Tofurky Audience in United States

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Tofurky has an estimated audience of 357,746 people in United States. 54.2% are female, 45.8% are male, average age 38.3. Top regions: California, New York, Texas. Top brand affinities: Mothercare, Graham Greene, Waterford, National University of Distance Education, Dyango.

The average Tofurky fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mothercare, Graham Greene, Waterford, with strongest over-indexing on Mothercare (21.43× the country average). Demographically, the Tofurky audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Tofurky fans

Demographic split for Tofurky audience in United States
MetricValue
Female54.2%
Male45.8%
Average age38.3
Estimated audience size357,746

Audience persona

The typical Tofurky fan in United States is balanced, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Tofurky in United States
RegionReachAffinity
California48,5501.23×
New York24,4791.22×
Texas23,7930.77×
Florida22,4760.93×
Pennsylvania14,7951.23×
Illinois13,4191.13×
North Carolina11,4721.07×
Ohio11,4021.03×
Washington11,3031.58×
New Jersey11,2901.24×
Oregon10,8052.63×
Georgia10,4480.95×
Virginia9,8621.13×
Michigan9,7451.04×
Massachusetts9,6151.36×
Maryland7,1421.16×
Colorado6,4521.14×
Tennessee6,4160.89×
Arizona6,3940.88×
Indiana6,0800.93×
Minnesota5,1881.01×
Wisconsin4,7660.89×
Missouri4,7160.82×
Connecticut4,5321.26×
South Carolina4,4800.83×
Utah3,2161×
Kentucky3,1680.71×
Alabama3,1210.62×
Louisiana3,1170.68×
Nevada2,9930.87×
Oklahoma2,8740.72×
Iowa2,2510.76×
Arkansas1,9980.68×
Kansas1,9670.7×
New Hampshire1,8001.28×
Maine1,7371.36×
New Mexico1,6660.93×
Hawaii1,6381.07×
Idaho1,5890.89×
Nebraska1,4980.84×
Mississippi1,4880.51×
Washington, District of Columbia1,4751.37×
Rhode Island1,4341.26×
West Virginia1,1470.69×
Delaware1,0121.03×
Vermont8761.39×
Montana8310.84×
Alaska5450.71×
South Dakota4450.54×
North Dakota4340.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tofurky audience
BrandAffinityCategory
Mothercare21.43×Kids & Family
Graham Greene31.78×Literature
Waterford34.61×Travel & Leisure
National University of Distance Education118.88×Business & Career
Dyango151.95×Music & Radio
Superintendent (education)27.57×Business & Career
Bank account6.13×Business & Career
Arco Iris31.17×Music & Radio
Aga Khan IV61.99×Politics & Society
English literature9.67×Literature
Iowa Lottery14.15×Games
Cal Ripken, Jr.20.98×Sports
Collectable1.97×Kids & Family
George Mikan20.56×Sports
Justice3.06×Politics & Society
St. Ives11.14×Travel & Leisure
Chanakya35.33×Politics & Society
Highland games6.8×Sports
3D printing1.77×Technology & Electronics
Thom Browne6.37×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tofurky audience
TraitClusterScore
SustainabilityBALANCE3.2
Luxury OrientationPREMIUM2.42
Design AffinityPREMIUM2.33
IndulgenceJOY2.23
LGBTQ+ IdentityOPEN2.01
Early Adopter MentalityPOWER1.96

Worldwide distribution

Worldwide audience distribution share by country for Tofurky
CountryShare
United States75.0%
United Kingdom8.9%
Canada6.8%

See Tofurky audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Tofurky have in United States?

Tofurky has an estimated audience of 357,746 people in United States, concentrated in California and New York.

What is the gender split and age of Tofurky fans?

54.2% of Tofurky fans are female, 45.8% are male, with an average age of 38.3 years.

Which brands do Tofurky fans like most?

Tofurky fans show strongest brand affinity for Mothercare (21.43×), Graham Greene (31.78×), and Waterford (34.61×) over the country average.

Where do Tofurky fans live in United States?

Tofurky fans in United States are most concentrated in California (reach 48,550), New York (reach 24,479), and Texas (reach 23,793). These three regions account for the largest share of the active audience.

What other brands do Tofurky fans also like?

Beyond Tofurky itself, the audience over-indexes on Graham Greene (31.78×), Waterford (34.61×), National University of Distance Education (118.88×), and Dyango (151.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tofurky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.