Indochine Audience in United States
Indochine has an estimated audience of 457,374 people in United States. 70.3% are female, 29.7% are male, average age 40.8. Top brand affinities: Édith Piaf, Chicken Run, Giannis Antetokounmpo, Novak Djokovic, Indeed.com.
Top brand affinities include Édith Piaf, Chicken Run, Giannis Antetokounmpo, with strongest over-indexing on Édith Piaf (556.52× the country average). Demographically, the Indochine audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Tradition, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Chanson
Demographics of Indochine fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 40.8 |
| Estimated audience size | 457,374 |
Audience persona
The typical Indochine fan in United States is more female, around 40.8 years old, with strong Tradition tendencies and a notable affinity for Édith Piaf.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Édith Piaf | 556.52× | Music & Radio |
| Chicken Run | 175.99× | Movies & TV |
| Giannis Antetokounmpo | 22.55× | Sports |
| Novak Djokovic | 19.83× | Sports |
| Indeed.com | 5.78× | Business & Career |
| Malcolm in the Middle | 20× | Movies & TV |
| Palestine | 20.86× | Travel & Leisure |
| Google Maps | 4.48× | Internet & Social Media |
| StubHub | 10.27× | Travel & Leisure |
| DraftKings | 17.05× | Sports |
| Google News | 6.1× | News |
| National Health Service (England) | 189.03× | Health |
| Owen Wilson | 13.95× | Movies & TV |
| Hair Extensions | 5.7× | Beauty & Wellness |
| Jollibee | 10× | Food & Beverages |
| Enterprise Rent-A-Car | 5.63× | Cars & Mobility |
| Victorious | 17.91× | Movies & TV |
| Enya | 26.84× | Music & Radio |
| Vin Diesel | 13.6× | Movies & TV |
| Google Earth | 8.36× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.52 |
| Risk Appetite | THRILL | 1.3 |
| Mindfulness | BALANCE | 1.26 |
| Urban Lifestyle | OPEN | 1.25 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 70.7% |
| United States | 13.7% |
| Belgium | 5.5% |
See Indochine audiences in other countries
More Chanson audiences in United States
- Ange (179,769)
- Charles Aznavour (123,082)
- Mireille Mathieu (67,431)
- Zaho de Sagazan (45,954)
- Barbara Pravi (31,546)
How to read this data
Audience size is the estimated number of people in United States who actively search for Indochine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.