Euromaster Audience in Germany
Euromaster has an estimated audience of 530,296 people in Germany. 33.0% are female, 67.0% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: car repair, Dunlop Tyres, Automobile repair shop, Used car, AutoScout24.
The average Euromaster fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include car repair, Dunlop Tyres, Automobile repair shop, with strongest over-indexing on car repair (106.63× the country average). Demographically, the Euromaster audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Software
Demographics of Euromaster fans
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 37.3 |
| Estimated audience size | 530,296 |
Audience persona
The typical Euromaster fan in Germany is more male, around 37.3 years old, with strong Quality Awareness tendencies and a notable affinity for car repair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 146,348 | 1.26× |
| Bayern | 91,918 | 1.08× |
| Baden-Württemberg | 88,768 | 1.23× |
| Hessen | 54,539 | 1.35× |
| Niedersachsen | 50,606 | 0.98× |
| Rheinland-Pfalz | 37,297 | 1.41× |
| Schleswig-Holstein | 20,450 | 1.07× |
| Berlin | 17,942 | 0.76× |
| Sachsen | 15,124 | 0.58× |
| Hamburg | 14,694 | 1.23× |
| Brandenburg | 11,661 | 0.71× |
| Sachsen-Anhalt | 10,390 | 0.76× |
| Saarland | 7,689 | 1.18× |
| Mecklenburg-Vorpommern | 6,587 | 0.65× |
| Thüringen | 6,309 | 0.47× |
| Bremen | 5,810 | 1.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| car repair | 106.63× | Cars & Mobility |
| Dunlop Tyres | 73.25× | Cars & Mobility |
| Automobile repair shop | 12.19× | Cars & Mobility |
| Used car | 3.71× | Cars & Mobility |
| AutoScout24 | 2.78× | Cars & Mobility |
| Aral AG | 2.59× | Cars & Mobility |
| Hyundai | 3.95× | Cars & Mobility |
| NASCAR | 10.64× | Sports |
| Motor oil | 6.09× | Cars & Mobility |
| Oblivion (2013 film) | 5.71× | Movies & TV |
| Michelin | 6.85× | Cars & Mobility |
| Solar energy | 3.07× | Home & Garden |
| Škoda Auto | 2.84× | Cars & Mobility |
| Carcare | 3.93× | Cars & Mobility |
| Formula One | 2.87× | Sports |
| Porsche | 2.75× | Cars & Mobility |
| SUVs | 2.35× | Cars & Mobility |
| Tesla Motors | 3.31× | Cars & Mobility |
| Photovoltaics | 3.07× | Home & Garden |
| Efficient energy use | 2.6× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.66 |
| DIY Mentality | THRILL | 1.54 |
| Need for Security | CONSERVATISM | 1.53 |
| Patriotism | CONSERVATISM | 1.4 |
| Luxury Orientation | PREMIUM | 1.38 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 30.8% |
| Germany | 16.1% |
| Spain | 13.7% |
See Euromaster audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
Frequently asked questions
How many fans does Euromaster have in Germany?
Euromaster has an estimated audience of 530,296 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Euromaster fans?
33.0% of Euromaster fans are female, 67.0% are male, with an average age of 37.3 years.
Which brands do Euromaster fans like most?
Euromaster fans show strongest brand affinity for car repair (106.63×), Dunlop Tyres (73.25×), and Automobile repair shop (12.19×) over the country average.
Where do Euromaster fans live in Germany?
Euromaster fans in Germany are most concentrated in Nordrhein-Westfalen (reach 146,348), Bayern (reach 91,918), and Baden-Württemberg (reach 88,768). These three regions account for the largest share of the active audience.
What other brands do Euromaster fans also like?
Beyond Euromaster itself, the audience over-indexes on Dunlop Tyres (73.25×), Automobile repair shop (12.19×), Used car (3.71×), and AutoScout24 (2.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Euromaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.