Rascasse Audience Intelligence

Speedway Motors Target Market in United States

A data profile of the people who buy, follow and care about Speedway Motors in United States — modelled from more than twelve digital signal sources. Speedway Motors has an estimated audience of 895,808 people in United States.

#2605among Brand in United States#776in Cars & Mobility

The average Speedway Motors fan in United States is 32.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Nebraska.

Top brand affinities include Snap!, Pep Boys, Ford Transit Connect, with strongest over-indexing on Snap! (78.03× the country average).

Demographically, the Speedway Motors audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Speedway Motors fan in United States is more male, around 32.4 years old, with strong Patriotism tendencies and a notable affinity for Snap!.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Speedway Motors profile in United States.

Audience size
896K
in United States
Gender
12.6%♀
87.4% male
Age
32.4
average years
Country rank
#25484
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Speedway Motors

12.6% are female, 87.4% are male, average age 32.4.

Fig. 02

Gender split

12.6%
Female
87.4%
Male
Demographic split for Speedway Motors audience in United States
MetricValue
Female12.6%
Male87.4%
Average age32.4
Estimated audience size895,808
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Speedway Motors audience in United States
Age bracketShare%
16-1941%
20-2920%
30-3915%
40-4913%
50+11%
Fig. 04

Worldwide distribution

84.1%

of the worldwide Speedway Motors audience comes from United States.

Worldwide audience distribution share by country for Speedway Motors
CountryShare
United States84.1%
Canada6.0%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Speedway Motors audience in United States is strongest.

Fig. 05

Top regions by affinity

Speedway Motors customers by region in United States
#RegionReachAffinity×
01Nebraska~30K7.26×
02South Dakota~6K3.02×
03Iowa~20K2.85×
04Kansas~10K2.08×
05Wyoming~3K2.08×
06North Dakota~3K1.90×
07Arizona~30K1.73×
08Missouri~20K1.50×
09Tennessee~20K1.37×
10Montana~3K1.34×
11West Virginia~5K1.18×
12Idaho~5K1.17×
13Oklahoma~10K1.14×
14Arkansas~8K1.11×
15Wisconsin~10K1.02×
16Kentucky~10K0.98×
17Minnesota~10K0.95×
18New Mexico~4K0.95×
19Indiana~10K0.92×
20Alabama~10K0.90×
21Maine~3K0.87×
22Mississippi~6K0.85×
23Vermont~1K0.76×
24Oregon~7K0.75×
25New Hampshire~3K0.74×
26Colorado~10K0.71×
27Ohio~20K0.66×
28South Carolina~8K0.62×
29Michigan~10K0.61×
30Alaska~1K0.61×
31Pennsylvania~20K0.60×
32Washington~10K0.59×
33Louisiana~6K0.57×
34North Carolina~10K0.56×
35Illinois~20K0.55×
36Utah~4K0.51×
37Nevada~4K0.49×
38Delaware~1K0.49×
39Texas~30K0.47×
40Virginia~10K0.45×
41Rhode Island~1K0.45×
42Hawaii~2K0.44×
43Georgia~10K0.42×
44Connecticut~3K0.39×
45California~30K0.36×
46Florida~20K0.33×
47Maryland~5K0.31×
48New York~10K0.27×
49Massachusetts~5K0.27×
50New Jersey~6K0.25×
Fig. 06

Affinity by region

Affinity by region — Speedway Motors, United States
0.25×1.00×7.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Speedway Motors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Speedway Motors audience
#·InterestCategoryAffinity×
01Ford Transit ConnectCars & Mobility82.93×
02Snap!Music & Radio78.03×
03Pep BoysShopping38.46×
04The Wizard of OzMovies & TV20.00×
05ExxonMobilCars & Mobility17.97×
06Nissan GT-RCars & Mobility15.10×
07Auto showCars & Mobility11.70×
08Boot BarnFashion & Accessoires11.01×
09Solar energyHome & Garden8.68×
10CarcareCars & Mobility8.58×
11Automobile repair shopCars & Mobility8.18×
12O'Reilly Auto PartsCars & Mobility7.80×
13Custom motorcycleCars & Mobility7.55×
14Discount TireShopping6.96×
15Advance Auto PartsCars & Mobility6.26×
16Sustainable energyHome & Garden6.26×
17Renewable energyBusiness & Career6.17×
18NASCARSports5.68×
19AutoZoneCars & Mobility5.60×
20FedExBusiness & Career5.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Speedway Motors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Speedway Motors audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.29×
Convenience OrientationPREMIUM2.71×
IndividualismJOY2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Speedway Motors audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.49×
CreativityOPEN0.61×
Early Adopter MentalityPOWER0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Speedway Motors's target market in United States?

Speedway Motors's target market in United States covers an estimated 895,808 people, concentrated in Texas and California.

02

What is the gender split and age of Speedway Motors customers?

12.6% of the Speedway Motors audience are female, 87.4% are male, with an average age of 32.4 years.

03

Which brands do Speedway Motors fans like most?

Speedway Motors fans show strongest brand affinity for Snap! (78.03×), Pep Boys (38.46×), and Ford Transit Connect (82.93×) over the country average.

04

Where do Speedway Motors fans live in United States?

Speedway Motors fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Nebraska (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Speedway Motors fans also like?

Beyond Speedway Motors itself, the audience over-indexes on Pep Boys (38.46×), Ford Transit Connect (82.93×), Solar energy (8.68×), and AutoZone (5.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Speedway Motors audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Speedway Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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