Rascasse Audience Intelligence

car repair Audience in United States

A data profile of the people who buy, follow and care about car repair in United States — modelled from more than twelve digital signal sources. car repair has an estimated audience of 1,325,049 people in United States.

#128among Video game in United States#7731among Topic in United States#630in Cars & Mobility

The average car repair fan in United States is 37.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Indochine, Copywriting agency, AutoZone, with strongest over-indexing on Indochine (54.35× the country average).

Demographically, the car repair audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical car repair fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Indochine.

Category: Cars & Mobility · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the car repair profile in United States.

Audience size
1.3M
in United States
Gender
21.5%♀
78.5% male
Age
37.5
average years
Country rank
#19443
Topic in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of car repair fans

21.5% are female, 78.5% are male, average age 37.5.

Fig. 02

Gender split

21.5%
Female
78.5%
Male
Demographic split for car repair audience in United States
MetricValue
Female21.5%
Male78.5%
Average age37.5
Estimated audience size1,325,049
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the car repair audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4917%
50+20%
Fig. 04

Worldwide distribution

21.8%

of the worldwide car repair audience comes from United States.

Worldwide audience distribution share by country for car repair
CountryShare
United States21.8%
China7.6%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the car repair audience in United States is strongest.

Fig. 05

Top regions by affinity

car repair fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~40K2.08×
02Alaska~6K1.94×
03Kansas~20K1.62×
04South Dakota~5K1.54×
05Georgia~60K1.53×
06Oregon~20K1.53×
07South Carolina~30K1.44×
08Maryland~30K1.34×
09Virginia~40K1.30×
10North Carolina~50K1.28×
11Tennessee~30K1.23×
12Indiana~30K1.22×
13Mississippi~10K1.21×
14Ohio~50K1.18×
15Wisconsin~20K1.15×
16Kentucky~20K1.15×
17Washington~30K1.13×
18Delaware~4K1.13×
19Louisiana~20K1.11×
20Michigan~40K1.06×
21New Hampshire~6K1.06×
22Alabama~20K1.03×
23Missouri~20K1.01×
24Iowa~10K1.01×
25Idaho~6K0.98×
26Colorado~20K0.97×
27Vermont~2K0.94×
28Texas~100K0.92×
29Oklahoma~10K0.91×
30Arizona~20K0.90×
31Wyoming~2K0.90×
32Florida~80K0.89×
33Nebraska~6K0.84×
34Utah~10K0.82×
35West Virginia~5K0.80×
36Pennsylvania~30K0.78×
37Montana~3K0.76×
38Rhode Island~3K0.74×
39California~100K0.73×
40Connecticut~10K0.73×
41Illinois~30K0.71×
42Arkansas~7K0.65×
43Maine~3K0.64×
44Nevada~8K0.61×
45Massachusetts~20K0.60×
46Washington, District of Columbia~2K0.59×
47New Jersey~20K0.57×
48Hawaii~3K0.57×
49New Mexico~4K0.56×
50New York~40K0.55×
Fig. 06

Affinity by region

Affinity by region — car repair, United States
0.55×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the car repair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for car repair audience
#·InterestCategoryAffinity×
01IndochineMusic & Radio54.35×
02The Laughing CowFood & Beverages45.51×
03Copywriting agencyTopic41.40×
04National Pork BoardBusiness & Career24.93×
05Speedway MotorsCars & Mobility17.65×
06HeadlampCars & Mobility9.25×
07Firestone Complete Auto CareCars & Mobility6.16×
08Automotive lightingCars & Mobility5.81×
09Suspension (vehicle)Cars & Mobility5.64×
10Discount TireShopping4.09×
11Cars (film)Movies & TV3.98×
12Advance Auto PartsCars & Mobility3.71×
13O'Reilly Auto PartsCars & Mobility3.42×
14EngineCars & Mobility3.22×
15AutoZoneCars & Mobility3.04×
16CarGurusCars & Mobility2.85×
17Made in USABusiness & Career2.83×
18TireCars & Mobility2.82×
19Hand toolHome & Garden2.53×
20Motor vehicleCars & Mobility1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the car repair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by car repair audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Need for SecurityCONSERVATISM1.45×
DIY MentalityTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by car repair audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
TraditionCONSERVATISM0.77×
Community OrientationOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does car repair have in United States?

car repair has an estimated audience of 1,325,049 people in United States, concentrated in California and Texas.

02

What is the gender split and age of car repair fans?

21.5% of car repair fans are female, 78.5% are male, with an average age of 37.5 years.

03

Which brands do car repair fans like most?

car repair fans show strongest brand affinity for Indochine (54.35×), Copywriting agency (41.4×), and AutoZone (3.04×) over the country average.

04

Where do car repair fans live in United States?

car repair fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do car repair fans also like?

Beyond car repair itself, the audience over-indexes on Copywriting agency (41.4×), AutoZone (3.04×), Cars (film) (3.98×), and The Laughing Cow (45.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for car repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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