Conchita Wurst Audience in Germany
Conchita Wurst has an estimated audience of 957,297 people in Germany. 72.7% are female, 27.3% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Malik Harris, Ana Mena, Buyer brokerage, Cabaret (musical), Juanes.
The average Conchita Wurst fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Malik Harris, Ana Mena, Buyer brokerage, with strongest over-indexing on Malik Harris (216.51× the country average). Demographically, the Conchita Wurst audience skews more female with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Conchita Wurst fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 36.8 |
| Estimated audience size | 957,297 |
Audience persona
The typical Conchita Wurst fan in Germany is more female, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Malik Harris.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 232,816 | 1.11× |
| Bayern | 160,283 | 1.04× |
| Baden-Württemberg | 133,455 | 1.02× |
| Niedersachsen | 101,606 | 1.09× |
| Hessen | 67,161 | 0.92× |
| Sachsen | 52,437 | 1.12× |
| Rheinland-Pfalz | 49,937 | 1.04× |
| Berlin | 39,637 | 0.93× |
| Schleswig-Holstein | 33,397 | 0.97× |
| Brandenburg | 31,595 | 1.06× |
| Thüringen | 25,213 | 1.03× |
| Sachsen-Anhalt | 24,527 | 0.99× |
| Hamburg | 19,457 | 0.9× |
| Mecklenburg-Vorpommern | 18,306 | 1× |
| Saarland | 10,867 | 0.92× |
| Bremen | 6,911 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Malik Harris | 216.51× | Music & Radio |
| Ana Mena | 131.89× | Movies & TV |
| Buyer brokerage | 20× | Home & Garden |
| Cabaret (musical) | 59.56× | Music & Radio |
| Juanes | 98.31× | Music & Radio |
| Lola Indigo | 131.89× | Music & Radio |
| Sanremo Music Festival | 26.88× | Music & Radio |
| ABBA | 11.13× | Music & Radio |
| Elettra Lamborghini | 66.58× | Music & Radio |
| Wirtz | 5.27× | Music & Radio |
| Matilda de Angelis | 26.88× | Movies & TV |
| Christopher Street Day | 26.55× | Politics & Society |
| Guitarricadelafuente | 131.89× | Music & Radio |
| Rea Garvey | 10.48× | Music & Radio |
| Mädchenflohmarkt | 11.69× | Fashion & Accessoires |
| Bipa | 32.01× | Shopping |
| Ville Valo | 13.86× | Music & Radio |
| Harald Glööckler | 216.02× | Fashion & Accessoires |
| Gay bar | 18.55× | Politics & Society |
| Chanel West Coast | 69.13× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.6 |
| Urban Lifestyle | OPEN | 1.69 |
| Community Orientation | OPEN | 1.53 |
| Healthy Lifestyle | BALANCE | 1.52 |
| Pet Ownership | JOY | 1.31 |
| Sustainability | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 36.4% |
| Austria | 14.7% |
| France | 7.0% |
See Conchita Wurst audiences in other countries
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Frequently asked questions
How many fans does Conchita Wurst have in Germany?
Conchita Wurst has an estimated audience of 957,297 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Conchita Wurst fans?
72.7% of Conchita Wurst fans are female, 27.3% are male, with an average age of 36.8 years.
Which brands do Conchita Wurst fans like most?
Conchita Wurst fans show strongest brand affinity for Malik Harris (216.51×), Ana Mena (131.89×), and Buyer brokerage (20×) over the country average.
Where do Conchita Wurst fans live in Germany?
Conchita Wurst fans in Germany are most concentrated in Nordrhein-Westfalen (reach 232,816), Bayern (reach 160,283), and Baden-Württemberg (reach 133,455). These three regions account for the largest share of the active audience.
What other brands do Conchita Wurst fans also like?
Beyond Conchita Wurst itself, the audience over-indexes on Ana Mena (131.89×), Buyer brokerage (20×), Cabaret (musical) (59.56×), and Juanes (98.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Conchita Wurst. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.