Buyer brokerage Audience in United States

Buyer brokerage logo

Buyer brokerage has an estimated audience of 791,323 people in United States. 59.0% are female, 41.0% are male, average age 40.7. Top regions: Florida, Ohio, California. Top brand affinities: Staycation, UK garage, Penn & Teller, Product design, Israel.

The average Buyer brokerage fan in United States is 40.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Ohio, California. Top brand affinities include Staycation, UK garage, Penn & Teller, with strongest over-indexing on Staycation (6.14× the country average). Demographically, the Buyer brokerage audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Buyer brokerage fans

Demographic split for Buyer brokerage audience in United States
MetricValue
Female59.0%
Male41.0%
Average age40.7
Estimated audience size791,323

Audience persona

The typical Buyer brokerage fan in United States is more female, around 40.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Buyer brokerage in United States
RegionReachAffinity
Florida30,1030.56×
Ohio29,0081.19×
California28,1150.32×
New York25,8800.59×
Texas14,2530.21×
Georgia11,4640.47×
Arizona10,0990.63×
Illinois9,0200.34×
Virginia8,3950.44×
Massachusetts8,0640.52×
Mississippi7,8221.2×
Indiana7,4580.52×
Washington7,0840.45×
New Jersey7,0830.35×
Louisiana6,9550.68×
Arkansas6,9491.07×
Oklahoma6,7960.77×
Kentucky6,6880.67×
Alabama6,4740.59×
West Virginia6,4581.75×
Michigan6,4170.31×
Tennessee6,1680.39×
South Carolina6,1240.51×
Pennsylvania6,1200.23×
Kansas5,9650.96×
Idaho5,9631.5×
Missouri5,7780.45×
Hawaii5,6971.67×
Iowa5,6630.87×
Connecticut5,6360.71×
Montana5,6182.56×
North Carolina5,5480.23×
South Dakota5,5453.03×
Wisconsin5,4710.46×
North Dakota5,3993.32×
New Hampshire5,3211.71×
Nebraska5,2101.31×
New Mexico5,1831.31×
Nevada5,1660.68×
Rhode Island5,1382.04×
Maine5,1351.81×
Colorado5,1020.41×
Oregon5,1000.56×
Utah5,0700.72×
Vermont5,0543.64×
Maryland5,0120.37×
Minnesota4,8880.43×
Delaware4,6012.11×
Washington, District of Columbia3,3221.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buyer brokerage audience
BrandAffinityCategory
Staycation6.14×Home & Garden
UK garage8.99×Music & Radio
Penn & Teller12.7×Movies & TV
Product design1.91×Business & Career
Israel1.8×Travel & Leisure
Home equity1.62×Home & Garden
Bank account1.83×Business & Career
Kansas1.65×Travel & Leisure
Jeep Wagoneer3.44×Cars & Mobility
Jesse Plemons2.06×Movies & TV
Algebra7.73×Business & Career
Nebraska Cornhuskers football2.03×Sports
edureka19.67×Business & Career
Embroidery Library8.28×Home & Garden
Home staging2.78×Home & Garden
Kendra Scott1.53×Fashion & Accessoires
Nurse education1.67×Kids & Family
Vivian Campbell9.8×Music & Radio
Dental hygienist3.14×Health
Urban horticulture1.66×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buyer brokerage audience
TraitClusterScore
Luxury OrientationPREMIUM1.74
Career OrientationPOWER1.58
Design AffinityPREMIUM1.48
DIY MentalityTHRILL1.44
IndulgenceJOY1.38
TravellingTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Buyer brokerage
CountryShare
Germany20.8%
Canada16.6%
United States16.0%

See Buyer brokerage audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Buyer brokerage have in United States?

Buyer brokerage has an estimated audience of 791,323 people in United States, concentrated in Florida and Ohio.

What is the gender split and age of Buyer brokerage fans?

59.0% of Buyer brokerage fans are female, 41.0% are male, with an average age of 40.7 years.

Which brands do Buyer brokerage fans like most?

Buyer brokerage fans show strongest brand affinity for Staycation (6.14×), UK garage (8.99×), and Penn & Teller (12.7×) over the country average.

Where do Buyer brokerage fans live in United States?

Buyer brokerage fans in United States are most concentrated in Florida (reach 30,103), Ohio (reach 29,008), and California (reach 28,115). These three regions account for the largest share of the active audience.

What other brands do Buyer brokerage fans also like?

Beyond Buyer brokerage itself, the audience over-indexes on UK garage (8.99×), Penn & Teller (12.7×), Product design (1.91×), and Israel (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buyer brokerage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.