Rascasse Audience Intelligence

Television network Audience in Germany

A data profile of the people who buy, follow and care about Television network in Germany — modelled from more than twelve digital signal sources. Television network has an estimated audience of 3,520,397 people in Germany.

#1069among Topic in Germany#124in Movies & TV

The average Television network fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include DirecTV, Shopping channel, Google Maps, with strongest over-indexing on DirecTV (10.62× the country average).

Demographically, the Television network audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Television network fan in Germany is more male, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for DirecTV.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Television network profile in Germany.

Audience size
3.5M
in Germany
Gender
43.5%♀
56.5% male
Age
38.5
average years
Country rank
#1733
Topic in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Television network fans

43.5% are female, 56.5% are male, average age 38.5.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Television network audience in Germany
MetricValue
Female43.5%
Male56.5%
Average age38.5
Estimated audience size3,520,397
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Television network audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Television network audience comes from Germany.

Worldwide audience distribution share by country for Television network
CountryShare
United States35.0%
Brazil6.7%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Television network audience in Germany is strongest.

Fig. 05

Top regions by affinity

Television network fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~50K1.52×
02Saarland~50K1.17×
03Mecklenburg-Vorpommern~70K1.07×
04Thüringen~90K1.02×
05Sachsen-Anhalt~90K1.01×
06Brandenburg~100K0.97×
07Hamburg~80K0.97×
08Schleswig-Holstein~100K0.94×
09Niedersachsen~300K0.92×
10Rheinland-Pfalz~200K0.92×
11Sachsen~200K0.91×
12Nordrhein-Westfalen~700K0.90×
13Berlin~100K0.89×
14Hessen~200K0.86×
15Baden-Württemberg~400K0.81×
16Bayern~400K0.78×
Fig. 06

Affinity by region

Affinity by region — Television network, Germany
0.78×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Television network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Television network audience
#·InterestCategoryAffinity×
01Shopping channelMovies & TV11.63×
02DirecTVMovies & TV10.62×
03HertzCars & Mobility6.15×
04Country rapMusic & Radio4.34×
05SatireLiterature3.37×
06SixtCars & Mobility3.17×
07Western UnionBusiness & Career2.94×
08RTL TelevisionMovies & TV2.86×
09Art filmMovies & TV2.71×
10CanadaTravel & Leisure2.57×
11Google MapsInternet & Social Media2.30×
12German languagePolitics & Society2.08×
13VolunteeringPolitics & Society2.03×
14TattoosFashion & Accessoires1.96×
15DessertsFood & Beverages1.92×
16VacationsTravel & Leisure1.83×
17NatureHome & Garden1.75×
18TagesschauMovies & TV1.59×
19Netto Marken-DiscountShopping1.53×
20Müller (company)Food & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Television network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Television network audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.57×
SpiritualityBALANCE1.50×
PatriotismCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Television network audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
Design AffinityPREMIUM0.77×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Television network have in Germany?

Television network has an estimated audience of 3,520,397 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Television network fans?

43.5% of Television network fans are female, 56.5% are male, with an average age of 38.5 years.

03

Which brands do Television network fans like most?

Television network fans show strongest brand affinity for DirecTV (10.62×), Shopping channel (11.63×), and Google Maps (2.3×) over the country average.

04

Where do Television network fans live in Germany?

Television network fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Television network fans also like?

Beyond Television network itself, the audience over-indexes on Shopping channel (11.63×), Google Maps (2.3×), RTL Television (2.86×), and Canada (2.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Television network audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Television network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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