Rascasse Audience Intelligence

Hummer Target Market in Germany

A data profile of the people who buy, follow and care about Hummer in Germany — modelled from more than twelve digital signal sources. Hummer has an estimated audience of 676,817 people in Germany.

#1190among Brand in Germany#424in Cars & Mobility

The average Hummer fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Renault Twizy, Opel GT, Buick, with strongest over-indexing on Renault Twizy (35.83× the country average).

Demographically, the Hummer audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hummer fan in Germany is more female, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for Renault Twizy.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hummer profile in Germany.

Audience size
677K
in Germany
Gender
60.2%♀
39.8% male
Age
39.2
average years
Country rank
#9107
Brand in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hummer

60.2% are female, 39.8% are male, average age 39.2.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Hummer audience in Germany
MetricValue
Female60.2%
Male39.8%
Average age39.2
Estimated audience size676,817
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Hummer audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Hummer audience comes from Germany.

Worldwide audience distribution share by country for Hummer
CountryShare
United States26.2%
Germany16.8%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hummer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hummer customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K1.19×
02Baden-Württemberg~100K1.11×
03Bayern~100K1.09×
04Sachsen~40K1.08×
05Nordrhein-Westfalen~200K1.07×
06Hessen~60K1.07×
07Niedersachsen~70K1.05×
08Rheinland-Pfalz~30K1.02×
09Brandenburg~20K0.99×
10Berlin~30K0.97×
11Schleswig-Holstein~20K0.96×
12Thüringen~20K0.95×
13Mecklenburg-Vorpommern~10K0.95×
14Bremen~5K0.94×
15Saarland~7K0.87×
16Sachsen-Anhalt~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Hummer, Germany
0.84×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hummer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hummer audience
#·InterestCategoryAffinity×
01Kia CeratoCars & Mobility38.33×
02Renault TwizyCars & Mobility35.83×
03BuickCars & Mobility34.15×
04Cadillac EldoradoCars & Mobility30.86×
05Saab AutomobileCars & Mobility30.52×
06Opel GTCars & Mobility30.08×
07GMCCars & Mobility24.55×
08Renault ScénicCars & Mobility21.78×
09Kia PicantoCars & Mobility20.00×
10Opel AdamCars & Mobility20.00×
11Kia RioCars & Mobility20.00×
12Kia SoulCars & Mobility20.00×
13Kia OptimaCars & Mobility20.00×
14Peugeot 408Cars & Mobility16.86×
15Subcompact carCars & Mobility11.59×
16Škoda KodiaqCars & Mobility9.65×
17Peter HahnFashion & Accessoires6.66×
18FamilyKids & Family3.12×
19NatureHome & Garden3.06×
20GermanyTravel & Leisure1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hummer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hummer audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.83×
Need for SecurityCONSERVATISM1.72×
Family OrientationCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hummer audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
MindfulnessBALANCE0.67×
Price SensitivityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hummer's target market in Germany?

Hummer's target market in Germany covers an estimated 676,817 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hummer customers?

60.2% of the Hummer audience are female, 39.8% are male, with an average age of 39.2 years.

03

Which brands do Hummer fans like most?

Hummer fans show strongest brand affinity for Renault Twizy (35.83×), Opel GT (30.08×), and Buick (34.15×) over the country average.

04

Where do Hummer fans live in Germany?

Hummer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hummer fans also like?

Beyond Hummer itself, the audience over-indexes on Opel GT (30.08×), Buick (34.15×), Kia Picanto (20×), and GMC (24.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Hummer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hummer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →