Rascasse Audience Intelligence

Automotive Service Excellence Audience in United States

A data profile of the people who buy, follow and care about Automotive Service Excellence in United States — modelled from more than twelve digital signal sources. Automotive Service Excellence has an estimated audience of 372,998 people in United States.

#563among NGO / Political Party in United States#1169in Cars & Mobility

The average Automotive Service Excellence fan in United States is 41.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Automotive Industries, AutoZone, O'Reilly Auto Parts, with strongest over-indexing on Automotive Industries (81.01× the country average).

Demographically, the Automotive Service Excellence audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Automotive Service Excellence fan in United States is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Automotive Industries.

Category: Cars & Mobility · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automotive Service Excellence profile in United States.

Audience size
373K
in United States
Gender
17.6%♀
82.4% male
Age
41.8
average years
Country rank
#43160
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automotive Service Excellence fans

17.6% are female, 82.4% are male, average age 41.8.

Fig. 02

Gender split

17.6%
Female
82.4%
Male
Demographic split for Automotive Service Excellence audience in United States
MetricValue
Female17.6%
Male82.4%
Average age41.8
Estimated audience size372,998
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Automotive Service Excellence audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3919%
40-4926%
50+24%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Automotive Service Excellence audience comes from United States.

Worldwide audience distribution share by country for Automotive Service Excellence
CountryShare
United States18.6%
Romania10.5%
France6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automotive Service Excellence audience in United States is strongest.

Fig. 05

Top regions by affinity

Automotive Service Excellence fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~10K2.87×
02Georgia~10K1.28×
03Indiana~8K1.25×
04Maryland~8K1.22×
05New Mexico~2K1.22×
06Florida~30K1.19×
07North Carolina~10K1.16×
08California~50K1.14×
09Texas~40K1.13×
10Mississippi~3K1.12×
11Hawaii~2K1.12×
12Michigan~10K1.10×
13Louisiana~5K1.10×
14Virginia~10K1.09×
15South Carolina~6K1.09×
16Washington, District of Columbia~1K1.09×
17Missouri~6K1.08×
18Tennessee~8K1.07×
19Ohio~10K1.05×
20Colorado~6K1.05×
21Illinois~10K1.04×
22Alaska<1K1.01×
23Arkansas~3K0.99×
24Wyoming<1K0.98×
25Nevada~3K0.97×
26Kansas~3K0.97×
27Idaho~2K0.96×
28Delaware<1K0.96×
29Arizona~7K0.95×
30Oklahoma~4K0.95×
31Kentucky~4K0.94×
32Oregon~4K0.93×
33Washington~7K0.90×
34Connecticut~3K0.89×
35New Hampshire~1K0.88×
36Maine~1K0.88×
37Wisconsin~5K0.87×
38Utah~3K0.87×
39Nebraska~2K0.87×
40New York~20K0.84×
41North Dakota<1K0.84×
42New Jersey~8K0.83×
43Pennsylvania~10K0.82×
44Montana<1K0.82×
45Massachusetts~6K0.81×
46West Virginia~1K0.80×
47South Dakota<1K0.77×
48Minnesota~4K0.76×
49Rhode Island<1K0.74×
50Iowa~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Automotive Service Excellence, United States
0.72×1.00×2.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automotive Service Excellence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automotive Service Excellence audience
#·InterestCategoryAffinity×
01Automotive IndustriesShopping81.01×
02H&RCars & Mobility43.90×
03HummerCars & Mobility27.97×
04ETASBusiness & Career22.35×
05National Auto Sport AssociationSports12.29×
06Midas (automotive service)Cars & Mobility10.08×
07O'Reilly Auto PartsCars & Mobility7.01×
08Suspension (vehicle)Cars & Mobility6.79×
09Love's Travel Stops & Country StoresShopping6.51×
10Discount TireShopping6.36×
11Advance Auto PartsCars & Mobility6.16×
12Diesel engineCars & Mobility6.10×
13Diesel fuelCars & Mobility6.08×
14Full-size carCars & Mobility5.65×
15AutoZoneCars & Mobility5.22×
16Internal combustion engineCars & Mobility4.44×
17CarGurusCars & Mobility4.26×
18Social mediaBusiness & Career2.00×
19Online shoppingShopping1.75×
20BusinessBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automotive Service Excellence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automotive Service Excellence audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.41×
Need for SecurityCONSERVATISM2.02×
Risk AppetiteTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automotive Service Excellence audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Healthy LifestyleBALANCE0.96×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Automotive Service Excellence have in United States?

Automotive Service Excellence has an estimated audience of 372,998 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Automotive Service Excellence fans?

17.6% of Automotive Service Excellence fans are female, 82.4% are male, with an average age of 41.8 years.

03

Which brands do Automotive Service Excellence fans like most?

Automotive Service Excellence fans show strongest brand affinity for Automotive Industries (81.01×), AutoZone (5.22×), and O'Reilly Auto Parts (7.01×) over the country average.

04

Where do Automotive Service Excellence fans live in United States?

Automotive Service Excellence fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Automotive Service Excellence fans also like?

Beyond Automotive Service Excellence itself, the audience over-indexes on AutoZone (5.22×), O'Reilly Auto Parts (7.01×), Discount Tire (6.36×), and Advance Auto Parts (6.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Automotive Service Excellence audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Automotive Service Excellence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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