Rascasse Audience Intelligence

Buyer brokerage Audience in United States

A data profile of the people who buy, follow and care about Buyer brokerage in United States — modelled from more than twelve digital signal sources. Buyer brokerage has an estimated audience of 791,323 people in United States.

#9566among Topic in United States#1246in Home & Garden

The average Buyer brokerage fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dotloop, Single-family detached home, Mortgage loans, with strongest over-indexing on Dotloop (56× the country average).

Demographically, the Buyer brokerage audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buyer brokerage fan in United States is more female, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Dotloop.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buyer brokerage profile in United States.

Audience size
791K
in United States
Gender
59.0%♀
41.0% male
Age
40.7
average years
Country rank
#27665
Topic in United States
Fig. 01

Search interest · 12-month trend

-81%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buyer brokerage fans

59.0% are female, 41.0% are male, average age 40.7.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Buyer brokerage audience in United States
MetricValue
Female59.0%
Male41.0%
Average age40.7
Estimated audience size791,323
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Buyer brokerage audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Buyer brokerage audience comes from United States.

Worldwide audience distribution share by country for Buyer brokerage
CountryShare
Germany20.8%
Canada16.6%
United States16.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buyer brokerage audience in United States is strongest.

Fig. 05

Top regions by affinity

Buyer brokerage fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.56×
02North Dakota~2K1.30×
03South Dakota~2K1.26×
04Montana~3K1.21×
05Maine~3K1.20×
06New Hampshire~4K1.18×
07Rhode Island~3K1.13×
08Delaware~2K1.13×
09New Mexico~4K1.12×
10West Virginia~4K1.11×
11Alaska~2K1.07×
12Idaho~4K1.06×
13Hawaii~4K1.06×
14Mississippi~7K1.04×
15Washington, District of Columbia~2K1.04×
16Arkansas~7K1.03×
17Nebraska~4K1.02×
18Ohio~20K1.00×
19Iowa~7K1.00×
20Kansas~6K0.99×
21Oklahoma~9K0.98×
22Utah~7K0.97×
23Louisiana~10K0.96×
24Kentucky~10K0.96×
25Connecticut~8K0.96×
26Nevada~7K0.96×
27Alabama~10K0.94×
28Oregon~8K0.93×
29Massachusetts~10K0.92×
30South Carolina~10K0.92×
31Missouri~10K0.91×
32Wisconsin~10K0.91×
33Indiana~10K0.90×
34Minnesota~10K0.90×
35Tennessee~10K0.89×
36Maryland~10K0.89×
37Colorado~10K0.89×
38Arizona~10K0.88×
39Washington~10K0.87×
40North Carolina~20K0.86×
41Michigan~20K0.86×
42Pennsylvania~20K0.85×
43New Jersey~20K0.85×
44Virginia~20K0.85×
45Georgia~20K0.83×
46Illinois~20K0.82×
47Florida~40K0.75×
48New York~30K0.75×
49Texas~50K0.72×
50California~60K0.64×
Fig. 06

Affinity by region

Affinity by region — Buyer brokerage, United States
0.64×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buyer brokerage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buyer brokerage audience
#·InterestCategoryAffinity×
01DotloopHome & Garden56.00×
02Shoe storeFashion & Accessoires24.18×
03Bayer 04 LeverkusenSports20.00×
04Olympique LyonnaisSports18.21×
05Ligue 1Sports12.97×
06Single-family detached homeHome & Garden12.47×
07Multiple listing serviceHome & Garden7.21×
08Terraced houseHome & Garden6.45×
09Mortgage loansBusiness & Career4.98×
10Home automationTechnology & Electronics4.43×
11First class travelTravel & Leisure3.50×
12Luxury real estateBusiness & Career3.18×
13First-time buyerShopping3.01×
14FedExBusiness & Career2.63×
15AirbnbTravel & Leisure2.51×
16Shopping mallsShopping2.45×
17SubwayFood & Beverages2.14×
18Bank of AmericaBusiness & Career2.04×
19FurnitureHome & Garden1.91×
20PinterestInternet & Social Media1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buyer brokerage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buyer brokerage audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.02×
Quality AwarenessPREMIUM1.88×
Convenience OrientationPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buyer brokerage audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
TraditionCONSERVATISM0.88×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buyer brokerage have in United States?

Buyer brokerage has an estimated audience of 791,323 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Buyer brokerage fans?

59.0% of Buyer brokerage fans are female, 41.0% are male, with an average age of 40.7 years.

03

Which brands do Buyer brokerage fans like most?

Buyer brokerage fans show strongest brand affinity for Dotloop (56×), Single-family detached home (12.47×), and Mortgage loans (4.98×) over the country average.

04

Where do Buyer brokerage fans live in United States?

Buyer brokerage fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Buyer brokerage fans also like?

Beyond Buyer brokerage itself, the audience over-indexes on Single-family detached home (12.47×), Mortgage loans (4.98×), Shoe store (24.18×), and Ligue 1 (12.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Buyer brokerage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Buyer brokerage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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