Buyer brokerage Audience in Germany
Buyer brokerage has an estimated audience of 1,025,963 people in Germany. 56.2% are female, 43.8% are male, average age 39.9. Top brand affinities: Gil Ofarim, Home Office, Škoda Kodiaq, Progressive rock, Stradivarius.
Top brand affinities include Gil Ofarim, Home Office, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (2.48× the country average). Demographically, the Buyer brokerage audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Category: Home & Garden · Type: Topic
Demographics of Buyer brokerage fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 39.9 |
| Estimated audience size | 1,025,963 |
Audience persona
The typical Buyer brokerage fan in Germany is more female, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.48× | Music & Radio |
| Home Office | 1.64× | Business & Career |
| Škoda Kodiaq | 2.69× | Cars & Mobility |
| Progressive rock | 2.02× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Cachorro | 3.74× | Pets & Animals |
| Jack White | 1.64× | Movies & TV |
| Home Delivery | 2.09× | Food & Beverages |
| Kotlet schabowy | 18× | Food & Beverages |
| Radio Kiss Kiss Napoli | 15.87× | Music & Radio |
| Isay | 10.66× | Shopping |
| Jaumo | 9.97× | Internet & Social Media |
| Natural rubber | 1.51× | Cars & Mobility |
| KLIX (AM) | 1.63× | Music & Radio |
| Figure painting (hobby) | 2.56× | Arts & Culture |
| South Asian cuisine | 4.49× | Food & Beverages |
| Assassin's Creed: Brotherhood | 5.94× | Games |
| Pontifical Xavierian University | 20× | Business & Career |
| Anton Hofreiter | 2.93× | Politics & Society |
| The Hunt (2012 film) | 2.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.6 |
| Early Adopter Mentality | POWER | 1.58 |
| Design Affinity | PREMIUM | 1.47 |
| Individualism | JOY | 1.42 |
| DIY Mentality | THRILL | 1.36 |
| Tradition | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.8% |
| Canada | 16.6% |
| United States | 16.0% |
See Buyer brokerage audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Buyer brokerage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.