Rascasse Audience Intelligence

Closeout (sale) Audience in United States

A data profile of the people who buy, follow and care about Closeout (sale) in United States — modelled from more than twelve digital signal sources. Closeout (sale) has an estimated audience of 17,170,621 people in United States.

#1363among Topic in United States#101in Fashion & Accessoires

The average Closeout (sale) fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Scooby-Doo, Capital One, IKEA, with strongest over-indexing on Scooby-Doo (4.11× the country average).

Demographically, the Closeout (sale) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Closeout (sale) fan in United States is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Scooby-Doo.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Closeout (sale) profile in United States.

Audience size
17.2M
in United States
Gender
65.6%♀
34.4% male
Age
42.6
average years
Country rank
#1990
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Closeout (sale) fans

65.6% are female, 34.4% are male, average age 42.6.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Closeout (sale) audience in United States
MetricValue
Female65.6%
Male34.4%
Average age42.6
Estimated audience size17,170,621
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Closeout (sale) audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3918%
40-4925%
50+28%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Closeout (sale) audience comes from United States.

Worldwide audience distribution share by country for Closeout (sale)
CountryShare
United States31.6%
United Kingdom6.5%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Closeout (sale) audience in United States is strongest.

Fig. 05

Top regions by affinity

Closeout (sale) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~70K1.35×
02New Jersey~600K1.34×
03New York~1M1.23×
04Virginia~500K1.14×
05Alaska~40K1.10×
06Vermont~30K1.10×
07California~2M1.09×
08Georgia~600K1.07×
09North Dakota~40K1.07×
10Maryland~300K1.06×
11Washington~400K1.05×
12South Dakota~40K1.05×
13Illinois~600K1.03×
14Ohio~500K1.03×
15Alabama~200K1.03×
16Louisiana~200K1.02×
17Colorado~300K1.01×
18Montana~50K1.01×
19Hawaii~70K0.99×
20Missouri~300K0.98×
21Maine~60K0.98×
22Delaware~50K0.98×
23Massachusetts~300K0.97×
24New Mexico~80K0.97×
25West Virginia~80K0.97×
26Rhode Island~50K0.97×
27Tennessee~300K0.96×
28Oregon~200K0.96×
29Connecticut~200K0.96×
30Idaho~80K0.96×
31New Hampshire~60K0.96×
32Pennsylvania~600K0.95×
33Kentucky~200K0.95×
34Kansas~100K0.95×
35North Carolina~500K0.94×
36South Carolina~200K0.94×
37Nebraska~80K0.94×
38Florida~1M0.93×
39Arizona~300K0.93×
40Wisconsin~200K0.93×
41Utah~100K0.93×
42Arkansas~100K0.93×
43Oklahoma~200K0.92×
44Mississippi~100K0.92×
45Michigan~400K0.90×
46Minnesota~200K0.90×
47Nevada~100K0.90×
48Iowa~100K0.90×
49Indiana~300K0.89×
50Texas~1.5M0.86×
Fig. 06

Affinity by region

Affinity by region — Closeout (sale), United States
0.86×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Closeout (sale) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Closeout (sale) audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV4.11×
02Kelly OsbourneMusic & Radio3.46×
03Bath and BodyworksShopping2.77×
04Garden furnitureHome & Garden2.68×
05Discount storesShopping2.14×
06Discounts and allowancesShopping2.09×
07KitchenwareHome & Garden2.08×
08Black Friday (shopping)Shopping2.07×
09Cyber MondayShopping2.06×
10CabinetryHome & Garden2.04×
11Real propertyHome & Garden1.92×
12Capital OneBusiness & Career1.90×
13IKEAHome & Garden1.90×
14Nordstrom rackFashion & Accessoires1.90×
15J. C. PenneyShopping1.72×
16Shopping mallsShopping1.68×
17MenardsHome & Garden1.67×
18Dollar GeneralShopping1.58×
19TrousersFashion & Accessoires1.55×
20Home AppliancesHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Closeout (sale) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Closeout (sale) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.59×
Quality AwarenessPREMIUM1.48×
IndulgenceJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Closeout (sale) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
Pet OwnershipJOY0.89×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Closeout (sale) have in United States?

Closeout (sale) has an estimated audience of 17,170,621 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Closeout (sale) fans?

65.6% of Closeout (sale) fans are female, 34.4% are male, with an average age of 42.6 years.

03

Which brands do Closeout (sale) fans like most?

Closeout (sale) fans show strongest brand affinity for Scooby-Doo (4.11×), Capital One (1.9×), and IKEA (1.9×) over the country average.

04

Where do Closeout (sale) fans live in United States?

Closeout (sale) fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Closeout (sale) fans also like?

Beyond Closeout (sale) itself, the audience over-indexes on Capital One (1.9×), IKEA (1.9×), Black Friday (shopping) (2.07×), and Discount stores (2.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Closeout (sale) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Closeout (sale). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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