A data profile of the people who buy, follow and care about Television network in Canada — modelled from more than twelve digital signal sources. Television network has an estimated audience of 6,259,607 people in Canada.
The average Television network fan in Canada is 40.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Sportsnet, Real property, Rogers Communications, with strongest over-indexing on Sportsnet (1.68× the country average).
Demographically, the Television network audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Television network fan in Canada is balanced, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Sportsnet.
The key figures that characterise the Television network profile in Canada.
47.1% are female, 52.9% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 40.9 |
| Estimated audience size | 6,259,607 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Television network audience comes from Canada.
| Country | Share |
|---|---|
| United States | 35.0% |
| Brazil | 6.7% |
| Mexico | 5.5% |
Where the Television network audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1.5M | 1.77× | |
| 02 | Prince Edward Island | ~30K | 1.13× | |
| 03 | Newfoundland and Labrador | ~100K | 1.01× | |
| 04 | Saskatchewan | ~200K | 1.00× | |
| 05 | New Brunswick | ~100K | 0.97× | |
| 06 | Nova Scotia | ~200K | 0.95× | |
| 07 | Manitoba | ~200K | 0.94× | |
| 08 | Alberta | ~700K | 0.85× | |
| 09 | Ontario | ~2M | 0.82× | |
| 10 | Quebec | ~1M | 0.77× |
The strongest cross-interests of the Television network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chloë Grace Moretz | Movies & TV | 3.79× | ||
| 02 | National League | Sports | 3.24× | ||
| 03 | Italo disco | Music & Radio | 3.20× | ||
| 04 | American League | Sports | 3.06× | ||
| 05 | AT&T | Technology & Electronics | 2.54× | ||
| 06 | Rogers Communications | Technology & Electronics | 2.33× | ||
| 07 | Real property | Home & Garden | 2.27× | ||
| 08 | Bell TV | Movies & TV | 1.83× | ||
| 09 | CBS Sports | Movies & TV | 1.73× | ||
| 10 | Hilary Duff | Movies & TV | 1.70× | ||
| 11 | Sportsnet | Sports | 1.68× | ||
| 12 | John Travolta | Movies & TV | 1.61× | ||
| 13 | Social shopping | Shopping | 1.58× | ||
| 14 | Bruce Willis | Movies & TV | 1.56× | ||
| 15 | Robin Williams | Movies & TV | 1.56× | ||
| 16 | Bored Panda | Internet & Social Media | 1.55× | ||
| 17 | Tabloid (newspaper format) | Literature | 1.54× | ||
| 18 | Kevin Costner | Movies & TV | 1.54× | ||
| 19 | Western Union | Business & Career | 1.52× | ||
| 20 | Drew Barrymore | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.20× | |
| Pet Ownership | JOY | 1.17× | |
| Need for Security | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Design Affinity | PREMIUM | 0.75× | |
| Travelling | THRILL | 0.85× |
Television network has an estimated audience of 6,259,607 people in Canada, concentrated in Ontario and British Columbia.
47.1% of Television network fans are female, 52.9% are male, with an average age of 40.9 years.
Television network fans show strongest brand affinity for Sportsnet (1.68×), Real property (2.27×), and Rogers Communications (2.33×) over the country average.
Television network fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~1.5M), and Quebec (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Television network itself, the audience over-indexes on Real property (2.27×), Rogers Communications (2.33×), Western Union (1.52×), and Tabloid (newspaper format) (1.54×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Television network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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