Hummer Audience in Germany
Hummer has an estimated audience of 369,269 people in Germany. 60.2% are female, 39.8% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Apostrophe, Hammock camping, Israel, Elote, Spinal muscular atrophy.
The average Hummer fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Apostrophe, Hammock camping, Israel, with strongest over-indexing on Apostrophe (13.64× the country average). Demographically, the Hummer audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of Hummer fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 39.2 |
| Estimated audience size | 369,269 |
Audience persona
The typical Hummer fan in Germany is more female, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for Apostrophe.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 162,159 | 1.09× |
| Bayern | 121,560 | 1.12× |
| Baden-Württemberg | 103,533 | 1.12× |
| Niedersachsen | 68,591 | 1.04× |
| Hessen | 55,863 | 1.08× |
| Sachsen | 37,034 | 1.11× |
| Rheinland-Pfalz | 34,017 | 1× |
| Berlin | 31,019 | 1.02× |
| Schleswig-Holstein | 23,094 | 0.95× |
| Brandenburg | 21,264 | 1.01× |
| Hamburg | 18,606 | 1.21× |
| Thüringen | 15,972 | 0.92× |
| Sachsen-Anhalt | 14,625 | 0.83× |
| Mecklenburg-Vorpommern | 12,094 | 0.93× |
| Saarland | 6,548 | 0.79× |
| Bremen | 5,225 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Apostrophe | 13.64× | Literature |
| Hammock camping | 19.02× | Travel & Leisure |
| Israel | 3.84× | Travel & Leisure |
| Elote | 27.57× | Food & Beverages |
| Spinal muscular atrophy | 17.66× | Health |
| Haberler | 1.92× | News |
| Stradivarius | 1.97× | Shopping |
| Digital literacy | 29.98× | Internet & Social Media |
| Metamorphoses | 3.98× | Literature |
| Join Me | 14.84× | Technology & Electronics |
| Head shaving | 20× | Beauty & Wellness |
| Hundertwasserhaus | 5.58× | Travel & Leisure |
| KLIX (AM) | 2.46× | Music & Radio |
| Urban horticulture | 1.57× | Home & Garden |
| Stucco | 2.3× | Home & Garden |
| Hipster | 6.39× | Politics & Society |
| Hypertext | 2.47× | Technology & Electronics |
| Alaska | 2.96× | Travel & Leisure |
| MK | 2.02× | Music & Radio |
| Icon (magazine) | 1.75× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.6 |
| Patriotism | CONSERVATISM | 1.46 |
| Family Orientation | CONSERVATISM | 1.45 |
| Pet Ownership | JOY | 1.4 |
| Tradition | CONSERVATISM | 1.35 |
| Quality Awareness | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| Germany | 10.5% |
| India | 6.2% |
See Hummer audiences in other countries
More Cars & Mobility audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Hummer have in Germany?
Hummer has an estimated audience of 369,269 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hummer fans?
60.2% of Hummer fans are female, 39.8% are male, with an average age of 39.2 years.
Which brands do Hummer fans like most?
Hummer fans show strongest brand affinity for Apostrophe (13.64×), Hammock camping (19.02×), and Israel (3.84×) over the country average.
Where do Hummer fans live in Germany?
Hummer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 162,159), Bayern (reach 121,560), and Baden-Württemberg (reach 103,533). These three regions account for the largest share of the active audience.
What other brands do Hummer fans also like?
Beyond Hummer itself, the audience over-indexes on Hammock camping (19.02×), Israel (3.84×), Elote (27.57×), and Spinal muscular atrophy (17.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hummer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.