Shopping channel Audience in Germany
Shopping channel has an estimated audience of 850,349 people in Germany. 67.8% are female, 32.2% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Norte Shopping, QVC, Buyer brokerage, Online shopping rewards, Help to Buy.
The average Shopping channel fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Norte Shopping, QVC, Buyer brokerage, with strongest over-indexing on Norte Shopping (135.7× the country average). Demographically, the Shopping channel audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Shopping channel fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 41.7 |
| Estimated audience size | 850,349 |
Audience persona
The typical Shopping channel fan in Germany is more female, around 41.7 years old, with strong Creativity tendencies and a notable affinity for Norte Shopping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,508 | 0.43× |
| Bayern | 57,748 | 0.42× |
| Baden-Württemberg | 54,818 | 0.47× |
| Niedersachsen | 52,175 | 0.63× |
| Rheinland-Pfalz | 47,323 | 1.11× |
| Sachsen-Anhalt | 46,867 | 2.13× |
| Sachsen | 44,967 | 1.08× |
| Schleswig-Holstein | 41,724 | 1.37× |
| Brandenburg | 41,610 | 1.58× |
| Hessen | 40,870 | 0.63× |
| Berlin | 36,837 | 0.97× |
| Hamburg | 26,782 | 1.39× |
| Saarland | 18,825 | 1.8× |
| Bremen | 12,316 | 1.69× |
| Thüringen | 7,390 | 0.34× |
| Mecklenburg-Vorpommern | 6,312 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Norte Shopping | 135.7× | Shopping |
| QVC | 15.99× | Movies & TV |
| Buyer brokerage | 34.65× | Home & Garden |
| Online shopping rewards | 38.01× | Shopping |
| Help to Buy | 139.34× | Home & Garden |
| Television network | 11.63× | Movies & TV |
| Sample sale | 101.85× | Shopping |
| Discount stores | 3.55× | Shopping |
| Telenovela | 20× | Movies & TV |
| Shopping cart software | 30.03× | Internet & Social Media |
| Closeout (sale) | 17.89× | Fashion & Accessoires |
| Tchibo | 4.59× | Shopping |
| Netto Marken-Discount | 3.28× | Shopping |
| Edeka | 3.16× | Shopping |
| Shopping malls | 3.88× | Shopping |
| Deichmann | 3.47× | Shopping |
| REWE | 2.92× | Shopping |
| Shopping | 2.11× | Shopping |
| Let's Dance (German TV series) | 4.17× | Movies & TV |
| For sale by owner | 7.36× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.55 |
| DIY Mentality | THRILL | 1.49 |
| Family Orientation | CONSERVATISM | 1.45 |
| Price Sensitivity | PREMIUM | 1.37 |
| Community Orientation | OPEN | 1.36 |
| Design Affinity | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 16.4% |
| Brazil | 10.3% |
See Shopping channel audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Shopping channel have in Germany?
Shopping channel has an estimated audience of 850,349 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shopping channel fans?
67.8% of Shopping channel fans are female, 32.2% are male, with an average age of 41.7 years.
Which brands do Shopping channel fans like most?
Shopping channel fans show strongest brand affinity for Norte Shopping (135.7×), QVC (15.99×), and Buyer brokerage (34.65×) over the country average.
Where do Shopping channel fans live in Germany?
Shopping channel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,508), Bayern (reach 57,748), and Baden-Württemberg (reach 54,818). These three regions account for the largest share of the active audience.
What other brands do Shopping channel fans also like?
Beyond Shopping channel itself, the audience over-indexes on QVC (15.99×), Buyer brokerage (34.65×), Online shopping rewards (38.01×), and Help to Buy (139.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shopping channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.