Rascasse Audience Intelligence

Automotive Industries Audience in United States

A data profile of the people who buy, follow and care about Automotive Industries in United States — modelled from more than twelve digital signal sources. Automotive Industries has an estimated audience of 264,291 people in United States.

#13989among Topic in United States#727in Shopping

The average Automotive Industries fan in United States is 39.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Michigan, Texas.

Top brand affinities include Micro Center, United States Postal Service, Automotive Service Excellence, with strongest over-indexing on Micro Center (35.56× the country average).

Demographically, the Automotive Industries audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Automotive Industries fan in United States is more male, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Micro Center.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automotive Industries profile in United States.

Audience size
264K
in United States
Gender
31.5%♀
68.5% male
Age
39.9
average years
Country rank
#51473
Topic in United States
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automotive Industries fans

31.5% are female, 68.5% are male, average age 39.9.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Automotive Industries audience in United States
MetricValue
Female31.5%
Male68.5%
Average age39.9
Estimated audience size264,291
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Automotive Industries audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4920%
50+24%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Automotive Industries audience comes from United States.

Worldwide audience distribution share by country for Automotive Industries
CountryShare
Italy17.9%
United States13.3%
India8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automotive Industries audience in United States is strongest.

Fig. 05

Top regions by affinity

Automotive Industries fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~20K3.30×
02Arizona~10K2.50×
03Alabama~8K2.27×
04Mississippi~4K2.03×
05Missouri~8K1.91×
06Indiana~7K1.47×
07Alaska<1K1.42×
08Ohio~10K1.32×
09Tennessee~5K1.00×
10South Carolina~4K1.00×
11Oklahoma~3K1.00×
12Kansas~2K1.00×
13Kentucky~3K0.99×
14Illinois~8K0.95×
15Iowa~2K0.95×
16West Virginia~1K0.95×
17New Hampshire<1K0.95×
18North Dakota<1K0.94×
19Wisconsin~4K0.93×
20Georgia~7K0.91×
21Arkansas~2K0.91×
22South Dakota<1K0.91×
23Florida~20K0.89×
24Nevada~2K0.89×
25Montana<1K0.89×
26North Carolina~7K0.88×
27New Mexico~1K0.88×
28Washington, District of Columbia<1K0.88×
29Idaho~1K0.87×
30Vermont<1K0.87×
31Pennsylvania~8K0.86×
32Delaware<1K0.84×
33Nebraska~1K0.83×
34Maine<1K0.83×
35Colorado~3K0.81×
36Oregon~2K0.81×
37Rhode Island<1K0.80×
38California~20K0.79×
39Virginia~5K0.77×
40Minnesota~3K0.77×
41Texas~20K0.76×
42Connecticut~2K0.76×
43Washington~4K0.75×
44Utah~2K0.75×
45Hawaii<1K0.75×
46Massachusetts~4K0.73×
47New Jersey~5K0.71×
48Louisiana~2K0.71×
49Maryland~3K0.69×
50New York~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Automotive Industries, United States
0.68×1.00×3.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automotive Industries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automotive Industries audience
#·InterestCategoryAffinity×
01Automotive Service ExcellenceCars & Mobility81.01×
02Micro CenterShopping35.56×
03Dakar RallySports18.43×
04Patricia ArquetteMovies & TV18.10×
05Goodyear Tire and Rubber CompanyCars & Mobility15.47×
06Lithium-ion batteryTechnology & Electronics13.48×
07Toyota Land CruiserCars & Mobility9.12×
08CarcareCars & Mobility7.56×
09Antique carCars & Mobility7.49×
10Discount TireShopping6.91×
11United States Postal ServiceBusiness & Career6.23×
12Auto showCars & Mobility6.05×
13Automobile repair shopCars & Mobility5.71×
14Web serverTechnology & Electronics5.70×
15Advance Auto PartsCars & Mobility4.57×
16O'Reilly Auto PartsCars & Mobility4.36×
17Solar energyHome & Garden3.75×
18The UPS StoreShopping3.48×
19FedExBusiness & Career3.45×
20AutoZoneCars & Mobility3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automotive Industries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automotive Industries audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.57×
Risk AppetiteTHRILL1.98×
Family OrientationCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automotive Industries audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
CreativityOPEN0.70×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Automotive Industries have in United States?

Automotive Industries has an estimated audience of 264,291 people in United States, concentrated in California and Michigan.

02

What is the gender split and age of Automotive Industries fans?

31.5% of Automotive Industries fans are female, 68.5% are male, with an average age of 39.9 years.

03

Which brands do Automotive Industries fans like most?

Automotive Industries fans show strongest brand affinity for Micro Center (35.56×), United States Postal Service (6.23×), and Automotive Service Excellence (81.01×) over the country average.

04

Where do Automotive Industries fans live in United States?

Automotive Industries fans in United States are most concentrated in California (reach ~20K), Michigan (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Automotive Industries fans also like?

Beyond Automotive Industries itself, the audience over-indexes on United States Postal Service (6.23×), Automotive Service Excellence (81.01×), Discount Tire (6.91×), and Patricia Arquette (18.1×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Automotive Industries audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Automotive Industries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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