Speedway Motors Audience in United States

Speedway Motors has an estimated audience of 868,797 people in United States. 12.6% are female, 87.4% are male, average age 32.4. Top regions: California, Texas, Nebraska. Top brand affinities: Snap!, AutoZone, O'Reilly Auto Parts, Advance Auto Parts, Auto show.

The average Speedway Motors fan in United States is 32.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Nebraska. Top brand affinities include Snap!, AutoZone, O'Reilly Auto Parts, with strongest over-indexing on Snap! (83.99× the country average). Demographically, the Speedway Motors audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Speedway Motors fans

Demographic split for Speedway Motors audience in United States
MetricValue
Female12.6%
Male87.4%
Average age32.4
Estimated audience size868,797

Audience persona

The typical Speedway Motors fan in United States is more male, around 32.4 years old, with strong Patriotism tendencies and a notable affinity for Snap!.

Top regions in United States

Top regions ranked by reach for Speedway Motors in United States
RegionReachAffinity
California36,0700.38×
Texas33,6280.45×
Nebraska31,3497.2×
Arizona24,8631.4×
Tennessee23,8501.37×
Missouri21,9651.57×
Iowa20,5612.87×
Ohio20,4600.76×
Florida19,6170.33×
Pennsylvania19,2880.66×
Illinois17,6710.61×
North Carolina16,4350.63×
Indiana16,0721.01×
Michigan15,6460.69×
Kansas14,6992.15×
Wisconsin14,3071.09×
New York13,8020.28×
Minnesota12,7191.02×
Georgia11,6490.44×
Alabama11,5840.95×
Oklahoma11,4921.19×
Kentucky11,4851.05×
Washington10,5860.61×
Colorado10,2790.75×
Virginia9,6730.46×
South Carolina8,0670.62×
Arkansas8,0621.13×
Oregon7,4550.75×
Louisiana6,1540.55×
Mississippi5,8450.82×
South Dakota5,5602.77×
New Jersey5,3090.24×
Idaho4,8661.12×
Maryland4,5330.3×
West Virginia4,4611.1×
Massachusetts4,3000.25×
New Mexico4,0420.93×
Nevada4,0020.48×
Utah3,7880.49×
North Dakota3,2551.82×
Montana3,1661.31×
Connecticut3,1200.36×
Maine2,8000.9×
Wyoming2,5712×
New Hampshire2,5670.75×
Hawaii1,3330.36×
Vermont9970.65×
Rhode Island9870.36×
Alaska9420.51×
Delaware9350.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Speedway Motors audience
BrandAffinityCategory
Snap!83.99×Music & Radio
AutoZone6.6×Cars & Mobility
O'Reilly Auto Parts8.86×Cars & Mobility
Advance Auto Parts7.28×Cars & Mobility
Auto show11.12×Cars & Mobility
Ford Transit Connect55.31×Cars & Mobility
The Wizard of Oz20×Movies & TV
Discount Tire5.82×Shopping
Lewis Hamilton10.51×Sports
Nissan GT-R12.31×Cars & Mobility
Automobile repair shop7.63×Cars & Mobility
Carcare8.33×Cars & Mobility
Rim (wheel)11.81×Cars & Mobility
Car club10.08×Cars & Mobility
Antique car7.03×Cars & Mobility
Alfa Romeo7.14×Cars & Mobility
Diesel engine6.21×Cars & Mobility
Custom motorcycle6.01×Cars & Mobility
Washington Nationals9.98×Sports
Fox News Channel1.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Speedway Motors audience
TraitClusterScore
PatriotismCONSERVATISM2.77
Need for SecurityCONSERVATISM1.6
IndividualismJOY1.55
Convenience OrientationPREMIUM1.49
DIY MentalityTHRILL1.44
Career OrientationPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Speedway Motors
CountryShare
United States83.8%
Canada6.2%
United Kingdom3.2%

See Speedway Motors audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Speedway Motors have in United States?

Speedway Motors has an estimated audience of 868,797 people in United States, concentrated in California and Texas.

What is the gender split and age of Speedway Motors fans?

12.6% of Speedway Motors fans are female, 87.4% are male, with an average age of 32.4 years.

Which brands do Speedway Motors fans like most?

Speedway Motors fans show strongest brand affinity for Snap! (83.99×), AutoZone (6.6×), and O'Reilly Auto Parts (8.86×) over the country average.

Where do Speedway Motors fans live in United States?

Speedway Motors fans in United States are most concentrated in California (reach 36,070), Texas (reach 33,628), and Nebraska (reach 31,349). These three regions account for the largest share of the active audience.

What other brands do Speedway Motors fans also like?

Beyond Speedway Motors itself, the audience over-indexes on AutoZone (6.6×), O'Reilly Auto Parts (8.86×), Advance Auto Parts (7.28×), and Auto show (11.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Speedway Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.