Hummer Audience in United States

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Hummer has an estimated audience of 1,059,334 people in United States. 23.2% are female, 76.8% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Keenan Allen, Hipster, Hammock camping, Israel, Arrietty.

The average Hummer fan in United States is 40.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keenan Allen, Hipster, Hammock camping, with strongest over-indexing on Keenan Allen (33.76× the country average). Demographically, the Hummer audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Hummer fans

Demographic split for Hummer audience in United States
MetricValue
Female23.2%
Male76.8%
Average age40.4
Estimated audience size1,059,334

Audience persona

The typical Hummer fan in United States is more male, around 40.4 years old, with strong Risk Appetite tendencies and a notable affinity for Keenan Allen.

Top regions in United States

Top regions ranked by reach for Hummer in United States
RegionReachAffinity
California143,4071.23×
Texas133,1681.46×
Florida99,0901.38×
New York62,9931.06×
Georgia41,7091.28×
Illinois39,8691.13×
Pennsylvania38,4591.08×
Michigan36,9911.34×
North Carolina35,4751.11×
Ohio33,5801.03×
New Jersey31,4881.17×
Virginia27,0731.05×
Tennessee24,9041.17×
Arizona23,8161.1×
Washington21,9991.04×
Massachusetts19,8690.95×
Indiana19,7341.02×
Maryland18,1651×
Missouri17,6781.04×
Colorado17,3941.04×
South Carolina17,2151.08×
Louisiana16,1031.18×
Alabama15,2571.03×
Wisconsin13,1190.82×
Minnesota12,9340.85×
Nevada12,3891.21×
Kentucky12,1670.92×
Oklahoma12,0821.03×
Oregon10,9650.9×
Utah10,4801.1×
Connecticut9,8940.93×
Arkansas9,6151.1×
Mississippi8,7861.01×
Kansas8,1540.98×
Iowa7,8660.9×
New Mexico5,1500.97×
Nebraska5,0190.94×
Idaho4,8410.91×
West Virginia4,6460.94×
Hawaii4,1290.91×
New Hampshire3,4100.82×
Maine3,0990.82×
Washington, District of Columbia2,9390.92×
Rhode Island2,6480.79×
Delaware2,6380.9×
Montana2,1450.73×
South Dakota1,9030.78×
Alaska1,7140.76×
North Dakota1,6960.78×
Vermont1,1350.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hummer audience
BrandAffinityCategory
Keenan Allen33.76×Sports
Hipster22.51×Politics & Society
Hammock camping12.48×Travel & Leisure
Israel2.99×Travel & Leisure
Arrietty19.46×Movies & TV
Urban Outfitters2.16×Shopping
Vocal harmony4.74×Music & Radio
Keith Stanfield6.34×Movies & TV
Hundertwasserhaus53.73×Travel & Leisure
Writers Guild of America28.07×Literature
Hog Hunting3.04×Sports
Wikia2.94×Internet & Social Media
Manual labour4.95×Business & Career
Northrop Grumman4.91×Business & Career
Hideki Matsuyama8.15×Sports
Maimonides11.64×Politics & Society
Historic site2.97×Arts & Culture
Telethon7.14×Movies & TV
Riedel (glass manufacturer)15.87×Home & Garden
Grinch2.41×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hummer audience
TraitClusterScore
Risk AppetiteTHRILL2.31
Luxury OrientationPREMIUM2.09
PatriotismCONSERVATISM1.55
Quality AwarenessPREMIUM1.46
Family OrientationCONSERVATISM1.41
Need for SecurityCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Hummer
CountryShare
United States30.1%
Germany10.5%
India6.2%

See Hummer audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Hummer have in United States?

Hummer has an estimated audience of 1,059,334 people in United States, concentrated in California and Texas.

What is the gender split and age of Hummer fans?

23.2% of Hummer fans are female, 76.8% are male, with an average age of 40.4 years.

Which brands do Hummer fans like most?

Hummer fans show strongest brand affinity for Keenan Allen (33.76×), Hipster (22.51×), and Hammock camping (12.48×) over the country average.

Where do Hummer fans live in United States?

Hummer fans in United States are most concentrated in California (reach 143,407), Texas (reach 133,168), and Florida (reach 99,090). These three regions account for the largest share of the active audience.

What other brands do Hummer fans also like?

Beyond Hummer itself, the audience over-indexes on Hipster (22.51×), Hammock camping (12.48×), Israel (2.99×), and Arrietty (19.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hummer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.