Rascasse Audience Intelligence

Kia Rio Audience in Germany

A data profile of the people who buy, follow and care about Kia Rio in Germany — modelled from more than twelve digital signal sources. Kia Rio has an estimated audience of 309,882 people in Germany.

#266among Car type in Germany#262among Car Model in Germany#750in Cars & Mobility

The average Kia Rio fan in Germany is 45.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dizziness, Opel GT, Auto maintenance, with strongest over-indexing on Dizziness (778.47× the country average).

Demographically, the Kia Rio audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kia Rio fan in Germany is more male, around 45.1 years old, with strong Risk Appetite tendencies and a notable affinity for Dizziness.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia Rio profile in Germany.

Audience size
310K
in Germany
Gender
29.2%♀
70.8% male
Age
45.1
average years
Country rank
#16917
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kia Rio fans

29.2% are female, 70.8% are male, average age 45.1.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for Kia Rio audience in Germany
MetricValue
Female29.2%
Male70.8%
Average age45.1
Estimated audience size309,882
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Kia Rio audience in Germany
Age bracketShare%
16-1911%
20-2914%
30-3917%
40-4922%
50+37%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Kia Rio audience comes from Germany.

Worldwide audience distribution share by country for Kia Rio
CountryShare
Mexico8.6%
United States6.7%
Colombia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia Rio audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kia Rio fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.43×
02Hessen~30K1.30×
03Rheinland-Pfalz~20K1.12×
04Baden-Württemberg~50K1.09×
05Bayern~50K1.07×
06Saarland~4K1.07×
07Niedersachsen~30K0.99×
08Sachsen~20K0.98×
09Brandenburg~9K0.96×
10Hamburg~7K0.95×
11Thüringen~7K0.92×
12Berlin~10K0.90×
13Sachsen-Anhalt~7K0.90×
14Bremen~2K0.90×
15Schleswig-Holstein~9K0.79×
16Mecklenburg-Vorpommern~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Kia Rio, Germany
0.75×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia Rio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia Rio audience
#·InterestCategoryAffinity×
01DizzinessHealth778.47×
02Kia CeratoCars & Mobility48.69×
03Opel GTCars & Mobility42.63×
04Rest areaHome & Garden34.66×
05Kia OptimaCars & Mobility32.47×
06Banya (sauna)Home & Garden32.11×
07DaihatsuCars & Mobility31.09×
08Kia PicantoCars & Mobility21.91×
09HummerCars & Mobility20.00×
10UzbekistanTravel & Leisure19.63×
11Hyundai Santa FeCars & Mobility17.78×
12Kia SportageCars & Mobility13.55×
13Ford FiestaCars & Mobility11.88×
14Golf ballSports10.10×
15Auto maintenanceCars & Mobility8.44×
16Fishing reelSports8.39×
17Golf clubSports7.89×
18Drag racingCars & Mobility7.35×
19Backcountry skiingSports6.40×
20TikTokInternet & Social Media2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia Rio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kia Rio audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.86×
Career OrientationPOWER2.65×
Sports ActivityPOWER2.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kia Rio audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.96×
Price SensitivityPREMIUM0.97×
Quality AwarenessPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kia Rio have in Germany?

Kia Rio has an estimated audience of 309,882 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kia Rio fans?

29.2% of Kia Rio fans are female, 70.8% are male, with an average age of 45.1 years.

03

Which brands do Kia Rio fans like most?

Kia Rio fans show strongest brand affinity for Dizziness (778.47×), Opel GT (42.63×), and Auto maintenance (8.44×) over the country average.

04

Where do Kia Rio fans live in Germany?

Kia Rio fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kia Rio fans also like?

Beyond Kia Rio itself, the audience over-indexes on Opel GT (42.63×), Auto maintenance (8.44×), Uzbekistan (19.63×), and Kia Cerato (48.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Kia Rio audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kia Rio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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