car repair Audience in United States

car repair logo

car repair has an estimated audience of 1,325,049 people in United States. 21.5% are female, 78.5% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Indochine, Copywriting agency, AutoZone, The Laughing Cow, Cars (film).

The average car repair fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indochine, Copywriting agency, AutoZone, with strongest over-indexing on Indochine (54.35× the country average). Demographically, the car repair audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Video game

Demographics of car repair fans

Demographic split for car repair audience in United States
MetricValue
Female21.5%
Male78.5%
Average age37.5
Estimated audience size1,325,049

Audience persona

The typical car repair fan in United States is more male, around 37.5 years old, with strong Family Orientation tendencies and a notable affinity for Indochine.

Top regions in United States

Top regions ranked by reach for car repair in United States
RegionReachAffinity
California230,5621.58×
Texas113,5561×
Florida82,4250.92×
New York81,3491.1×
Kentucky60,9863.67×
Illinois41,8530.95×
Pennsylvania37,9040.85×
Ohio37,7070.92×
Georgia37,3430.91×
North Carolina35,4210.89×
Michigan32,4900.94×
Virginia30,7170.95×
Washington29,4311.11×
New Jersey26,6650.79×
Tennessee25,1130.94×
Indiana22,2400.92×
Massachusetts21,4560.82×
Utah20,4691.72×
Arizona20,1440.74×
Colorado20,0760.96×
Maryland19,8320.87×
Missouri18,5570.87×
Minnesota17,4740.92×
Wisconsin16,6290.83×
South Carolina15,8260.79×
Alabama13,2920.72×
Oregon12,4990.82×
Oklahoma11,9260.81×
Louisiana11,1680.65×
Nevada10,1430.79×
North Dakota9,8153.61×
Iowa9,6660.89×
Nebraska9,3521.41×
Kansas9,2810.89×
Connecticut8,9700.67×
Arkansas7,8640.72×
Mississippi6,5640.6×
New Mexico5,9150.89×
Idaho5,6090.84×
Hawaii4,8790.86×
West Virginia3,8270.62×
Delaware3,7121.02×
New Hampshire3,5500.68×
Maine3,2690.69×
Montana2,9850.81×
Washington, District of Columbia2,9280.74×
South Dakota2,8720.94×
Rhode Island2,7300.65×
Alaska2,3040.81×
Wyoming2,0671.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for car repair audience
BrandAffinityCategory
Indochine54.35×Music & Radio
Copywriting agency41.4×
AutoZone3.04×Cars & Mobility
The Laughing Cow45.51×Food & Beverages
Cars (film)3.98×Movies & TV
Headlamp9.25×Cars & Mobility
Discount Tire4.09×Shopping
Advance Auto Parts3.71×Cars & Mobility
Engine3.22×Cars & Mobility
Suspension (vehicle)5.64×Cars & Mobility
O'Reilly Auto Parts3.42×Cars & Mobility
Firestone Complete Auto Care6.16×Cars & Mobility
Speedway Motors17.65×Cars & Mobility
Tire2.82×Cars & Mobility
Automotive lighting5.81×Cars & Mobility
CarGurus2.85×Cars & Mobility
Motor vehicle1.89×Cars & Mobility
National Pork Board24.93×Business & Career
Hand tool2.53×Home & Garden
Made in USA2.83×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by car repair audience
TraitClusterScore
Family OrientationCONSERVATISM4.71
Risk AppetiteTHRILL1.94
Need for SecurityCONSERVATISM1.63
Luxury OrientationPREMIUM1.46
Price SensitivityPREMIUM1.45
LGBTQ+ IdentityOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for car repair
CountryShare
United States21.9%
China7.6%
United Kingdom5.2%

See car repair audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does car repair have in United States?

car repair has an estimated audience of 1,325,049 people in United States, concentrated in California and Texas.

What is the gender split and age of car repair fans?

21.5% of car repair fans are female, 78.5% are male, with an average age of 37.5 years.

Which brands do car repair fans like most?

car repair fans show strongest brand affinity for Indochine (54.35×), Copywriting agency (41.4×), and AutoZone (3.04×) over the country average.

Where do car repair fans live in United States?

car repair fans in United States are most concentrated in California (reach 230,562), Texas (reach 113,556), and Florida (reach 82,425). These three regions account for the largest share of the active audience.

What other brands do car repair fans also like?

Beyond car repair itself, the audience over-indexes on Copywriting agency (41.4×), AutoZone (3.04×), The Laughing Cow (45.51×), and Cars (film) (3.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for car repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.