Rascasse Audience Intelligence

Television network Audience in Italy

A data profile of the people who buy, follow and care about Television network in Italy — modelled from more than twelve digital signal sources. Television network has an estimated audience of 4,957,488 people in Italy.

The average Television network fan in Italy is 41.2 years old, balanced, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Top brand affinities include Wikipedia, Bad Bunny, Satire, with strongest over-indexing on Wikipedia (6.41× the country average).

Demographically, the Television network audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Television network fan in Italy is balanced, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Television network profile in Italy.

Audience size
5M
in Italy
Gender
47.2%
52.8% male
Age
41.2
average years
Country rank
#1355
Topic in Italy
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Television network fans

47.2% are female, 52.8% are male, average age 41.2.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Television network audience in Italy
MetricValue
Female47.2%
Male52.8%
Average age41.2
Estimated audience size4,957,488
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Television network audience in Italy
Age bracketShare%
16-1915%
20-2917%
30-3922%
40-4922%
50+24%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Television network audience comes from Italy.

Worldwide audience distribution share by country for Television network
CountryShare
United States35.0%
Brazil6.7%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Television network audience in Italy is strongest.

Fig. 05

Top regions by affinity

Television network fans by region: top regions in Italy
#RegionReachAffinity×
01Umbria~100K1.19×
02Friuli-Venezia Giulia~100K1.08×
03Abruzzo~100K1.07×
04Trentino-Alto Adige/Südtirol~100K1.07×
05Calabria~200K1.05×
06Sardinia~100K1.03×
07Marche~100K1.03×
08Liguria~100K1.02×
09Puglia~300K0.96×
10Sicilia~400K0.95×
11Piedmont~300K0.95×
12Tuscany~300K0.95×
13Campania~500K0.94×
14Emilia-Romagna~400K0.94×
15Veneto~400K0.94×
16Lazio~600K0.91×
17Lombardy~700K0.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Television network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Television network audience
#·InterestCategoryAffinity×
01Bad BunnyMusic & Radio7.29×
02WikipediaInternet & Social Media6.41×
03SatireLiterature4.64×
04ImprovisationMusic & Radio3.40×
05MediasetTechnology & Electronics3.22×
06New TestamentPolitics & Society3.14×
07Subscription business modelShopping2.65×
08CanadaTravel & Leisure2.50×
09Master of Business AdministrationBusiness & Career2.16×
10ChampagneFood & Beverages2.00×
11Personal financeBusiness & Career1.95×
12Sanremo Music FestivalMusic & Radio1.90×
13WhatsAppInternet & Social Media1.87×
14Borsa ItalianaBusiness & Career1.85×
15Singer-songwriterMusic & Radio1.84×
16GeneticsKids & Family1.78×
17Musical theatreMovies & TV1.68×
18MilkFood & Beverages1.67×
19AutoScout24Cars & Mobility1.66×
20Financial servicesBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Television network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Television network audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.42×
SpiritualityBALANCE1.35×
Risk AppetiteTHRILL1.26×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Television network audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.64×
Healthy LifestyleBALANCE0.75×
CreativityOPEN0.78×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Television network have in Italy?

Television network has an estimated audience of 4,957,488 people in Italy, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Television network fans?

47.2% of Television network fans are female, 52.8% are male, with an average age of 41.2 years.

03

Which brands do Television network fans like most?

Television network fans show strongest brand affinity for Wikipedia (6.41×), Bad Bunny (7.29×), and Satire (4.64×) over the country average.

04

Where do Television network fans live in Italy?

Television network fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Television network fans also like?

Beyond Television network itself, the audience over-indexes on Bad Bunny (7.29×), Satire (4.64×), Personal finance (1.95×), and WhatsApp (1.87×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Television network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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