car repair Audience in Germany
car repair has an estimated audience of 234,989 people in Germany. 25.2% are female, 74.8% are male, average age 35.5. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Euromaster, Spare Parts, Lennox Lewis, Sunexpress, Auto show.
The average car repair fan in Germany is 35.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Euromaster, Spare Parts, Lennox Lewis, with strongest over-indexing on Euromaster (109.68× the country average). Demographically, the car repair audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Video game
Demographics of car repair fans
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 35.5 |
| Estimated audience size | 234,989 |
Audience persona
The typical car repair fan in Germany is more male, around 35.5 years old, with strong Quality Awareness tendencies and a notable affinity for Euromaster.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 107,568 | 2.85× |
| Nordrhein-Westfalen | 41,968 | 0.82× |
| Hessen | 37,399 | 2.09× |
| Baden-Württemberg | 25,643 | 0.8× |
| Rheinland-Pfalz | 16,854 | 1.43× |
| Niedersachsen | 15,762 | 0.69× |
| Berlin | 14,715 | 1.4× |
| Sachsen | 7,434 | 0.65× |
| Brandenburg | 6,756 | 0.93× |
| Schleswig-Holstein | 5,525 | 0.65× |
| Sachsen-Anhalt | 5,285 | 0.87× |
| Thüringen | 3,252 | 0.54× |
| Hamburg | 3,177 | 0.6× |
| Mecklenburg-Vorpommern | 2,458 | 0.55× |
| Saarland | 1,646 | 0.57× |
| Bremen | 1,147 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euromaster | 109.68× | Cars & Mobility |
| Spare Parts | 116.13× | Cars & Mobility |
| Lennox Lewis | 63.21× | Sports |
| Sunexpress | 8.46× | Travel & Leisure |
| Auto show | 13.98× | Cars & Mobility |
| andreea balan | 120.16× | Music & Radio |
| Nissan Sentra | 59.83× | Cars & Mobility |
| Turo | 72.18× | Cars & Mobility |
| Tire rotation | 106.31× | Cars & Mobility |
| Bombardier Recreational Products | 33.17× | Cars & Mobility |
| Tyson Fury | 20× | Sports |
| Suspension (vehicle) | 7.99× | Cars & Mobility |
| Kia Rio | 20× | Cars & Mobility |
| People Management | 45.82× | Business & Career |
| Sweetdeal | 286.53× | |
| Archaeology (magazine) | 36.39× | Home & Garden |
| Saab Group | 82.88× | Business & Career |
| Cadillac Escalade | 18.44× | Cars & Mobility |
| XPO Logistics | 63.57× | Business & Career |
| Audi RS3 | 17.62× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.68 |
| DIY Mentality | THRILL | 2.04 |
| Luxury Orientation | PREMIUM | 1.86 |
| Early Adopter Mentality | POWER | 1.82 |
| Risk Appetite | THRILL | 1.79 |
| Sports Activity | POWER | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| China | 7.6% |
| United Kingdom | 5.2% |
See car repair audiences in other countries
More Video game audiences in Germany
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- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does car repair have in Germany?
car repair has an estimated audience of 234,989 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of car repair fans?
25.2% of car repair fans are female, 74.8% are male, with an average age of 35.5 years.
Which brands do car repair fans like most?
car repair fans show strongest brand affinity for Euromaster (109.68×), Spare Parts (116.13×), and Lennox Lewis (63.21×) over the country average.
Where do car repair fans live in Germany?
car repair fans in Germany are most concentrated in Bayern (reach 107,568), Nordrhein-Westfalen (reach 41,968), and Hessen (reach 37,399). These three regions account for the largest share of the active audience.
What other brands do car repair fans also like?
Beyond car repair itself, the audience over-indexes on Spare Parts (116.13×), Lennox Lewis (63.21×), Sunexpress (8.46×), and Auto show (13.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for car repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.