Automotive Service Excellence Audience in United States

Automotive Service Excellence logo

Automotive Service Excellence has an estimated audience of 367,616 people in United States. 17.6% are female, 82.4% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Automotive Industries, AutoZone, O'Reilly Auto Parts, Discount Tire, Advance Auto Parts.

The average Automotive Service Excellence fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Automotive Industries, AutoZone, O'Reilly Auto Parts, with strongest over-indexing on Automotive Industries (81.01× the country average). Demographically, the Automotive Service Excellence audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: NGO / Political Party

Demographics of Automotive Service Excellence fans

Demographic split for Automotive Service Excellence audience in United States
MetricValue
Female17.6%
Male82.4%
Average age41.8
Estimated audience size367,616

Audience persona

The typical Automotive Service Excellence fan in United States is more male, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Automotive Industries.

Top regions in United States

Top regions ranked by reach for Automotive Service Excellence in United States
RegionReachAffinity
California49,5851.23×
Texas35,7491.13×
Florida30,8911.24×
New York18,2930.89×
Alabama15,4663.01×
Georgia15,1991.34×
North Carolina13,4601.22×
Illinois12,6721.03×
Ohio12,1681.07×
Michigan11,2921.17×
Virginia10,1531.13×
Pennsylvania9,9860.81×
Indiana8,4631.26×
Tennessee8,0421.09×
New Jersey7,8380.84×
Maryland7,7821.23×
Arizona7,3950.99×
Washington6,9460.94×
South Carolina6,3081.14×
Colorado6,3051.09×
Missouri6,1401.04×
Massachusetts5,7790.8×
Louisiana5,0971.08×
Wisconsin4,6830.85×
Kentucky4,1940.91×
Oregon4,1570.99×
Minnesota4,1170.78×
Oklahoma3,8140.93×
Nevada3,5290.99×
Connecticut3,2620.88×
Mississippi3,1141.03×
Arkansas2,9740.98×
Utah2,8760.87×
Kansas2,8200.97×
New Mexico2,1351.16×
Iowa2,0920.69×
Idaho1,7290.94×
Hawaii1,7081.08×
Nebraska1,5300.83×
Washington, District of Columbia1,2941.17×
West Virginia1,1890.69×
Maine1,1310.86×
New Hampshire1,0920.75×
Delaware9100.9×
Alaska7380.94×
Montana7130.7×
Rhode Island6650.57×
Wyoming5521.01×
North Dakota5110.68×
South Dakota4280.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Automotive Service Excellence audience
BrandAffinityCategory
Automotive Industries81.01×Shopping
AutoZone5.22×Cars & Mobility
O'Reilly Auto Parts7.01×Cars & Mobility
Discount Tire6.36×Shopping
Advance Auto Parts6.16×Cars & Mobility
Hummer27.97×Cars & Mobility
ETAS22.35×Business & Career
CarGurus4.26×Cars & Mobility
Diesel engine6.1×Cars & Mobility
Suspension (vehicle)6.79×Cars & Mobility
Online shopping1.75×Shopping
H&R43.9×Cars & Mobility
Internal combustion engine4.44×Cars & Mobility
Midas (automotive service)10.08×Cars & Mobility
Social media2×Business & Career
Diesel fuel6.08×Cars & Mobility
Business1.66×Business & Career
Full-size car5.65×Cars & Mobility
Made in USA3.7×Business & Career
Tire3.32×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Automotive Service Excellence audience
TraitClusterScore
Need for SecurityCONSERVATISM2.17
Quality AwarenessPREMIUM1.94
Risk AppetiteTHRILL1.74
Career OrientationPOWER1.7
Urban LifestyleOPEN1.35
Family OrientationCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Automotive Service Excellence
CountryShare
United States18.6%
Romania10.7%
France6.4%

See Automotive Service Excellence audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Automotive Service Excellence have in United States?

Automotive Service Excellence has an estimated audience of 367,616 people in United States, concentrated in California and Texas.

What is the gender split and age of Automotive Service Excellence fans?

17.6% of Automotive Service Excellence fans are female, 82.4% are male, with an average age of 41.8 years.

Which brands do Automotive Service Excellence fans like most?

Automotive Service Excellence fans show strongest brand affinity for Automotive Industries (81.01×), AutoZone (5.22×), and O'Reilly Auto Parts (7.01×) over the country average.

Where do Automotive Service Excellence fans live in United States?

Automotive Service Excellence fans in United States are most concentrated in California (reach 49,585), Texas (reach 35,749), and Florida (reach 30,891). These three regions account for the largest share of the active audience.

What other brands do Automotive Service Excellence fans also like?

Beyond Automotive Service Excellence itself, the audience over-indexes on AutoZone (5.22×), O'Reilly Auto Parts (7.01×), Discount Tire (6.36×), and Advance Auto Parts (6.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Automotive Service Excellence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.