Rascasse Audience Intelligence

Tofurky Target Market in United States

A data profile of the people who buy, follow and care about Tofurky in United States — modelled from more than twelve digital signal sources. Tofurky has an estimated audience of 356,318 people in United States.

#4560among Brand in United States#2314in Food & Beverages

The average Tofurky fan in United States is 38.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Philadelphia Union, Washington Wizards, New Orleans Pelicans, with strongest over-indexing on Philadelphia Union (85.09× the country average).

Demographically, the Tofurky audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tofurky fan in United States is balanced, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Philadelphia Union.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tofurky profile in United States.

Audience size
356K
in United States
Gender
54.2%♀
45.8% male
Age
38.3
average years
Country rank
#44197
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tofurky

54.2% are female, 45.8% are male, average age 38.3.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Tofurky audience in United States
MetricValue
Female54.2%
Male45.8%
Average age38.3
Estimated audience size356,318
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Tofurky audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4922%
50+17%
Fig. 04

Worldwide distribution

74.9%

of the worldwide Tofurky audience comes from United States.

Worldwide audience distribution share by country for Tofurky
CountryShare
United States74.9%
United Kingdom8.8%
Canada6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tofurky audience in United States is strongest.

Fig. 05

Top regions by affinity

Tofurky customers by region in United States
#RegionReachAffinity×
01Oregon~10K2.67×
02Washington~10K1.53×
03Massachusetts~9K1.32×
04Washington, District of Columbia~1K1.25×
05Connecticut~4K1.23×
06Vermont<1K1.23×
07California~50K1.19×
08New Hampshire~2K1.18×
09Maine~2K1.17×
10Pennsylvania~10K1.16×
11New Jersey~10K1.16×
12New York~20K1.15×
13Rhode Island~1K1.14×
14Maryland~7K1.12×
15Colorado~6K1.10×
16Virginia~9K1.07×
17Illinois~10K1.05×
18Minnesota~5K1.04×
19Hawaii~2K1.04×
20North Carolina~10K1.03×
21Michigan~10K1.03×
22Delaware~1K1.01×
23Ohio~10K0.98×
24Alaska<1K0.97×
25Utah~3K0.96×
26New Mexico~2K0.95×
27Montana<1K0.95×
28Idaho~2K0.94×
29Indiana~6K0.92×
30Wisconsin~5K0.92×
31North Dakota<1K0.92×
32Arizona~7K0.91×
33Florida~20K0.90×
34Georgia~10K0.90×
35Nevada~3K0.90×
36Tennessee~6K0.89×
37Nebraska~2K0.89×
38West Virginia~1K0.89×
39South Dakota<1K0.89×
40Iowa~3K0.87×
41South Carolina~5K0.85×
42Kansas~2K0.85×
43Missouri~5K0.84×
44Arkansas~2K0.82×
45Kentucky~4K0.81×
46Oklahoma~3K0.81×
47Mississippi~2K0.79×
48Louisiana~4K0.78×
49Texas~20K0.76×
50Alabama~4K0.76×
Fig. 06

Affinity by region

Affinity by region — Tofurky, United States
0.76×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tofurky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tofurky audience
#·InterestCategoryAffinity×
01OatlyFood & Beverages91.13×
02Philadelphia UnionSports85.09×
03PirelliCars & Mobility43.40×
04Alpha IndustriesFashion & Accessoires43.40×
05Häagen-DazsFood & Beverages40.31×
06LavazzaFood & Beverages31.00×
07ClarisonicBeauty & Wellness29.56×
08BiodermaBeauty & Wellness28.30×
09Soy milkFood & Beverages27.92×
10La Roche-PosayBeauty & Wellness24.06×
11Washington WizardsSports23.34×
12New Orleans PelicansSports22.17×
13ToshibaTechnology & Electronics19.26×
14Portland Trail BlazersSports16.42×
15Ski resortTravel & Leisure10.70×
16PrimarkShopping7.83×
17Mineral waterFood & Beverages5.44×
18Ice hockeySports3.70×
19Nonprofit organizationPolitics & Society3.16×
20NordstromShopping2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tofurky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tofurky audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.22×
SustainabilityBALANCE2.93×
Price SensitivityPREMIUM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tofurky audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.68×
Risk AppetiteTHRILL0.83×
IndividualismJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tofurky's target market in United States?

Tofurky's target market in United States covers an estimated 356,318 people, concentrated in California and Texas.

02

What is the gender split and age of Tofurky customers?

54.2% of the Tofurky audience are female, 45.8% are male, with an average age of 38.3 years.

03

Which brands do Tofurky fans like most?

Tofurky fans show strongest brand affinity for Philadelphia Union (85.09×), Washington Wizards (23.34×), and New Orleans Pelicans (22.17×) over the country average.

04

Where do Tofurky fans live in United States?

Tofurky fans in United States are most concentrated in California (reach ~50K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tofurky fans also like?

Beyond Tofurky itself, the audience over-indexes on Washington Wizards (23.34×), New Orleans Pelicans (22.17×), Portland Trail Blazers (16.42×), and Häagen-Dazs (40.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Tofurky audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tofurky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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