Kia Rio Audience in Germany
Kia Rio has an estimated audience of 318,403 people in Germany. 29.2% are female, 70.8% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dizziness, Opel GT, Auto maintenance, Uzbekistan, Kia Cerato.
The average Kia Rio fan in Germany is 45.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dizziness, Opel GT, Auto maintenance, with strongest over-indexing on Dizziness (778.47× the country average). Demographically, the Kia Rio audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Kia Rio fans
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 45.1 |
| Estimated audience size | 318,403 |
Audience persona
The typical Kia Rio fan in Germany is more male, around 45.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dizziness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 104,175 | 1.5× |
| Bayern | 55,618 | 1.09× |
| Baden-Württemberg | 49,323 | 1.14× |
| Hessen | 32,662 | 1.35× |
| Niedersachsen | 31,081 | 1.01× |
| Rheinland-Pfalz | 18,247 | 1.14× |
| Sachsen | 15,289 | 0.98× |
| Berlin | 13,157 | 0.92× |
| Brandenburg | 9,096 | 0.92× |
| Schleswig-Holstein | 8,801 | 0.77× |
| Thüringen | 7,039 | 0.87× |
| Sachsen-Anhalt | 6,952 | 0.84× |
| Hamburg | 6,916 | 0.96× |
| Mecklenburg-Vorpommern | 4,087 | 0.67× |
| Saarland | 3,992 | 1.02× |
| Bremen | 2,257 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dizziness | 778.47× | Health |
| Opel GT | 42.63× | Cars & Mobility |
| Auto maintenance | 8.44× | Cars & Mobility |
| Uzbekistan | 19.63× | Travel & Leisure |
| Kia Cerato | 48.69× | Cars & Mobility |
| Rest area | 34.66× | Home & Garden |
| Kia Picanto | 21.91× | Cars & Mobility |
| Kia Optima | 32.47× | Cars & Mobility |
| Daihatsu | 31.09× | Cars & Mobility |
| Hummer | 20× | Cars & Mobility |
| Golf ball | 10.1× | Sports |
| Fishing reel | 8.39× | Sports |
| Kia Sportage | 13.55× | Cars & Mobility |
| TikTok | 2.88× | Internet & Social Media |
| Banya (sauna) | 32.11× | Home & Garden |
| Hyundai Santa Fe | 17.78× | Cars & Mobility |
| Golf club | 7.89× | Sports |
| Drag racing | 7.35× | Cars & Mobility |
| Ford Fiesta | 11.88× | Cars & Mobility |
| Backcountry skiing | 6.4× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.65 |
| Family Orientation | CONSERVATISM | 1.6 |
| Need for Security | CONSERVATISM | 1.59 |
| Luxury Orientation | PREMIUM | 1.31 |
| Patriotism | CONSERVATISM | 1.3 |
| Sustainability | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 8.7% |
| United States | 7.3% |
| Colombia | 4.3% |
See Kia Rio audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Kia Rio have in Germany?
Kia Rio has an estimated audience of 318,403 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kia Rio fans?
29.2% of Kia Rio fans are female, 70.8% are male, with an average age of 45.1 years.
Which brands do Kia Rio fans like most?
Kia Rio fans show strongest brand affinity for Dizziness (778.47×), Opel GT (42.63×), and Auto maintenance (8.44×) over the country average.
Where do Kia Rio fans live in Germany?
Kia Rio fans in Germany are most concentrated in Nordrhein-Westfalen (reach 104,175), Bayern (reach 55,618), and Baden-Württemberg (reach 49,323). These three regions account for the largest share of the active audience.
What other brands do Kia Rio fans also like?
Beyond Kia Rio itself, the audience over-indexes on Opel GT (42.63×), Auto maintenance (8.44×), Uzbekistan (19.63×), and Kia Cerato (48.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kia Rio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.