Closeout (sale) Audience in Germany
Closeout (sale) has an estimated audience of 592,907 people in Germany. 65.0% are female, 35.0% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Enzkreis, Mothercare, HODINKEE, Scots Guards, Solo climbing.
The average Closeout (sale) fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Enzkreis, Mothercare, HODINKEE, with strongest over-indexing on Enzkreis (43.94× the country average). Demographically, the Closeout (sale) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Closeout (sale) fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 37.9 |
| Estimated audience size | 592,907 |
Audience persona
The typical Closeout (sale) fan in Germany is more female, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Enzkreis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 387,580 | 2.99× |
| Niedersachsen | 108,745 | 1.89× |
| Bayern | 62,067 | 0.65× |
| Baden-Württemberg | 52,993 | 0.66× |
| Hessen | 31,751 | 0.7× |
| Rheinland-Pfalz | 31,403 | 1.06× |
| Sachsen | 20,688 | 0.71× |
| Schleswig-Holstein | 19,786 | 0.93× |
| Berlin | 16,025 | 0.6× |
| Hamburg | 15,808 | 1.18× |
| Sachsen-Anhalt | 15,011 | 0.98× |
| Brandenburg | 12,582 | 0.68× |
| Thüringen | 8,889 | 0.59× |
| Mecklenburg-Vorpommern | 7,126 | 0.63× |
| Bremen | 5,830 | 1.15× |
| Saarland | 4,396 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 43.94× | Travel & Leisure |
| Mothercare | 4× | Kids & Family |
| HODINKEE | 20× | Fashion & Accessoires |
| Scots Guards | 85.9× | Politics & Society |
| Solo climbing | 4.54× | Sports |
| Hachis Parmentier | 12.39× | Food & Beverages |
| Israel | 1.9× | Travel & Leisure |
| Isola 2000 | 20× | Travel & Leisure |
| Fairy godmother | 18.92× | Literature |
| Handmade Gifts | 1.66× | Kids & Family |
| Škoda Kodiaq | 1.59× | Cars & Mobility |
| Loincloth | 2.18× | Fashion & Accessoires |
| Family Eye Care | 24.06× | Health |
| Home Delivery | 1.97× | Food & Beverages |
| WonderJeans | 8.4× | Fashion & Accessoires |
| Jersey (fabric) | 2.95× | Fashion & Accessoires |
| Kaffe Fassett | 11.42× | Arts & Culture |
| Calella | 19.26× | Travel & Leisure |
| Bank account | 1.65× | Business & Career |
| Campaign setting | 12.49× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.5 |
| Price Sensitivity | PREMIUM | 1.4 |
| Early Adopter Mentality | POWER | 1.38 |
| Design Affinity | PREMIUM | 1.37 |
| Sustainability | BALANCE | 1.36 |
| LGBTQ+ Identity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| United Kingdom | 6.5% |
| India | 5.8% |
See Closeout (sale) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Closeout (sale) have in Germany?
Closeout (sale) has an estimated audience of 592,907 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Closeout (sale) fans?
65.0% of Closeout (sale) fans are female, 35.0% are male, with an average age of 37.9 years.
Which brands do Closeout (sale) fans like most?
Closeout (sale) fans show strongest brand affinity for Enzkreis (43.94×), Mothercare (4×), and HODINKEE (20×) over the country average.
Where do Closeout (sale) fans live in Germany?
Closeout (sale) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 387,580), Niedersachsen (reach 108,745), and Bayern (reach 62,067). These three regions account for the largest share of the active audience.
What other brands do Closeout (sale) fans also like?
Beyond Closeout (sale) itself, the audience over-indexes on Mothercare (4×), HODINKEE (20×), Scots Guards (85.9×), and Solo climbing (4.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Closeout (sale). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.