Buyer brokerage Audience in Germany
Buyer brokerage has an estimated audience of 1,025,963 people in Germany. 56.2% are female, 43.8% are male, average age 39.9. Top brand affinities: Conchita Wurst, Day spa, QVC, JACK & JONES, Shopping channel.
Top brand affinities include Conchita Wurst, Day spa, QVC, with strongest over-indexing on Conchita Wurst (20× the country average). Demographically, the Buyer brokerage audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Category: Home & Garden · Type: Topic
Demographics of Buyer brokerage fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 39.9 |
| Estimated audience size | 1,025,963 |
Audience persona
The typical Buyer brokerage fan in Germany is more female, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Conchita Wurst.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Conchita Wurst | 20× | Music & Radio |
| Day spa | 10.37× | Beauty & Wellness |
| QVC | 4.82× | Movies & TV |
| JACK & JONES | 20× | Fashion & Accessoires |
| Shopping channel | 11.98× | Movies & TV |
| Black Veil Brides | 20× | Music & Radio |
| Plumbing | 4.27× | Home & Garden |
| Old Navy | 10.66× | Fashion & Accessoires |
| Fear and Loathing in Las Vegas (film) | 17.8× | Movies & TV |
| Family | 1.81× | Kids & Family |
| Hygiene | 2.87× | Beauty & Wellness |
| 2.54× | Technology & Electronics | |
| Hairstyle | 2.48× | Beauty & Wellness |
| Satire | 3.3× | Literature |
| Mytheresa.com | 6.45× | Shopping |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Vacation rental | 3.08× | Travel & Leisure |
| Uniqlo | 2.74× | Shopping |
| Self care | 2.45× | Health |
| German language | 1.97× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.6 |
| Early Adopter Mentality | POWER | 1.58 |
| Design Affinity | PREMIUM | 1.47 |
| Individualism | JOY | 1.42 |
| DIY Mentality | THRILL | 1.36 |
| Tradition | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.8% |
| Canada | 16.6% |
| United States | 16.0% |
See Buyer brokerage audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Buyer brokerage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.