster, Badoo, with strongest over-indexing on Las Vegas (5.4× the country average).
Demographically, the Merengue music audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Merengue music fan in Spain is more female, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Las Vegas.
The key figures that characterise the Merengue music profile in Spain.
60.4% are female, 39.6% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 36.7 |
| Estimated audience size | 2,541,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Merengue music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 29.6% |
| Spain | 10.9% |
| Mexico | 9.3% |
The strongest cross-interests of the Merengue music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Las Vegas | Travel & Leisure | 5.40× | ||
| 02 | Winamax | Games | 4.04× | ||
| 03 | Ticketmaster | Travel & Leisure | 3.06× | ||
| 04 | Caribbean | Travel & Leisure | 2.76× | ||
| 05 | Tinder | Internet & Social Media | 2.58× | ||
| 06 | Michael Jackson | Music & Radio | 2.42× | ||
| 07 | Omegle | Internet & Social Media | 2.36× | ||
| 08 | Badoo | Internet & Social Media | 2.34× | ||
| 09 | Zara Kids | Fashion & Accessoires | 2.03× | ||
| 10 | Brad Pitt | Movies & TV | 2.00× | ||
| 11 | Hipercor | Shopping | 1.93× | ||
| 12 | BP | Cars & Mobility | 1.89× | ||
| 13 | Radio | Technology & Electronics | 1.79× | ||
| 14 | Genetics | Kids & Family | 1.79× | ||
| 15 | Julio Iglesias | Music & Radio | 1.63× | ||
| 16 | Mexico | Travel & Leisure | 1.61× | ||
| 17 | Flower | Home & Garden | 1.56× | ||
| 18 | Local food | Food & Beverages | 1.55× | ||
| 19 | Coches.net | Cars & Mobility | 1.51× | ||
| 20 | Reggaeton | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.85× | |
| Spirituality | BALANCE | 1.46× | |
| Tradition | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.71× | |
| Pet Ownership | JOY | 0.85× | |
| Sports Activity | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Merengue music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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