Closeout (sale) Audience in United States

Closeout (sale) logo

Closeout (sale) has an estimated audience of 17,170,621 people in United States. 65.6% are female, 34.4% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Fairy godmother, Goop, Cherish (group).

The average Closeout (sale) fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Fairy godmother, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Closeout (sale) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Closeout (sale) fans

Demographic split for Closeout (sale) audience in United States
MetricValue
Female65.6%
Male34.4%
Average age42.6
Estimated audience size17,170,621

Audience persona

The typical Closeout (sale) fan in United States is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Closeout (sale) in United States
RegionReachAffinity
California2,286,5141.21×
Texas1,385,5000.94×
New York1,323,8781.38×
Florida1,108,7220.95×
New Jersey642,3111.47×
Illinois635,3401.11×
Georgia626,7691.18×
Ohio589,0811.11×
Pennsylvania587,0611.02×
Virginia543,7121.3×
North Carolina470,2460.91×
Washington406,5671.18×
Michigan386,0930.86×
Massachusetts355,6201.05×
Tennessee343,0801×
Maryland338,5281.15×
Arizona327,9700.94×
Missouri279,3261.01×
Colorado261,9720.97×
Indiana260,7640.83×
Alabama257,2301.07×
Louisiana248,7071.12×
Wisconsin231,8710.9×
South Carolina218,9730.85×
Kentucky203,7380.95×
Minnesota187,7460.76×
Oregon179,0090.91×
Oklahoma166,5150.87×
Connecticut161,9190.94×
Utah134,2940.87×
Nevada119,7420.72×
Kansas114,5470.85×
Arkansas105,8430.75×
Mississippi103,6000.73×
Washington, District of Columbia99,0001.92×
Iowa78,7460.56×
New Mexico72,0780.84×
Hawaii60,3580.82×
Idaho59,2350.69×
Nebraska58,6550.68×
West Virginia55,5930.7×
Maine54,4060.88×
Alaska51,2101.39×
New Hampshire49,3300.73×
Montana44,6410.94×
Rhode Island44,2310.81×
South Dakota44,0631.11×
North Dakota42,9021.22×
Delaware42,6570.9×
Wyoming41,5121.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Closeout (sale) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan13.32×Politics & Society
Fairy godmother11.82×Literature
Goop8.36×Internet & Social Media
Cherish (group)16.18×Music & Radio
Vocal harmony6.35×Music & Radio
Wok8.87×Food & Beverages
headspace11.3×Health
Google Home7.81×Technology & Electronics
Hibachi9.03×Food & Beverages
Grace Slick9.14×Music & Radio
Hipster9.89×Politics & Society
El Paso County, Colorado12.35×Travel & Leisure
Grinch3.68×Movies & TV
TV Fanatic9.5×Movies & TV
Ira Glass13.84×Music & Radio
UK garage4.22×Music & Radio
Kikar HaShabbat12.6×News
National Paralympic Committee17.42×Sports
Cryptic crossword11.55×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Closeout (sale) audience
TraitClusterScore
Price SensitivityPREMIUM1.31
Quality AwarenessPREMIUM1.28
ExtroversionTHRILL1.15
CreativityOPEN1.14
DIY MentalityTHRILL1.11
Luxury OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Closeout (sale)
CountryShare
United States31.6%
United Kingdom6.5%
India5.8%

See Closeout (sale) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Closeout (sale) have in United States?

Closeout (sale) has an estimated audience of 17,170,621 people in United States, concentrated in California and Texas.

What is the gender split and age of Closeout (sale) fans?

65.6% of Closeout (sale) fans are female, 34.4% are male, with an average age of 42.6 years.

Which brands do Closeout (sale) fans like most?

Closeout (sale) fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (13.32×), and Fairy godmother (11.82×) over the country average.

Where do Closeout (sale) fans live in United States?

Closeout (sale) fans in United States are most concentrated in California (reach 2,286,514), Texas (reach 1,385,500), and New York (reach 1,323,878). These three regions account for the largest share of the active audience.

What other brands do Closeout (sale) fans also like?

Beyond Closeout (sale) itself, the audience over-indexes on Governor of Michigan (13.32×), Fairy godmother (11.82×), Goop (8.36×), and Cherish (group) (16.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Closeout (sale). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.