A data profile of the people who buy, follow and care about Television network in Italy — modelled from more than twelve digital signal sources. Television network has an estimated audience of 4,957,488 people in Italy.
The average Television network fan in Italy is 41.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Bad Bunny, Satire, with strongest over-indexing on Wikipedia (6.41× the country average).
Demographically, the Television network audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Television network fan in Italy is balanced, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Television network profile in Italy.
47.2% are female, 52.8% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 41.2 |
| Estimated audience size | 4,957,488 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Television network audience comes from Italy.
| Country | Share |
|---|---|
| United States | 35.0% |
| Brazil | 6.7% |
| Mexico | 5.5% |
Where the Television network audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | ~100K | 1.19× | |
| 02 | Friuli-Venezia Giulia | ~100K | 1.08× | |
| 03 | Abruzzo | ~100K | 1.07× | |
| 04 | Trentino-Alto Adige/Südtirol | ~100K | 1.07× | |
| 05 | Calabria | ~200K | 1.05× | |
| 06 | Sardinia | ~100K | 1.03× | |
| 07 | Marche | ~100K | 1.03× | |
| 08 | Liguria | ~100K | 1.02× | |
| 09 | Puglia | ~300K | 0.96× | |
| 10 | Sicilia | ~400K | 0.95× | |
| 11 | Piedmont | ~300K | 0.95× | |
| 12 | Tuscany | ~300K | 0.95× | |
| 13 | Campania | ~500K | 0.94× | |
| 14 | Emilia-Romagna | ~400K | 0.94× | |
| 15 | Veneto | ~400K | 0.94× | |
| 16 | Lazio | ~600K | 0.91× | |
| 17 | Lombardy | ~700K | 0.85× |
The strongest cross-interests of the Television network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 7.29× | ||
| 02 | Wikipedia | Internet & Social Media | 6.41× | ||
| 03 | Satire | Literature | 4.64× | ||
| 04 | Improvisation | Music & Radio | 3.40× | ||
| 05 | Mediaset | Technology & Electronics | 3.22× | ||
| 06 | New Testament | Politics & Society | 3.14× | ||
| 07 | Subscription business model | Shopping | 2.65× | ||
| 08 | Canada | Travel & Leisure | 2.50× | ||
| 09 | Master of Business Administration | Business & Career | 2.16× | ||
| 10 | Champagne | Food & Beverages | 2.00× | ||
| 11 | Personal finance | Business & Career | 1.95× | ||
| 12 | Sanremo Music Festival | Music & Radio | 1.90× | ||
| 13 | Internet & Social Media | 1.87× | |||
| 14 | Borsa Italiana | Business & Career | 1.85× | ||
| 15 | Singer-songwriter | Music & Radio | 1.84× | ||
| 16 | Genetics | Kids & Family | 1.78× | ||
| 17 | Musical theatre | Movies & TV | 1.68× | ||
| 18 | Milk | Food & Beverages | 1.67× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.66× | ||
| 20 | Financial services | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Spirituality | BALANCE | 1.35× | |
| Risk Appetite | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.75× | |
| Creativity | OPEN | 0.78× |
Television network has an estimated audience of 4,957,488 people in Italy, concentrated in Lombardy and Lazio.
47.2% of Television network fans are female, 52.8% are male, with an average age of 41.2 years.
Television network fans show strongest brand affinity for Wikipedia (6.41×), Bad Bunny (7.29×), and Satire (4.64×) over the country average.
Television network fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Television network itself, the audience over-indexes on Bad Bunny (7.29×), Satire (4.64×), Personal finance (1.95×), and WhatsApp (1.87×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Television network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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