Rascasse Audience Intelligence

Shopping channel Audience in Germany

A data profile of the people who buy, follow and care about Shopping channel in Germany — modelled from more than twelve digital signal sources. Shopping channel has an estimated audience of 850,349 people in Germany.

#3473among Topic in Germany#958in Movies & TV

The average Shopping channel fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Norte Shopping, QVC, Buyer brokerage, with strongest over-indexing on Norte Shopping (135.7× the country average).

Demographically, the Shopping channel audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shopping channel fan in Germany is more female, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Norte Shopping.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shopping channel profile in Germany.

Audience size
850K
in Germany
Gender
67.8%♀
32.2% male
Age
41.7
average years
Country rank
#7486
Topic in Germany
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shopping channel fans

67.8% are female, 32.2% are male, average age 41.7.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Shopping channel audience in Germany
MetricValue
Female67.8%
Male32.2%
Average age41.7
Estimated audience size850,349
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Shopping channel audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Shopping channel audience comes from Germany.

Worldwide audience distribution share by country for Shopping channel
CountryShare
United States21.8%
Japan16.4%
Brazil10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shopping channel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shopping channel fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~30K1.24×
02Brandenburg~30K1.11×
03Schleswig-Holstein~30K1.08×
04Hamburg~20K1.08×
05Saarland~10K1.03×
06Rheinland-Pfalz~40K1.02×
07Sachsen~40K1.02×
08Bremen~7K1.01×
09Thüringen~20K0.99×
10Mecklenburg-Vorpommern~20K0.99×
11Berlin~40K0.98×
12Niedersachsen~70K0.91×
13Hessen~60K0.91×
14Baden-Württemberg~100K0.86×
15Bayern~100K0.84×
16Nordrhein-Westfalen~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Shopping channel, Germany
0.80×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shopping channel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shopping channel audience
#·InterestCategoryAffinity×
01Help to BuyHome & Garden139.34×
02Norte ShoppingShopping135.70×
03Sample saleShopping101.85×
04Online shopping rewardsShopping38.01×
05Buyer brokerageHome & Garden34.65×
06Shopping cart softwareInternet & Social Media30.03×
07TelenovelaMovies & TV20.00×
08Closeout (sale)Fashion & Accessoires17.89×
09QVCMovies & TV15.99×
10Möbel KraftHome & Garden13.58×
11Television networkMovies & TV11.63×
12TchiboShopping4.59×
13Shopping mallsShopping3.88×
14Discount storesShopping3.55×
15DeichmannShopping3.47×
16Netto Marken-DiscountShopping3.28×
17EdekaShopping3.16×
18REWEShopping2.92×
19ShoppingShopping2.11×
20dB’sMusic & Radio1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shopping channel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shopping channel audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.56×
CreativityOPEN2.30×
ExtroversionTHRILL1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shopping channel audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.81×
Risk AppetiteTHRILL0.84×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shopping channel have in Germany?

Shopping channel has an estimated audience of 850,349 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shopping channel fans?

67.8% of Shopping channel fans are female, 32.2% are male, with an average age of 41.7 years.

03

Which brands do Shopping channel fans like most?

Shopping channel fans show strongest brand affinity for Norte Shopping (135.7×), QVC (15.99×), and Buyer brokerage (34.65×) over the country average.

04

Where do Shopping channel fans live in Germany?

Shopping channel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Shopping channel fans also like?

Beyond Shopping channel itself, the audience over-indexes on QVC (15.99×), Buyer brokerage (34.65×), Online shopping rewards (38.01×), and Help to Buy (139.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Shopping channel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shopping channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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