A data profile of the people who buy, follow and care about Buyer brokerage in Germany — modelled from more than twelve digital signal sources. Buyer brokerage has an estimated audience of 1,025,963 people in Germany.
Buyer brokerage has an estimated audience of 1,025,963 people in Germany. 56.2% are female, 43.8% are male, average age 39.9. Top brand affinities: Shopping channel, Conchita Wurst, Siem Reap, Day spa, Family.
Top brand affinities include Shopping channel, Conchita Wurst, Siem Reap, with strongest over-indexing on Shopping channel (34.65× the country average).
Demographically, the Buyer brokerage audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Buyer brokerage fan in Germany is more female, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Shopping channel.
The key figures that characterise the Buyer brokerage profile in Germany.
56.2% are female, 43.8% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 39.9 |
| Estimated audience size | 1,025,963 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 28% | |
| 50+ | 20% |
of the worldwide Buyer brokerage audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 20.8% |
| Canada | 16.6% |
| United States | 16.0% |
The strongest cross-interests of the Buyer brokerage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping channel | Movies & TV | 34.65× | ||
| 02 | Conchita Wurst | Music & Radio | 20.00× | ||
| 03 | Siem Reap | Travel & Leisure | 20.00× | ||
| 04 | Sting (musician) | Music & Radio | 20.00× | ||
| 05 | Black Veil Brides | Music & Radio | 20.00× | ||
| 06 | Nikki Glaser | Movies & TV | 20.00× | ||
| 07 | Kilt | Fashion & Accessoires | 15.51× | ||
| 08 | Mytheresa.com | Shopping | 10.46× | ||
| 09 | Aromatherapy | Home & Garden | 9.46× | ||
| 10 | Day spa | Beauty & Wellness | 9.41× | ||
| 11 | Hat | Fashion & Accessoires | 7.27× | ||
| 12 | Technology & Electronics | 4.32× | |||
| 13 | Plumbing | Home & Garden | 4.25× | ||
| 14 | QVC | Movies & TV | 3.65× | ||
| 15 | Anime and manga fandom | Literature | 3.27× | ||
| 16 | Family | Kids & Family | 2.98× | ||
| 17 | Nature | Home & Garden | 2.76× | ||
| 18 | Uniqlo | Shopping | 2.61× | ||
| 19 | Vacations | Travel & Leisure | 2.32× | ||
| 20 | Germany | Travel & Leisure | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.64× | |
| Tradition | CONSERVATISM | 1.60× | |
| Individualism | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Pet Ownership | JOY | 0.86× | |
| Need for Security | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Buyer brokerage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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