Rascasse Audience Intelligence

National Pork Board Audience in United States

A data profile of the people who buy, follow and care about National Pork Board in United States — modelled from more than twelve digital signal sources. National Pork Board has an estimated audience of 367,823 people in United States.

#4891among POI in United States#2663in Business & Career

The average National Pork Board fan in United States is 43.2 years old, more male, and lives primarily in Iowa.

The audience is concentrated in Iowa, California, Texas.

Top brand affinities include Obsessed (2009 film), Weber Grills, FedEx, with strongest over-indexing on Obsessed (2009 film) (14.5× the country average).

Demographically, the National Pork Board audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Pork Board fan in United States is more male, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Obsessed (2009 film).

Category: Business & Career · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Pork Board profile in United States.

Audience size
368K
in United States
Gender
39.4%♀
60.6% male
Age
43.2
average years
Country rank
#43474
POI in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Pork Board fans

39.4% are female, 60.6% are male, average age 43.2.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for National Pork Board audience in United States
MetricValue
Female39.4%
Male60.6%
Average age43.2
Estimated audience size367,823
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the National Pork Board audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3921%
40-4921%
50+31%
Fig. 04

Worldwide distribution

88.5%

of the worldwide National Pork Board audience comes from United States.

Worldwide audience distribution share by country for National Pork Board
CountryShare
United States88.5%
Italy3.3%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Pork Board audience in United States is strongest.

Fig. 05

Top regions by affinity

National Pork Board fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~40K11.80×
02South Dakota~1K1.59×
03Nebraska~2K1.21×
04North Dakota<1K1.21×
05Vermont<1K1.18×
06Missouri~7K1.12×
07Minnesota~6K1.11×
08Montana~1K1.09×
09Kansas~3K1.03×
10Rhode Island~1K1.02×
11Washington, District of Columbia~1K1.02×
12Delaware~1K1.02×
13Hawaii~2K1.01×
14West Virginia~2K1.00×
15New Hampshire~1K1.00×
16Maine~1K1.00×
17Alaska<1K1.00×
18Idaho~2K0.98×
19Mississippi~3K0.96×
20New Mexico~2K0.96×
21Arkansas~3K0.94×
22Indiana~6K0.91×
23Oklahoma~4K0.90×
24Louisiana~4K0.89×
25Kentucky~4K0.89×
26Nevada~3K0.89×
27Utah~3K0.89×
28Alabama~5K0.88×
29Connecticut~3K0.88×
30South Carolina~5K0.87×
31Oregon~4K0.87×
32Wisconsin~5K0.85×
33Arizona~6K0.84×
34Tennessee~6K0.84×
35Massachusetts~6K0.84×
36Illinois~10K0.83×
37Washington~6K0.83×
38Maryland~5K0.83×
39Colorado~5K0.82×
40New Jersey~8K0.81×
41Michigan~8K0.80×
42Georgia~9K0.77×
43Virginia~7K0.77×
44Ohio~9K0.75×
45North Carolina~8K0.75×
46Pennsylvania~9K0.74×
47Florida~20K0.65×
48New York~10K0.63×
49Texas~20K0.59×
50California~20K0.55×
Fig. 06

Affinity by region

Affinity by region — National Pork Board, United States
0.55×1.00×11.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Pork Board audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Pork Board audience
#·InterestCategoryAffinity×
01car repairCars & Mobility24.93×
02Weber GrillsHome & Garden24.86×
03ExxonMobilCars & Mobility15.63×
04Obsessed (2009 film)Movies & TV14.50×
05Rural KingHome & Garden10.62×
06Renewable energyBusiness & Career6.85×
07Sustainable energyHome & Garden6.84×
08FedExBusiness & Career6.29×
09Weather forecastingHome & Garden6.19×
10Microwave ovenHome & Garden6.10×
11Potato chipFood & Beverages6.05×
12QVCMovies & TV6.02×
13Tractor Supply CompanyShopping4.40×
14Solar energyHome & Garden4.01×
15Discount storesShopping3.91×
16Pizza HutFood & Beverages3.85×
17SubwayFood & Beverages3.39×
18Mortgage loansBusiness & Career3.26×
19McDonald'sFood & Beverages3.02×
20PinterestInternet & Social Media2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Pork Board audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Pork Board audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.93×
PatriotismCONSERVATISM2.76×
Family OrientationCONSERVATISM2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Pork Board audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
Luxury OrientationPREMIUM0.64×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Pork Board have in United States?

National Pork Board has an estimated audience of 367,823 people in United States, concentrated in Iowa and California.

02

What is the gender split and age of National Pork Board fans?

39.4% of National Pork Board fans are female, 60.6% are male, with an average age of 43.2 years.

03

Which brands do National Pork Board fans like most?

National Pork Board fans show strongest brand affinity for Obsessed (2009 film) (14.5×), Weber Grills (24.86×), and FedEx (6.29×) over the country average.

04

Where do National Pork Board fans live in United States?

National Pork Board fans in United States are most concentrated in Iowa (reach ~40K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do National Pork Board fans also like?

Beyond National Pork Board itself, the audience over-indexes on Weber Grills (24.86×), FedEx (6.29×), Renewable energy (6.85×), and Rural King (10.62×) compared to the United States average.

Appendix

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See National Pork Board audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Pork Board. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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