Rascasse Audience Intelligence

Hummer Target Market in United States

A data profile of the people who buy, follow and care about Hummer in United States — modelled from more than twelve digital signal sources. Hummer has an estimated audience of 1,052,700 people in United States.

#2320among Brand in United States#717in Cars & Mobility

The average Hummer fan in United States is 40.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Josh Duhamel, Mariska Hargitay, Honda Pilot, with strongest over-indexing on Josh Duhamel (33.33× the country average).

Demographically, the Hummer audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hummer fan in United States is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Josh Duhamel.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hummer profile in United States.

Audience size
1.1M
in United States
Gender
23.2%♀
76.8% male
Age
40.4
average years
Country rank
#22878
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hummer

23.2% are female, 76.8% are male, average age 40.4.

Fig. 02

Gender split

23.2%
Female
76.8%
Male
Demographic split for Hummer audience in United States
MetricValue
Female23.2%
Male76.8%
Average age40.4
Estimated audience size1,052,700
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Hummer audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4922%
50+21%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Hummer audience comes from United States.

Worldwide audience distribution share by country for Hummer
CountryShare
United States26.2%
Germany16.8%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hummer audience in United States is strongest.

Fig. 05

Top regions by affinity

Hummer customers by region in United States
#RegionReachAffinity×
01Texas~100K1.45×
02Florida~100K1.34×
03Michigan~40K1.33×
04Georgia~40K1.23×
05Louisiana~20K1.20×
06Nevada~10K1.16×
07California~100K1.14×
08Illinois~40K1.14×
09Arkansas~10K1.13×
10Tennessee~20K1.12×
11New Jersey~30K1.11×
12Arizona~20K1.11×
13North Carolina~30K1.08×
14Utah~10K1.08×
15South Carolina~20K1.05×
16Alabama~20K1.05×
17Oklahoma~10K1.05×
18Pennsylvania~40K1.04×
19Mississippi~9K1.04×
20Indiana~20K1.03×
21Ohio~30K1.02×
22Missouri~20K1.02×
23Virginia~30K1.01×
24Colorado~20K1.01×
25Kansas~8K1.01×
26New York~60K0.99×
27Washington~20K0.98×
28New Mexico~5K0.98×
29West Virginia~5K0.98×
30Maryland~20K0.97×
31Nebraska~5K0.97×
32Delaware~3K0.97×
33Kentucky~10K0.96×
34Connecticut~10K0.95×
35Massachusetts~20K0.93×
36Iowa~8K0.93×
37Hawaii~4K0.92×
38Washington, District of Columbia~3K0.92×
39Idaho~5K0.90×
40North Dakota~2K0.89×
41Oregon~10K0.88×
42Maine~3K0.87×
43South Dakota~2K0.87×
44Alaska~2K0.87×
45New Hampshire~4K0.86×
46Minnesota~10K0.85×
47Wisconsin~10K0.83×
48Rhode Island~3K0.83×
49Montana~2K0.78×
50Vermont~1K0.76×
Fig. 06

Affinity by region

Affinity by region — Hummer, United States
0.76×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hummer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hummer audience
#·InterestCategoryAffinity×
01Richard HammondCars & Mobility63.49×
02Josh DuhamelFashion & Accessoires33.33×
03Automotive Service ExcellenceCars & Mobility27.97×
04Chef BoyardeeFood & Beverages24.89×
05Honda PilotCars & Mobility21.84×
06Honda RidgelineCars & Mobility20.85×
07Mariska HargitayMovies & TV19.46×
08Alyssa MilanoMovies & TV19.46×
09Cumberland FarmsShopping19.46×
10Sharon OsbourneMovies & TV16.31×
11Lexus GXCars & Mobility13.94×
12Hybrid electric vehicleCars & Mobility10.78×
13Porto's BakeryFood & Beverages9.99×
14Ford BroncoCars & Mobility7.96×
15O'Reilly Auto PartsCars & Mobility5.75×
16Advance Auto PartsCars & Mobility5.37×
17Air pollutionHealth4.36×
18AutoZoneCars & Mobility4.11×
19Discount TireShopping3.45×
20SubwayFood & Beverages2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hummer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hummer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
Convenience OrientationPREMIUM1.74×
Need for SecurityCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hummer audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
Pet OwnershipJOY0.72×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hummer's target market in United States?

Hummer's target market in United States covers an estimated 1,052,700 people, concentrated in California and Texas.

02

What is the gender split and age of Hummer customers?

23.2% of the Hummer audience are female, 76.8% are male, with an average age of 40.4 years.

03

Which brands do Hummer fans like most?

Hummer fans show strongest brand affinity for Josh Duhamel (33.33×), Mariska Hargitay (19.46×), and Honda Pilot (21.84×) over the country average.

04

Where do Hummer fans live in United States?

Hummer fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hummer fans also like?

Beyond Hummer itself, the audience over-indexes on Mariska Hargitay (19.46×), Honda Pilot (21.84×), Sharon Osbourne (16.31×), and Richard Hammond (63.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Hummer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hummer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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