National Pork Board Audience in United States

National Pork Board has an estimated audience of 367,823 people in United States. 39.4% are female, 60.6% are male, average age 43.2. Top regions: Iowa, Illinois, Texas. Top brand affinities: Rural King, Tractor Supply Company, Planet Fitness, Roche Bobois, Obsessed (2009 film).

The average National Pork Board fan in United States is 43.2 years old, more male, and lives primarily in Iowa. The audience is concentrated in Iowa, Illinois, Texas. Top brand affinities include Rural King, Tractor Supply Company, Planet Fitness, with strongest over-indexing on Rural King (12.39× the country average). Demographically, the National Pork Board audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI

Demographics of National Pork Board fans

Demographic split for National Pork Board audience in United States
MetricValue
Female39.4%
Male60.6%
Average age43.2
Estimated audience size367,823

Audience persona

The typical National Pork Board fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Rural King.

Top regions in United States

Top regions ranked by reach for National Pork Board in United States
RegionReachAffinity
Iowa32,61910.76×
Illinois9,4470.77×
Texas7,9610.25×
California7,7560.19×
Missouri7,6371.29×
Minnesota6,9481.32×
Florida6,0050.24×
New York5,6870.28×
Indiana5,0590.75×
North Carolina4,9800.45×
Ohio4,1340.36×
Pennsylvania3,5320.29×
Kansas3,2721.13×
Virginia3,2660.36×
Wisconsin3,0020.54×
Colorado2,9360.51×
Nebraska2,8581.55×
Georgia2,7440.24×
Michigan2,6060.27×
South Dakota2,3512.76×
Mississippi2,3410.77×
Oklahoma2,2030.54×
Tennessee2,1530.29×
Louisiana2,0810.44×
Arkansas2,0800.69×
Kentucky2,0010.43×
Alabama1,9370.38×
West Virginia1,9321.13×
Arizona1,8390.24×
South Carolina1,8320.33×
Idaho1,7850.97×
Maryland1,7500.28×
New Jersey1,7460.19×
Hawaii1,7051.08×
Montana1,6811.65×
Washington1,6490.22×
North Dakota1,6162.14×
New Hampshire1,5921.1×
Wyoming1,5632.87×
Connecticut1,5570.42×
New Mexico1,5510.84×
Nevada1,5460.43×
Rhode Island1,5381.31×
Maine1,5371.17×
Oregon1,5260.36×
Utah1,5170.46×
Vermont1,5122.34×
Massachusetts1,4480.2×
Delaware1,3771.36×
Washington, District of Columbia1,1601.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Pork Board audience
BrandAffinityCategory
Rural King12.39×Home & Garden
Tractor Supply Company5.53×Shopping
Planet Fitness3.02×Sports
Roche Bobois20×Home & Garden
Obsessed (2009 film)9.29×Movies & TV
Matthew Stafford9.63×Sports
Fox News Channel1.97×Movies & TV
Beetlejuice3.07×Movies & TV
Livestock2.53×Pets & Animals
Microwave oven3.96×Home & Garden
Diaper bag3.98×Kids & Family
Fly fishing4.08×Sports
Golf Channel3.25×Sports
AutoZone2.11×Cars & Mobility
Lowe's1.78×Shopping
car repair13.44×Cars & Mobility
Lumber3.51×Home & Garden
Malaysia Airlines13.5×Travel & Leisure
Mills Fleet Farm19×Shopping
Carpentry2.88×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Pork Board audience
TraitClusterScore
PatriotismCONSERVATISM1.95
Quality AwarenessPREMIUM1.93
Need for SecurityCONSERVATISM1.76
Convenience OrientationPREMIUM1.6
Career OrientationPOWER1.56
DIY MentalityTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for National Pork Board
CountryShare
United States88.5%
Italy3.3%
Canada3.2%

See National Pork Board audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does National Pork Board have in United States?

National Pork Board has an estimated audience of 367,823 people in United States, concentrated in Iowa and Illinois.

What is the gender split and age of National Pork Board fans?

39.4% of National Pork Board fans are female, 60.6% are male, with an average age of 43.2 years.

Which brands do National Pork Board fans like most?

National Pork Board fans show strongest brand affinity for Rural King (12.39×), Tractor Supply Company (5.53×), and Planet Fitness (3.02×) over the country average.

Where do National Pork Board fans live in United States?

National Pork Board fans in United States are most concentrated in Iowa (reach 32,619), Illinois (reach 9,447), and Texas (reach 7,961). These three regions account for the largest share of the active audience.

What other brands do National Pork Board fans also like?

Beyond National Pork Board itself, the audience over-indexes on Tractor Supply Company (5.53×), Planet Fitness (3.02×), Roche Bobois (20×), and Obsessed (2009 film) (9.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Pork Board. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.