Multiple listing service Audience in United States

Multiple listing service logo

Multiple listing service has an estimated audience of 4,937,446 people in United States. 59.4% are female, 40.6% are male, average age 43.7. Top regions: California, New York, Florida. Top brand affinities: Bathroom, Mortgage calculator, Starter home, Estate (land), Fireplace.

The average Multiple listing service fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Bathroom, Mortgage calculator, Starter home, with strongest over-indexing on Bathroom (4.66× the country average). Demographically, the Multiple listing service audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Multiple listing service fans

Demographic split for Multiple listing service audience in United States
MetricValue
Female59.4%
Male40.6%
Average age43.7
Estimated audience size4,937,446

Audience persona

The typical Multiple listing service fan in United States is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Bathroom.

Top regions in United States

Top regions ranked by reach for Multiple listing service in United States
RegionReachAffinity
California565,1941.04×
New York406,9611.47×
Florida338,7931.01×
Texas331,5940.78×
Washington258,7382.61×
Ohio171,4391.13×
New Jersey160,2531.28×
Pennsylvania157,3920.95×
Illinois150,6470.92×
Georgia130,7330.86×
North Carolina128,3930.86×
Massachusetts121,8761.25×
Virginia106,2590.88×
Michigan88,4310.68×
Arizona86,3270.86×
Tennessee81,4750.82×
Missouri79,2891×
South Carolina78,3841.06×
Wisconsin73,3930.99×
Maryland71,8520.85×
Oregon66,8541.18×
Minnesota66,5750.94×
Colorado64,6250.83×
Indiana62,9300.7×
Kentucky56,8480.92×
Connecticut55,9381.13×
Alabama52,3740.76×
Iowa44,6501.1×
Washington, District of Columbia43,5462.93×
Louisiana42,7330.67×
Arkansas41,2741.01×
Utah36,3420.82×
Oklahoma34,7970.63×
Kansas33,5940.86×
Nevada32,8010.69×
Idaho29,3121.18×
Mississippi28,8370.71×
Hawaii19,8340.93×
New Hampshire18,5260.95×
Nebraska18,1410.73×
New Mexico16,9850.69×
Rhode Island16,8371.07×
Montana16,6831.22×
Maine16,3010.92×
West Virginia12,5640.55×
Alaska11,8781.12×
South Dakota11,3561×
Delaware11,3080.83×
Vermont8,2800.96×
North Dakota7,1870.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Multiple listing service audience
BrandAffinityCategory
Bathroom4.66×Home & Garden
Mortgage calculator6.31×Home & Garden
Starter home6.45×Home & Garden
Estate (land)5.45×Business & Career
Fireplace6.37×Home & Garden
For sale by owner6.51×Home & Garden
Bedroom4.22×Home & Garden
Real property3.81×Home & Garden
Estate (law)4×Business & Career
Kitchen2.35×Home & Garden
House2.3×Home & Garden
Porch6.41×Home & Garden
Real estate broker2.85×Home & Garden
Countertop4.17×Home & Garden
First-time buyer3.96×Shopping
Mortgage loans2.83×Business & Career
Apartment2.71×Business & Career
Living room4.22×Home & Garden
Cabinetry3.66×Home & Garden
Property2.79×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Multiple listing service audience
TraitClusterScore
Quality AwarenessPREMIUM1.55
Design AffinityPREMIUM1.42
Career OrientationPOWER1.24
Family OrientationCONSERVATISM1.23
IndulgenceJOY1.21
DIY MentalityTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Multiple listing service
CountryShare
United States72.6%
Canada17.4%
United Kingdom1.9%

See Multiple listing service audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Multiple listing service have in United States?

Multiple listing service has an estimated audience of 4,937,446 people in United States, concentrated in California and New York.

What is the gender split and age of Multiple listing service fans?

59.4% of Multiple listing service fans are female, 40.6% are male, with an average age of 43.7 years.

Which brands do Multiple listing service fans like most?

Multiple listing service fans show strongest brand affinity for Bathroom (4.66×), Mortgage calculator (6.31×), and Starter home (6.45×) over the country average.

Where do Multiple listing service fans live in United States?

Multiple listing service fans in United States are most concentrated in California (reach 565,194), New York (reach 406,961), and Florida (reach 338,793). These three regions account for the largest share of the active audience.

What other brands do Multiple listing service fans also like?

Beyond Multiple listing service itself, the audience over-indexes on Mortgage calculator (6.31×), Starter home (6.45×), Estate (land) (5.45×), and Fireplace (6.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Multiple listing service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.