Rascasse Audience Intelligence

Conchita Wurst Audience in Germany

A data profile of the people who buy, follow and care about Conchita Wurst in Germany — modelled from more than twelve digital signal sources. Conchita Wurst has an estimated audience of 842,350 people in Germany.

#64among Pop in Germany#1152among Person in Germany#770in Music & Radio

The average Conchita Wurst fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harald Glööckler, Malik Harris, Katy Bähm, with strongest over-indexing on Harald Glööckler (216.02× the country average).

Demographically, the Conchita Wurst audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Tradition, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Conchita Wurst fan in Germany is more female, around 36.8 years old, with strong Tradition tendencies and a notable affinity for Harald Glööckler.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Conchita Wurst profile in Germany.

Audience size
842K
in Germany
Gender
72.7%♀
27.3% male
Age
36.8
average years
Country rank
#7544
Person in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Conchita Wurst fans

72.7% are female, 27.3% are male, average age 36.8.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Conchita Wurst audience in Germany
MetricValue
Female72.7%
Male27.3%
Average age36.8
Estimated audience size842,350
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Conchita Wurst audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3921%
40-4922%
50+12%
Fig. 04

Worldwide distribution

37.2%

of the worldwide Conchita Wurst audience comes from Germany.

Worldwide audience distribution share by country for Conchita Wurst
CountryShare
Germany37.2%
Austria13.7%
France7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Conchita Wurst audience in Germany is strongest.

Fig. 05

Top regions by affinity

Conchita Wurst fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~50K1.15×
02Thüringen~30K1.12×
03Mecklenburg-Vorpommern~20K1.12×
04Brandenburg~30K1.10×
05Sachsen-Anhalt~30K1.08×
06Nordrhein-Westfalen~200K1.07×
07Niedersachsen~100K1.04×
08Rheinland-Pfalz~50K1.01×
09Bayern~200K0.99×
10Baden-Württemberg~100K0.97×
11Schleswig-Holstein~30K0.95×
12Saarland~10K0.94×
13Berlin~40K0.92×
14Hessen~60K0.89×
15Hamburg~20K0.87×
16Bremen~7K0.85×
Fig. 06

Affinity by region

Affinity by region — Conchita Wurst, Germany
0.85×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Conchita Wurst audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Conchita Wurst audience
#·InterestCategoryAffinity×
01Katy BähmMovies & TV219.63×
02Malik HarrisMusic & Radio216.51×
03Harald GlööcklerFashion & Accessoires216.02×
04Ana MenaMovies & TV131.89×
05Lola IndigoMusic & Radio131.89×
06GuitarricadelafuenteMusic & Radio131.89×
07JuanesMusic & Radio98.31×
08Chanel West CoastMovies & TV69.13×
09Elettra LamborghiniMusic & Radio66.58×
10Cabaret (musical)Music & Radio59.56×
11Luca HänniMusic & Radio36.31×
12BipaShopping32.01×
13Sanremo Music FestivalMusic & Radio26.88×
14Matilda de AngelisMovies & TV26.88×
15Christopher Street DayPolitics & Society26.55×
16Buyer brokerageHome & Garden20.00×
17MädchenflohmarktFashion & Accessoires11.69×
18ABBAMusic & Radio11.13×
19Rea GarveyMusic & Radio10.48×
20Lena Meyer-LandrutMusic & Radio5.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Conchita Wurst audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Conchita Wurst audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.44×
TravellingTHRILL1.37×
SpiritualityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Conchita Wurst audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.89×
DIY MentalityTHRILL0.92×
Family OrientationCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Conchita Wurst have in Germany?

Conchita Wurst has an estimated audience of 842,350 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Conchita Wurst fans?

72.7% of Conchita Wurst fans are female, 27.3% are male, with an average age of 36.8 years.

03

Which brands do Conchita Wurst fans like most?

Conchita Wurst fans show strongest brand affinity for Harald Glööckler (216.02×), Malik Harris (216.51×), and Katy Bähm (219.63×) over the country average.

04

Where do Conchita Wurst fans live in Germany?

Conchita Wurst fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Conchita Wurst fans also like?

Beyond Conchita Wurst itself, the audience over-indexes on Malik Harris (216.51×), Katy Bähm (219.63×), Ana Mena (131.89×), and Luca Hänni (36.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Conchita Wurst audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Conchita Wurst. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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