Kumho Tires Audience in United States
Kumho Tires has an estimated audience of 281,793 people in United States. 14.9% are female, 85.1% are male, average age 39.3. Top regions: California, Texas, Georgia.
The average Kumho Tires fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Georgia. Demographically, the Kumho Tires audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
Category: Cars & Mobility · Type: Brand · Subtype: Tires
Demographics of Kumho Tires fans
| Metric | Value |
|---|---|
| Female | 14.9% |
| Male | 85.1% |
| Average age | 39.3 |
| Estimated audience size | 281,793 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 47,732 | 1.54× |
| Texas | 26,766 | 1.1× |
| Georgia | 23,068 | 2.66× |
| Florida | 22,594 | 1.18× |
| New York | 12,693 | 0.81× |
| North Carolina | 9,600 | 1.13× |
| Pennsylvania | 9,535 | 1× |
| Ohio | 9,191 | 1.06× |
| Illinois | 8,638 | 0.92× |
| New Jersey | 7,663 | 1.07× |
| Tennessee | 7,436 | 1.32× |
| Virginia | 7,238 | 1.05× |
| Arizona | 5,725 | 0.99× |
| Missouri | 5,426 | 1.19× |
| Michigan | 5,322 | 0.72× |
| Maryland | 5,042 | 1.04× |
| Indiana | 4,812 | 0.93× |
| Wisconsin | 4,770 | 1.13× |
| Alabama | 4,603 | 1.17× |
| South Carolina | 4,579 | 1.08× |
| Minnesota | 4,287 | 1.06× |
| Kentucky | 4,228 | 1.2× |
| Louisiana | 4,152 | 1.14× |
| Washington | 4,023 | 0.71× |
| Massachusetts | 3,902 | 0.7× |
| Oklahoma | 3,806 | 1.22× |
| Arkansas | 3,076 | 1.33× |
| Colorado | 3,056 | 0.69× |
| Nevada | 2,859 | 1.05× |
| Connecticut | 2,451 | 0.87× |
| Mississippi | 2,440 | 1.05× |
| Nebraska | 2,376 | 1.68× |
| Iowa | 2,260 | 0.97× |
| Kansas | 2,230 | 1× |
| Utah | 1,819 | 0.72× |
| Oregon | 1,805 | 0.56× |
| West Virginia | 1,440 | 1.1× |
| New Mexico | 1,295 | 0.92× |
| Idaho | 1,020 | 0.72× |
| New Hampshire | 990 | 0.89× |
| South Dakota | 958 | 1.47× |
| Delaware | 818 | 1.05× |
| Maine | 758 | 0.75× |
| Rhode Island | 655 | 0.73× |
| Hawaii | 611 | 0.5× |
| Washington, District of Columbia | 501 | 0.59× |
| Montana | 480 | 0.61× |
| North Dakota | 444 | 0.77× |
| Vermont | 364 | 0.74× |
| Wyoming | 315 | 0.75× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.34 |
| Luxury Orientation | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.72 |
| Need for Security | CONSERVATISM | 1.65 |
| Risk Appetite | THRILL | 1.6 |
| Early Adopter Mentality | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.6% |
| Canada | 7.3% |
| Mexico | 7.1% |
See Kumho Tires audiences in other countries
More Tires audiences in United States
- Michelin (2,924,922)
- Canadian Tire (1,709,204)
- Bridgestone (1,447,857)
- Falken Tires (1,223,156)
- Tire Kingdom (1,120,978)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kumho Tires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.