Rascasse Audience Intelligence

Kumho Tires Target Market in United States

A data profile of the people who buy, follow and care about Kumho Tires in United States — modelled from more than twelve digital signal sources. Kumho Tires has an estimated audience of 285,913 people in United States.

#12among Tires in United States#5134among Brand in United States#1310in Cars & Mobility

The average Kumho Tires fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Cars & Mobility · Type: Brand · Subtype: Tires

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kumho Tires profile in United States.

Audience size
286K
in United States
Gender
14.9%♀
85.1% male
Age
39.3
average years
Country rank
#49535
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kumho Tires

14.9% are female, 85.1% are male, average age 39.3.

Fig. 02

Gender split

14.9%
Female
85.1%
Male
Demographic split for Kumho Tires audience in United States
MetricValue
Female14.9%
Male85.1%
Average age39.3
Estimated audience size285,913
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Kumho Tires audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3917%
40-4919%
50+24%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Kumho Tires audience comes from United States.

Worldwide audience distribution share by country for Kumho Tires
CountryShare
United States29.8%
Canada7.1%
Mexico7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kumho Tires audience in United States is strongest.

Fig. 05

Top regions by affinity

Kumho Tires customers by region in United States
#RegionReachAffinity×
01Georgia~20K2.41×
02Nebraska~2K1.51×
03California~40K1.43×
04Tennessee~7K1.30×
05Arkansas~3K1.28×
06South Dakota<1K1.25×
07Alabama~5K1.23×
08Florida~20K1.17×
09Kentucky~4K1.16×
10Missouri~5K1.13×
11Oklahoma~4K1.12×
12West Virginia~1K1.11×
13Wisconsin~5K1.09×
14Louisiana~4K1.09×
15Nevada~3K1.08×
16North Carolina~9K1.07×
17New Jersey~8K1.06×
18Mississippi~2K1.06×
19Texas~30K1.05×
20South Carolina~4K1.05×
21Delaware<1K1.05×
22Ohio~9K1.03×
23Maryland~5K1.03×
24Iowa~2K1.03×
25Virginia~7K1.02×
26Minnesota~4K1.02×
27Arizona~6K1.01×
28Kansas~2K1.00×
29Pennsylvania~9K0.99×
30New Mexico~1K0.99×
31New Hampshire~1K0.95×
32North Dakota<1K0.95×
33Indiana~5K0.94×
34Vermont<1K0.94×
35Connecticut~3K0.91×
36Rhode Island<1K0.91×
37Alaska<1K0.90×
38Illinois~8K0.89×
39Maine<1K0.88×
40Montana<1K0.88×
41Idaho~1K0.81×
42Hawaii<1K0.81×
43Washington, District of Columbia<1K0.81×
44Utah~2K0.80×
45New York~10K0.79×
46Michigan~5K0.75×
47Washington~4K0.74×
48Colorado~3K0.73×
49Massachusetts~4K0.72×
50Oregon~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Kumho Tires, United States
0.70×1.00×2.41×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kumho Tires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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