Rascasse Audience Intelligence

car repair Audience in Germany

A data profile of the people who buy, follow and care about car repair in Germany — modelled from more than twelve digital signal sources. car repair has an estimated audience of 234,989 people in Germany.

#132among Video game in Germany#6925among Topic in Germany#869in Cars & Mobility

The average car repair fan in Germany is 35.5 years old, more male, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Euromaster, Lennox Lewis, Spare Parts, with strongest over-indexing on Euromaster (109.68× the country average).

Demographically, the car repair audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical car repair fan in Germany is more male, around 35.5 years old, with strong Community Orientation tendencies and a notable affinity for Euromaster.

Category: Cars & Mobility · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the car repair profile in Germany.

Audience size
235K
in Germany
Gender
25.2%♀
74.8% male
Age
35.5
average years
Country rank
#20470
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of car repair fans

25.2% are female, 74.8% are male, average age 35.5.

Fig. 02

Gender split

25.2%
Female
74.8%
Male
Demographic split for car repair audience in Germany
MetricValue
Female25.2%
Male74.8%
Average age35.5
Estimated audience size234,989
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the car repair audience in Germany
Age bracketShare%
16-1934%
20-2917%
30-3916%
40-4916%
50+17%
Fig. 04

Worldwide distribution

3.9%

of the worldwide car repair audience comes from Germany.

Worldwide audience distribution share by country for car repair
CountryShare
United States21.8%
China7.6%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the car repair audience in Germany is strongest.

Fig. 05

Top regions by affinity

car repair fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K2.47×
02Rheinland-Pfalz~10K1.25×
03Berlin~10K1.22×
04Bremen~2K1.13×
05Saarland~3K1.07×
06Brandenburg~7K1.00×
07Sachsen-Anhalt~6K0.99×
08Schleswig-Holstein~8K0.98×
09Bayern~40K0.97×
10Mecklenburg-Vorpommern~4K0.96×
11Thüringen~6K0.94×
12Hamburg~5K0.87×
13Sachsen~10K0.86×
14Nordrhein-Westfalen~40K0.84×
15Baden-Württemberg~20K0.77×
16Niedersachsen~20K0.77×
Fig. 06

Affinity by region

Affinity by region — car repair, Germany
0.77×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the car repair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for car repair audience
#·InterestCategoryAffinity×
01SweetdealTopic286.53×
02Safelite AutoGlassCars & Mobility134.06×
03andreea balanMusic & Radio120.16×
04Spare PartsCars & Mobility116.13×
05EuromasterCars & Mobility109.68×
06Tire rotationCars & Mobility106.31×
07Saab GroupBusiness & Career82.88×
08TuroCars & Mobility72.18×
09XPO LogisticsBusiness & Career63.57×
10Lennox LewisSports63.21×
11Nissan SentraCars & Mobility59.83×
12People ManagementBusiness & Career45.82×
13Archaeology (magazine)Home & Garden36.39×
14Bombardier Recreational ProductsCars & Mobility33.17×
15Tyson FurySports20.00×
16Kia RioCars & Mobility20.00×
17Cadillac EscaladeCars & Mobility18.44×
18Audi RS3Cars & Mobility17.62×
19Auto showCars & Mobility13.98×
20Suspension (vehicle)Cars & Mobility7.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the car repair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by car repair audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.58×
PatriotismCONSERVATISM1.89×
SustainabilityBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by car repair audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.74×
ExtroversionTHRILL0.76×
Price SensitivityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does car repair have in Germany?

car repair has an estimated audience of 234,989 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of car repair fans?

25.2% of car repair fans are female, 74.8% are male, with an average age of 35.5 years.

03

Which brands do car repair fans like most?

car repair fans show strongest brand affinity for Euromaster (109.68×), Lennox Lewis (63.21×), and Spare Parts (116.13×) over the country average.

04

Where do car repair fans live in Germany?

car repair fans in Germany are most concentrated in Hessen (reach ~40K), Nordrhein-Westfalen (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do car repair fans also like?

Beyond car repair itself, the audience over-indexes on Lennox Lewis (63.21×), Spare Parts (116.13×), Auto show (13.98×), and andreea balan (120.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See car repair audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for car repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →