Rascasse Audience Intelligence

Multiple listing service Audience in United States

A data profile of the people who buy, follow and care about Multiple listing service in United States — modelled from more than twelve digital signal sources. Multiple listing service has an estimated audience of 4,937,446 people in United States.

#3826among Topic in United States#460in Home & Garden

The average Multiple listing service fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Bathroom, Mortgage calculator, Starter home, with strongest over-indexing on Bathroom (4.66× the country average).

Demographically, the Multiple listing service audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Multiple listing service fan in United States is more female, around 43.7 years old, with strong Career Orientation tendencies and a notable affinity for Bathroom.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Multiple listing service profile in United States.

Audience size
4.9M
in United States
Gender
59.4%♀
40.6% male
Age
43.7
average years
Country rank
#6784
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Multiple listing service fans

59.4% are female, 40.6% are male, average age 43.7.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Multiple listing service audience in United States
MetricValue
Female59.4%
Male40.6%
Average age43.7
Estimated audience size4,937,446
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Multiple listing service audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3921%
40-4926%
50+28%
Fig. 04

Worldwide distribution

72.6%

of the worldwide Multiple listing service audience comes from United States.

Worldwide audience distribution share by country for Multiple listing service
CountryShare
United States72.6%
Canada17.4%
United Kingdom1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Multiple listing service audience in United States is strongest.

Fig. 05

Top regions by affinity

Multiple listing service fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K2.09×
02Washington, District of Columbia~30K2.08×
03New York~400K1.38×
04New Jersey~100K1.17×
05Massachusetts~100K1.16×
06Alaska~10K1.14×
07Oregon~60K1.10×
08Ohio~200K1.07×
09Idaho~30K1.07×
10Montana~10K1.07×
11Connecticut~50K1.06×
12Iowa~40K1.05×
13Vermont~9K1.05×
14Wisconsin~80K1.04×
15South Dakota~10K1.04×
16Florida~300K1.03×
17Maine~20K1.02×
18Rhode Island~20K1.02×
19New Hampshire~20K1.00×
20California~500K0.99×
21South Carolina~70K0.99×
22North Dakota~10K0.99×
23Arkansas~40K0.98×
24Hawaii~20K0.98×
25Minnesota~70K0.97×
26Delaware~10K0.96×
27Missouri~70K0.94×
28Kentucky~60K0.94×
29Kansas~40K0.94×
30Mississippi~40K0.93×
31Pennsylvania~200K0.92×
32Utah~40K0.92×
33Arizona~90K0.91×
34West Virginia~20K0.91×
35Illinois~100K0.90×
36Virginia~100K0.90×
37Maryland~80K0.90×
38Nebraska~20K0.90×
39New Mexico~20K0.89×
40Tennessee~90K0.88×
41Georgia~100K0.87×
42Alabama~60K0.87×
43Nevada~40K0.87×
44North Carolina~100K0.86×
45Colorado~70K0.85×
46Oklahoma~50K0.84×
47Indiana~80K0.83×
48Louisiana~50K0.83×
49Michigan~100K0.80×
50Texas~300K0.76×
Fig. 06

Affinity by region

Affinity by region — Multiple listing service, United States
0.76×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Multiple listing service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Multiple listing service audience
#·InterestCategoryAffinity×
01For sale by ownerHome & Garden6.51×
02Starter homeHome & Garden6.45×
03PorchHome & Garden6.41×
04FireplaceHome & Garden6.37×
05Mortgage calculatorHome & Garden6.31×
06Estate (land)Business & Career5.45×
07BathroomHome & Garden4.66×
08BedroomHome & Garden4.22×
09Living roomHome & Garden4.22×
10CountertopHome & Garden4.17×
11Estate (law)Business & Career4.00×
12First-time buyerShopping3.96×
13Real propertyHome & Garden3.81×
14CabinetryHome & Garden3.66×
15Real estate brokerHome & Garden2.85×
16Mortgage loansBusiness & Career2.83×
17PropertyHome & Garden2.79×
18ApartmentBusiness & Career2.71×
19KitchenHome & Garden2.35×
20HouseHome & Garden2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Multiple listing service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Multiple listing service audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.00×
Community OrientationOPEN1.65×
DIY MentalityTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Multiple listing service audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.68×
PatriotismCONSERVATISM0.89×
Urban LifestyleOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Multiple listing service have in United States?

Multiple listing service has an estimated audience of 4,937,446 people in United States, concentrated in California and New York.

02

What is the gender split and age of Multiple listing service fans?

59.4% of Multiple listing service fans are female, 40.6% are male, with an average age of 43.7 years.

03

Which brands do Multiple listing service fans like most?

Multiple listing service fans show strongest brand affinity for Bathroom (4.66×), Mortgage calculator (6.31×), and Starter home (6.45×) over the country average.

04

Where do Multiple listing service fans live in United States?

Multiple listing service fans in United States are most concentrated in California (reach ~500K), New York (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Multiple listing service fans also like?

Beyond Multiple listing service itself, the audience over-indexes on Mortgage calculator (6.31×), Starter home (6.45×), Estate (land) (5.45×), and Fireplace (6.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Multiple listing service audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Multiple listing service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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